Dylan Babbs

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.

Launches are great, but building in public is better. The @tryprofound platform is about to take a major leap. I wanted to give everyone a glimpse into what’s coming soon. Everyone here is doing the best work of their careers - this is just the start. tryprofound.com/blog/profound-…

Awesome to see @tryprofound SVP Revenue Mark Ebert talking all things GTM on @vibescaling podcast. youtube.com/watch?v=iDF_On…

New Ship from @tryprofound: Agent Assistant 🚢 You can now build Profound Agents using just your voice. Describe the marketing process you want to automate, and Agent Assistant builds it in minutes. If you can articulate the workflow, you can build it. Spin up a Reddit Agent that pings your brand team when a competitor gets cited in a thread you care about. Create a Demand Gen Agent that builds landing pages based on real user queries to AI platforms. More importantly, there is no black box. As the orchestrator, you keep full control and visibility into the Agent you're building. Rather than re-prompting to try and nail the final details, every node is exposed and directly editable. You can also ask Agent Assistant to make specific changes to any step.

@tryprofound Apply now university.tryprofound.com/events/marketi…

We're hosting a $40,000 Marketing Engineering Hackathon on June 6th, at @tryprofound HQ in NYC. You can build with any tool. Anyone can apply. We're gathering 50 of the world's top marketing engineers to push the limits of one of the most consequential new roles in tech. The challenge: Take a marketing process that would be impossible to perform manually, and build a system or agent that runs it. To help us define what "great" looks like, we've invited three incredible judges, with more being announced soon: - Cindy Zhang, PM overseeing AI for Growth & Marketing at @tryramp - Fiona Erickson, Growth lead at @MongoDB - Abimbola Oladipo, AI Acceleration team for marketing at @Stripe The applicant pool is even stronger than we'd anticipated. From directors at top startups to hungry college students, this will be an incredible event.

Learn more: tryprofound.com/blog/introduci…

Context is everything, an Agent is only going to be as good as the context you give it. That's why we're making it dramatically easier to get your source-of-truth content into your Profound Knowledge Base with two new integrations: 1/ @NotionHQ: connect your workspace, pick the pages and databases you want, and Profound pulls them straight into your Knowledge Base. 2/ @Google Drive: browse your Drive in a familiar file picker and select the docs you want to bring in. Both support sync schedules, so your Knowledge Base stays as current your docs. Once your content is in, every Profound Agent you build can reference it.

This graph of the top 69 software products by growth vs adoption is the best snapshot of the current winners and losers in tech. — Scaling leaders (Anthropic) — Incumbents at Risk (OpenAI) — Rising Challengers (Granola) — Long tail (11x) Spend data from Ramp, up to Mar 2026.

Saturdays at @tryprofound

Zero Click SF by @tryprofound intro. What a pleasure we get to be able to make these videos in house!

We've been investing into our custom reporting capabilities. Your custom dashboards within @tryprofound can now be shared publicly and outside the platform. tryprofound.com/blog/share-cus…

@chriszachary @soleio @southpkcommons @tryprofound Thank you for coming!

@dbabbs @soleio @southpkcommons @tryprofound Great conversation 💪

Great time coming back to @southpkcommons to chat with @soleio on the beginning stories of @tryprofound

tonight at @southpkcommons with @dbabbs CTO of Profound some fun facts: - started prototyping the earliest versions of Profound while still “little fish” SPC members - originally named Cooper Square Technologies - killer founder duo: James is a beast at sales, Dylan is a master at building fast - entered SPC with a payments idea, killed the idea, then Profound was born - grew up in Silicon Valley and his dad was an entrepreneur - shaped a lot on how he sees the world on taste: “There are only so many things you can control, so if you build - create a world that is beautiful. It comes down to design and final polish.” on life: “No one is going to set your ceiling except yourself. Stay at the forefront of your craft and build your core pillars” for Dylan that’s speed and craftsmanship

Drop insights from your ChatGPT ads directly into an Agent, chain them together with other nodes, and you've got automated reporting, anomaly alerts, or creative analysis without writing code. Proud of the team for moving on this so fast. We're here to support our enterprise partners in this fast shift.

Yesterday, @OpenAI shipped self-serve ChatGPT Ads. We like to move fast, so the same day, our team shipped four OpenAI Ads nodes for @tryprofound Agents. tryprofound.com/blog/introduci…

Check out Profound's Marketing Engineer manifesto tryprofound.com/marketing-engi…

Three weeks ago, we hit publish on a manifesto for a role we believed should exist: the 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿. I wasn't sure what would happen. Here's what did. Some of the largest companies in the world have already started hiring for it, with marketing engineers already getting hired weekly. Over 20,000 marketers came through @tryprofound University to learn what the role actually is. The discourse, both the supportive takes and the pointed critiques, has been some of the most thoughtful I've seen in our industry in years. The pieces that really got me were the ones we didn't write: 1/ Justin Hayward's "The Job Title That Finally Describes My Entire Career" 2/ Google's Marvin Chow, saying "marketing engineers are the hire of 2026" 3/ Josh Grant's "How to Hire Your First Marketing Engineer" This kind of content validated that this role and movement already existed. We just gave it a name and a standard. With such strong response to Marketing Engineering, we decided to upgrade the manifesto (and included a JD template if you want to hire one). To keep the momentum, we'll be launching a job board for Marketing Engineer roles and a Marketing Engineering Hackathon on June 6th with $40,000 in prizes in NYC. More on both shortly.

OH in SF: “i majored in geo sciences at profound university”

In August of last year, I was introduced to @semalkhalil via my friend @vitorialima_42. She described Semal as an incredibly talented, passionate, and interdisciplinary designer. I knew immediately I had to meet her! Fast forward 8 months, and we're so incredibly proud to have Semal as part of the @tryprofound team. The most impressive part is that she's been able to spread her attention across both product and brand design. One of the reasons the Profound brand is in such a good state is because of the work Semal's done. A truly special moment for us at Profound was our Union Square ad campaign. We lined it up with our Series C campaign so we could pair up our digital attention with some physical assets in the heart of the NYC transit system. This project was MASSIVE - more than 500 unique placements, and Semal absolutely crushed it in terms of creative direction and the execution. Thank you for everything, Semal! I'm excited to continue building this company with you! Take a look at her awesome story in our first of many in the Profound Profiles series.