Debbie Taneo
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@debbietaneo
Let's all co-exist peacefully ☀
NEWS: X Gains Traction amongst advertisers as a place for value advertising According to David Juul Ledstrup, Chief Strategy Officer at Kubbco, the reason for that is simple. It’s kind of a deal! This shift is driven by the platform's cost-effectiveness, especially notable during key shopping periods like Black Friday and Christmas. For media buyers, platform X represents a prime opportunity for maximizing return on investment. Its appeal is particularly strong among less-established brands seeking efficient marketing avenues. This trend underscores a broader shift in advertising strategies, where value and audience reach are increasingly dictating platform choice, particularly for brands prioritizing quick sales or cost-effective pricing strategies. X is emerging as a pivotal player for companies seeking high-value advertising opportunities, especially those outside the realm of established, global brands marketingbrew.com/stories/2023/1…
