Pan Katsukis

🚀 Kudos to The Trade Desk. Who would have thought that DSPs could be in the Nasdaq-100 index? Crazy timing after the MediaMath bankruptcy. globenewswire.com/news-release/2…

On my way!! 🏃‍♂️💨

We’re back in Spain and couldn’t be more excited to kick off the #P9foundersummit 2023! T-minus 8 hours 🕣

The IDFA isn't dead. "3 ways to leverage the consenting cohort" My latest on @appsflyer blog appsflyer.com/blog/measureme…

I didn't attend #MWC23 this year. Has it been great? Is it recommended to attend in 2024? 😊

Q4 results of Adtech companies and their Q1 guidance + Rule of 40. 📉 Most predict revenue growth rates to decline even further in Q1 💰 EBITDA margin reduction in Q1 is expected as Q4 is usually the strongest quarter for Adtech. Still, everybody remains profitable (even Unity)

Nice: remerge.io/findings/blog-…

💡 ATT report from our friends at @AppsFlyer 📊 iOS budgets are 10% lower yoy but app install ad spend surged +65% in last 6 months 🤳 ATT opt-in rate at 46% overall 💲Global CPI for iOS increased from $2 to $3 after ATT rollout, now stabilized at $3 appsflyer.com/infograms/att-…

🧬 Methodology: Market share is the share of inventory Remerge has bought from both Mopub and Applovin. 1.0 is the baseline market share in 2018. Being below 1.0 means that they both lost market share compared to 2018. Remerge transacts at least 3.3 million queries per second.

April 2022: They now have a market share of around 50% of the market share both Applovin and Mopub had together in 2018 - but the market is obviously much bigger than then. Since the announcement, they could move around 75% of Mopub's inventory to Applovin.

How did the programmatic app landscape change since the Mopub acquisition by Applovin? We are now 1 month since the shutdown of Mopub and here are the insights 👇

Happy one year ATT anniversary everybody! 🥰 I’ve done a small post on the impact in our ecosystem and shared some data on adoption, ad inventory development, and ad pricing. linkedin.com/pulse/apples-a…

Tips to avoid the Great Resignation: Compensation is nr. 1, being valued by the company, valued by the manager, being productive (in any type of setup), being part of the cultural experience. #SapphireVisionSummit

Despite the arrival of ATT, we delivered 153% more ad clicks and saw a 130% jump in re-engagements (unique app opens) for all of our retargeting campaigns combined (Jan–April vs. May–Aug 2021). Learn more about the state of app retargeting: remerge.io/the-state-of-a…

How are app marketers running programmatic campaigns after the arrival of ATT? Learn more from Pan Katsukis: bit.ly/304fn35 #idfa #mobilemarketing #retargeting

We celebrated the 100th episode of our Apptivate podcast series with a special article featuring our CEO. Pan Katsukis @derpan shares the story of Remerge, his thoughts on the state of mobile advertising, and more. remerge.io/findings/blog-…

“People with passion can change the world for the better.”— SJ. Hard to believe it’s been 10 years. Celebrating you today and always.