Dharmesh Ba
14.1K posts

Dharmesh Ba
@dharmeshba
Tech • Design • Ethnography Weekly Indian consumer insights - The India Notes 🇮🇳 (17,000+ subs) 👇
Bangalore, India Katılım Kasım 2011
3.7K Takip Edilen28.4K Takipçiler
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User researchers spend an enormous amount of time complaining that nobody listens to them.
With all due respect I think its also own fault.
If you go to a product meeting and cannot articulate what the company's business model is - what ships this quarter, which pod owns which metric, whether the current focus is acquisition or retention, what ARPU looks like, where the P&L is bleeding - you have not earned a seat.
Researchers tend to imagine that the value of their insight is self-evident. It isn't.
The people in the room are not judging whether your finding is true. They are judging whether you understand their problem well enough to have produced something useful for it. A beautiful ethnographic insight about customer anxiety, delivered to a team whose only current metric is seven-day retention on a specific funnel step, is a gem that arrives at the wrong door.
Most reports die as PDFs and slides in drives.
To be heard in a business conversation, you have to speak the business. Not because the business is more important than the customer, but because the business is the mechanism through which caring about the customer actually happens.
The researcher who learns to speak in pods, funnels, and quarterly goals doesn't lose their soul.
They just become the one person in the room whose insights get shipped.
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Take a bow!
One man army for sure.
For party that didn’t exist 2 years back this sweeping lead is unprecedented.
@TVKVijayHQ
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Karpathy introduced vibe coding
Thalapathy introduced vibe politics
#TNElections
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@shobhitic Getting a blue tick is like aadhaar card.
Its neither id proof nor address proof.
It just proves you have a blue tick. 😂
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@dharmeshba The moment the transaction is made. Then it's the job to retain. But honestly lot of people don't bother. They don't uninstall as well
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I fell in love with user research in 2014 as part of design school.
I championed for user research inside Startups between 2015 - 2018
Doubled down on research as a career in 2019
Have been tweeting and writing about Indian consumer insights for last 8 years.
Every piece written is just a collection of stories and ideas that I have been mulling over a decade.
When you are obsessed over an idea for 10 years something interesting starts blooming.
Ankur Warikoo@warikoo
You dont need more content. You need one idea, one topic, one theme you refuse to stop talking about for 10 years.
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Hence switch to AI coworkers.
Brad Wilcox@BradWilcoxIFS
Just remember: Your coworkers will NOT be there for you in the last chapter of your life.
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@dharmeshba My hypothesis is, the frequent purchasers on Q comm might give it a shot if they get good offers. On a motivation pov, nothing other than discounts 😬
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@aswinwrites You are describing what the company wants. I’m wondering what’s the customer motivation to download and retain?
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@dharmeshba The cost per sign up for apps in India is still very low. The funnel is simple, get your number, send personalised offers via push and whatsapp.
For retention they must have app exclusive offers and bundling. 10k+ reviews on Playstore suggest that the funnel is working imo.
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