Dharmesh Ba

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Dharmesh Ba

Dharmesh Ba

@dharmeshba

Tech • Design • Ethnography Weekly Indian consumer insights - The India Notes 🇮🇳 (17,000+ subs) 👇

Bangalore, India Katılım Kasım 2011
3.7K Takip Edilen28.4K Takipçiler
Dharmesh Ba retweetledi
Deepak K Viswanathan
Deepak K Viswanathan@DeepakVisva·
The Dravidian parties were among the pioneers in normalising this cash-for-votes culture. Hopefully, today’s mandate mark the beginning of its end.
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
User researchers spend an enormous amount of time complaining that nobody listens to them. With all due respect I think its also own fault. If you go to a product meeting and cannot articulate what the company's business model is - what ships this quarter, which pod owns which metric, whether the current focus is acquisition or retention, what ARPU looks like, where the P&L is bleeding - you have not earned a seat. Researchers tend to imagine that the value of their insight is self-evident. It isn't. The people in the room are not judging whether your finding is true. They are judging whether you understand their problem well enough to have produced something useful for it. A beautiful ethnographic insight about customer anxiety, delivered to a team whose only current metric is seven-day retention on a specific funnel step, is a gem that arrives at the wrong door. Most reports die as PDFs and slides in drives. To be heard in a business conversation, you have to speak the business. Not because the business is more important than the customer, but because the business is the mechanism through which caring about the customer actually happens. The researcher who learns to speak in pods, funnels, and quarterly goals doesn't lose their soul. They just become the one person in the room whose insights get shipped.
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
Take a bow! One man army for sure. For party that didn’t exist 2 years back this sweeping lead is unprecedented. @TVKVijayHQ
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
Vijay has extracted highest LTV from his fans! 🔥
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
Karpathy introduced vibe coding Thalapathy introduced vibe politics #TNElections
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
TN is expected to see a surge of squirrel population today!
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
Good love makes your world larger. Bad love makes your world smaller but calls it commitment.
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
@shobhitic Getting a blue tick is like aadhaar card. Its neither id proof nor address proof. It just proves you have a blue tick. 😂
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Shobhit Bakliwal
Shobhit Bakliwal@shobhitic·
I've been procrastinating on getting blue tick on instagram. Does it really help?
Shobhit Bakliwal tweet media
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Sundar Ganesan
Sundar Ganesan@SunOfGan·
@dharmeshba The moment the transaction is made. Then it's the job to retain. But honestly lot of people don't bother. They don't uninstall as well
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
Got this ad today! Wondering what’s the motivation to download an exclusive app for D2C condiments and namkeens? The challenge isn’t usually the app launch but the engagement, retention and drop off metrics obsession that comes post that.
Dharmesh Ba tweet media
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
Like literally. 😂
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
The additional Rs.10 is a 'platform' fee.
Ramanand@Ramanand06X

"Train number 12510, from Guwahati to Bengaluru… just another journey, until one small incident caught everyone’s attention," "In the sleeper coach, a vendor was moving from seat to seat, selling fruit cakes as if everything was normal," "A passenger picked up a packet, checked the MRP — ₹40 — and was about to pay," "But the vendor stopped him and said, ‘It will be ₹50, sir,’" "The passenger paused and calmly asked, ‘The MRP is ₹40… why ₹50?’" "The vendor replied without hesitation, ‘Sir, I delivered it to your seat, there’s a ₹10 service charge,’" "And that’s where things got interesting," "The passenger responded firmly, ‘I’ll only pay ₹40… and I need a bill,’" "The vendor changed his tone, sounding a bit emotional, ‘Sir, we have families to feed… we have to charge a little extra,’" "But the passenger didn’t budge, ‘You’re already paid for this job… this extra charge is illegal. If needed, I’ll file a complaint with IRCTC,’" "The vendor just smiled and said, ‘Tell whoever you want… we always charge ₹50,’" "The rest of the coach stayed silent, but everyone was listening," "No one spoke up… maybe because this has now become ‘normal,’" "But the real question is — has MRP become just a number printed on the packet?" "This isn’t about ₹10… it’s about accountability in the system," "If this continues, overcharging in the name of ‘service’ will become routine," "It’s time for strict action… otherwise even those who raise their voice will eventually fall silent,"

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shreya vembar
shreya vembar@shreyaveee·
is there an IRL book club in BLR that one can join? Want to join one:)
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
I fell in love with user research in 2014 as part of design school. I championed for user research inside Startups between 2015 - 2018 Doubled down on research as a career in 2019 Have been tweeting and writing about Indian consumer insights for last 8 years. Every piece written is just a collection of stories and ideas that I have been mulling over a decade. When you are obsessed over an idea for 10 years something interesting starts blooming.
Ankur Warikoo@warikoo

You dont need more content. You need one idea, one topic, one theme you refuse to stop talking about for 10 years.

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Aswin Sampath Kumar
Aswin Sampath Kumar@aswinwrites·
@dharmeshba My hypothesis is, the frequent purchasers on Q comm might give it a shot if they get good offers. On a motivation pov, nothing other than discounts 😬
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Dharmesh Ba
Dharmesh Ba@dharmeshba·
@aswinwrites You are describing what the company wants. I’m wondering what’s the customer motivation to download and retain?
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Aswin Sampath Kumar
Aswin Sampath Kumar@aswinwrites·
@dharmeshba The cost per sign up for apps in India is still very low. The funnel is simple, get your number, send personalised offers via push and whatsapp. For retention they must have app exclusive offers and bundling. 10k+ reviews on Playstore suggest that the funnel is working imo.
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