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Plant Brah@RealPlantBrah·5h

One of my mentors told me that in his mid-20s he bought an ATV Off-roading video game. Spent a week zorged out playing. When he snapped out of it he realized he had an atv & could just go out into the real world & have actual fun. That anecdote stuck with me.

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Ryan HVAC SEO@digitalHVAC·2h

Maybe I'll make this a series: Hares another one the system I created caught. This call lasted under a minute. No cool and the customer hesitated. Rep failed to mention free service call with repair. This is a not booked lead. Warm one, pun intended. If i was in the office and heard this, I would be picking up the phone and calling that woman back and asking what time works best, lets see if theres anything we can do. This type of call is now on the list for the GM to get an email and the rep was assigned to follow up one hour after phone call completion. If the customer doesn't answer, she can mark that accordingly so this lead stays in the pipeline

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Ryan HVAC SEO@digitalHVAC·3h

I made my client a CSR dashboard. One call got a 32/100 so I opened it up. These calls are the ones that would drive me NUTS. A customer calling to let us know that they have not received an estimate, the thing that allows them to give us money. I retooled it to look into service titan and find the tech who did not send the email and notify the GM. If I'm the GM, I'm calling this customer and apologizing personally. These are the things that existing software does not capture that I'm now able to help my clients see

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Ryan HVAC SEO@digitalHVAC·6h

@dylthorn Was the human option cheaper than the courier option?

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Dylan Thornsberry@dylthorn·7h

A handful of times this year we were at a job site and we were missing an important Christmas light material so I paid for an Uber to go to my warehouse and then I bribe them to pick up a box instead of a human and deliver it to our job site

Andy Fang@andyfang

Introducing Dasher Tasks Dashers can now get paid to do general tasks. We think this will be huge for building the frontier of physical intelligence. Look forward to seeing where this goes!

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Ryan HVAC SEO@digitalHVAC·8h

80% of tree service jobs go to the first bidder. Not the first three. Not the first two. The first. That's data from 398,000 jobs. If you're not answering the phone, responding to texts, or following up with a quote within minutes, you're handing jobs to your competition. You can have the best equipment, the best crew, and the best prices. But if someone beats you there first, none of it matters. Speed to lead isn't a nice-to-have in tree service. It's the whole game.

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Ryan HVAC SEO@digitalHVAC·10h

@ant0niorules @Google Drown em out with more positive reviews 😤

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Antonio Davila@ant0niorules·11h

Pretty sure an irrational upset customer left us two bad reviews from different accounts on our shop page. Very wack @Google

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Ryan HVAC SEO@digitalHVAC·11h

I would take a roofing company with 50 reviews that responds to every single one over a company with 200 reviews and zero responses. Every review is a chance to show future customers how you handle feedback. Good reviews get a thank you. Bad reviews get a professional, thoughtful response. It's free content. It's social proof. And Google rewards the engagement. I have a client who opened in a city of 40,000 people. Got their first 30 reviews in four weeks and they're already number three on Google Maps. The algorithm rewards you for being active.

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Ryan HVAC SEO@digitalHVAC·12h

The R-410A refrigerant phase out is here and homeowners have questions. If you're the HVAC company with a blog post or video explaining what the phase-out means for them, you win that lead. Homeowners don't care about the environmental reasons behind the switch. They care about cost and timing. Should they replace now or wait? What's R-454B? Will their current system still work? Be the first company in your market to answer those questions clearly. That blog post or video will rank and help bring in leads for months without the constant spend of ads

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Ryan HVAC SEO@digitalHVAC·13h

@GJMcClintock @ToddLlewellyn The green bubbles were the reason I considered getting company phones for helpers lol. Nothing worse than having a good phone interview and texting them after and seeing green 🤮

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Garrett McClintock@GJMcClintock·14h

@ToddLlewellyn This might be the only trades group text in history that doesn't have green bubbles.

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Todd Llewellyn@ToddLlewellyn·14h

One of the best way to keep employees happy. Great ROI.

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Ryan HVAC SEO@digitalHVAC·13h

@bradncpa @ArmadaCapital Yeah they score each service call and give summaries. The techs can also hear an AI summary when on the way to the call with details about the call the CSR took to schedule

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Brad Nelson | CPA & Fractional CFO@bradncpa·14h

@digitalHVAC @ArmadaCapital I guess with recording you run into quite a bit of data, especially if you have a big team

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Ryan HVAC SEO@digitalHVAC·1d

If you don't know the average marketing cost for a technician to set foot in a home at your company; do not hire another technician until that number is known. Take the two hours you were going to be on indeed and instead find a way to know that number. I used to tell the guys that its $165 to set foot in that home. Our service call was $90. That doesn't mean go find the other $75 even if it isn't there. It just means did you mention service plans, duct cleaning, tax rebates, financing? Did you explain our value and provide opportunity instead of cleaning off the flame sensor and not even getting a review?

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Ryan HVAC SEO@digitalHVAC·15h

Definition of unstatainability: You're paying five thousand a month in ads to show up where your competitor shows up for free

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Ryan HVAC SEO@digitalHVAC·15h

Homeowners are searching for "EV charger installation near me" and the majority of electricians aren't even showing up. This is a high-ticket, high-margin service. Level 2 charger installs run $500-$2,000 and the search volume is only going up as more people go electric. If you're already doing panel upgrades, you're halfway there. A homeowner who needs a 200-amp panel upgrade also needs a Level 2 charger. That's an easy upsell that increases your average job size. Put a dedicated EV charger page on your website. Include pricing ranges, what's involved, and photos of installs you've done. Don't wait until every electrician in your market catches on. Get ahead of it now.

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Ryan HVAC SEO@digitalHVAC·16h

@_scrappystartup The more you grow, the more meetings become important. I’ve found the hardest part is implementation of the good ideas from the meetings

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Tyler Griffin@_scrappystartup·16h

The fun part of the incredible growth we have experienced… Is that most of my time gets to be spent now on systems, processes, and coaching/development for team leaders, and key performers. The downside… I often spend more than 80% of my day in meetings and conversations and feeling more like an HR manager lol

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Ryan HVAC SEO@digitalHVAC·18h

Turning off Google Ads is the ultimate test of your SEO. Try it. If you turn off your ads tomorrow and your phone stops ringing, you don't have a business . You have an approved ad account. Build the organic foundation first. Ads should be the last piece you add, not the first. I've seen it too many times. Someone spending $8,000 a month on Google Ads and the website is a ghost town. Ranking for nothing. Generating zero organic leads. Build a solid SEO strategy. Get the website ranking. Start generating organic leads. Then layer the ads on top as a supporting push. The ads become a bonus, not the entire engine.

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Ryan HVAC SEO@digitalHVAC·1d

@theron_olsen Next week I’m going diagonal to the right. I’ve been out of the game for a while but I think this yard got bagged which is a lot grass to haul if I’m right

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Theron Olsen@theron_olsen·1d

I cannot wait to start doing this again!

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Ryan HVAC SEO@digitalHVAC·1d

@toddsaunders x.com/digitalhvac/st… Tweeted this and then read your tweet lol

Claude code made my book keeping software and it’s better than quickbooks My wife and I pay for monarch for finance tracking and budgeting. That’ll get replaced here soon too My one client wants to cancel service titan and have something more simple and with better reporting. Who knows, maybe I’ll spend the weekend trying to see how plausible it is to make something comparable I don’t have to scale it, I just have to make it great for one company and have it meet their needs, just like the accounting software I made that checked all of my boxes. And when my operational experience meets creativity, I start brainstorming: Using the api from the cameras in every truck to determine who gets the next call based on location. Or how about, the software detecting pictures and notes weren’t added to the job and it doesn’t let the tech assigned to the job clock out until that occurs? Or maybe, having AI analyze the phone calls for call backs on installs and reading the notes for reasons of failure so they know what to train their techs on? Seems easy when there’s one install a day. It’s really hard when there is five a day and the week is booked solid with installs Software is changing and I think the creative, computer savvy guys who have operational experience will be able to help a lot of home service businesses that don’t have time to figure out what Claude is

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Todd Saunders@toddsaunders·1d

I know Silicon Valley startups don't want to hear this..... But the combination of someone in the trades with deep domain expertise and Claude Code will run circles around your generic software. I talked to Cory LaChance this morning, a mechanical engineer in industrial piping construction in Houston. He normally works with chemical plants and refineries, but now he also works with the terminal He reached out in a DM a few days ago and I was so fired up by his story, I asked him if we could record the conversation and share it. He built a full application that industrial contractors are using every day. It reads piping isometric drawings and automatically extracts every weld count, every material spec, every commodity code. Work that took 10 minutes per drawing now takes 60 seconds. It can do 100 drawings in five minutes, saving days of time. His co-workers are all mind blown, and when he talks to them, it's like they are speaking different languages. His fabrication shop uses it daily, and he built the entire thing in 8 weeks. During those 8 weeks he also had to learn everything about Claude Code, the terminal, VS Code, everything. My favorite quote from him was when he said, "I literally did this with zero outside help other than the AI. My favorite tools are screenshots, step by step instructions and asking Claude to explain things like I'm five." Every trades worker with deep expertise and a willingness to sit down with Claude Code for a few weekends is now a potential software founder. I can't wait to meet more people like Cory.

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Ryan HVAC SEO@digitalHVAC·1d

@Nads_Shariff @ToddLlewellyn Saving Private Ryan Fury Inglorious basterds 1917 Apocalyse now Platoon Straight metal jacket 13 hours Black hawk down Dunkirk And band of brothers series is really good

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Nadeem Shariff@Nads_Shariff·1d

@ToddLlewellyn I have no idea I’m constantly looking. I love them in all shapes and sizes. Brothers Hamburger Hill Lone Survivor We were Soldiers Hurt Locker So many

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Christopher Wipper@SGTWipper1Each

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Nadeem Shariff@Nads_Shariff·1d

I have a strange obsession. It’s war movies. Have loved them since I was 6-7 according to my parents.

Best War Movie of all time?

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Ryan HVAC SEO@digitalHVAC·1d

Claude code made my book keeping software and it’s better than quickbooks My wife and I pay for monarch for finance tracking and budgeting. That’ll get replaced here soon too My one client wants to cancel service titan and have something more simple and with better reporting. Who knows, maybe I’ll spend the weekend trying to see how plausible it is to make something comparable I don’t have to scale it, I just have to make it great for one company and have it meet their needs, just like the accounting software I made that checked all of my boxes. And when my operational experience meets creativity, I start brainstorming: Using the api from the cameras in every truck to determine who gets the next call based on location. Or how about, the software detecting pictures and notes weren’t added to the job and it doesn’t let the tech assigned to the job clock out until that occurs? Or maybe, having AI analyze the phone calls for call backs on installs and reading the notes for reasons of failure so they know what to train their techs on? Seems easy when there’s one install a day. It’s really hard when there is five a day and the week is booked solid with installs Software is changing and I think the creative, computer savvy guys who have operational experience will be able to help a lot of home service businesses that don’t have time to figure out what Claude is

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Ryan HVAC SEO@digitalHVAC·1d

@joni_vrbt If it has designs and functions you originally thought of, sure. Or say you designed it. Some of the vibe coded software I have created has my original ideas based on my experience of what other software was lacking

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Jonathan@joni_vrbt·1d

Let’s finally agree on this. If I vibe coded a project, can I still tell people that I built it?

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Ryan HVAC SEO@digitalHVAC·1d

@landforce It’s weird how every next best thing doesn’t end up being the next best thing 🤔

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