Michael Diaz | Meta Ads

Now that the algo is fixed, let me introduce myself so you can join along for the ride to the top of the advertising world. My name is Michael. I'm 33 from Miami, Florida, but now I am based in Denver, Colorado. I am an advertiser who specializes in Meta Ads and direct response copywriting. I believe this is one of the most powerful skill combos that exists at the moment. I'm married to my beautiful wife, have a 9-month old son, teach Brazilian Jiu-Jitsu, and play jazz guitar. I started off in corporate America in the software industry as a technical project manager at big companies like General Electric and Citrix. Made decent money but was super unfulfilled and uninspired. Kinda hated my life tbh. 2021 I got into affiliate marketing as a side hustle and hit multiple 7-figs within 2 years. Felt on top of the world. Nothing can stop me. Then I got laid off corporate and the affiliate program ended. Wtf do I do now? I basically told myself I am a failure if I go back to corporate. So I found a mentor that was doing freelance Meta ads and followed in his footsteps. Shoutout @DoulgeridisK. Went from spending like $600k/month of my own businesses money to managing $50/day campaigns for tiny Mom & Pop shops in New Jersey. Brutal. Took about 4 years of over-delivering for clients and proving myself to get to where I am today. Now I run ads for ~8-10 clients at a time. Some smaller 6-figure ones and some 8-figure whales as well. Got a solid waitlist. Doing quite well for myself again. I also run one of the largest Meta ads Skool communities. Me and my team are getting people insane results inside which I am super proud of. I am now on this journey where I am trying to make a big impact in the advertising world, help a lot of people, make a lot of money for my family in the process (and somehow stay sane). Balance is hard. That's what I am struggling with most. Feels like spinning 20 plates at once. Every day I ring out the towel completely. Completely exhausted by bed time. Any tips on finding balance as a entrepreneur, Dad, Husband, etc appreciated. Anyways, nice to meet you all again. I'm grateful to have found this corner of the internet. It's honestly changed my life in the best way. I've made a ton of mistakes but have also made some great decisions along the way that have gotten me to where I am now. So if I can help anyone along on the journey, DMs are open. Cheers -MD

@DominiBouchard Yessir! Thanks. It’s easy bc I love it

@digitaladguide You teach jiu jitsu on top of that!? Impressive

Now that the algo is fixed, let me introduce myself so you can join along for the ride to the top of the advertising world. My name is Michael. I'm 33 from Miami, Florida, but now I am based in Denver, Colorado. I am an advertiser who specializes in Meta Ads and direct response copywriting. I believe this is one of the most powerful skill combos that exists at the moment. I'm married to my beautiful wife, have a 9-month old son, teach Brazilian Jiu-Jitsu, and play jazz guitar. I started off in corporate America in the software industry as a technical project manager at big companies like General Electric and Citrix. Made decent money but was super unfulfilled and uninspired. Kinda hated my life tbh. 2021 I got into affiliate marketing as a side hustle and hit multiple 7-figs within 2 years. Felt on top of the world. Nothing can stop me. Then I got laid off corporate and the affiliate program ended. Wtf do I do now? I basically told myself I am a failure if I go back to corporate. So I found a mentor that was doing freelance Meta ads and followed in his footsteps. Shoutout @DoulgeridisK. Went from spending like $600k/month of my own businesses money to managing $50/day campaigns for tiny Mom & Pop shops in New Jersey. Brutal. Took about 4 years of over-delivering for clients and proving myself to get to where I am today. Now I run ads for ~8-10 clients at a time. Some smaller 6-figure ones and some 8-figure whales as well. Got a solid waitlist. Doing quite well for myself again. I also run one of the largest Meta ads Skool communities. Me and my team are getting people insane results inside which I am super proud of. I am now on this journey where I am trying to make a big impact in the advertising world, help a lot of people, make a lot of money for my family in the process (and somehow stay sane). Balance is hard. That's what I am struggling with most. Feels like spinning 20 plates at once. Every day I ring out the towel completely. Completely exhausted by bed time. Any tips on finding balance as a entrepreneur, Dad, Husband, etc appreciated. Anyways, nice to meet you all again. I'm grateful to have found this corner of the internet. It's honestly changed my life in the best way. I've made a ton of mistakes but have also made some great decisions along the way that have gotten me to where I am now. So if I can help anyone along on the journey, DMs are open. Cheers -MD

@AlexHartsuff Was guilty of this for too long

YOU ARE TOO GOOD TO CHARGE 3K/MONTH

@AlexHartsuff That’s a lot wow

The best money I’ve spent in my business is $70K to talk to a guy once a month

@wearetheselect Respect

Best part of my day is the 5 mins between calls when I go outside and say what's up to my daughter. I'm a meta ads g, so I'm on the computer all the time. But I've built my life so I can lock in and still hang out with her. If I have to get work done, I'll bring my computer and sit next to her. I'm still there, still hanging out. What I want her to take from me is health and that you can do it all and have it all. We go on walks all the time, we go to the beach, and we're outside mostly. I want her to see me as a healthy person living a sound lifestyle. I let her watch TV, and she doesn't even really like it (which is kind of perfect). And when I'm working, it's not for nothing. I always tell my wife: if I'm working on something, it means it's important for our family and necessary for us to build generational wealth. I'm not dicking around playing Fortnite or gaming like these other weirdos who like videos games I'm actually working on progressing and moving our family forward The old way was the dad who's gone to the office and only sees his kids on the weekend. That's a choice nowadays. You can create the life you want, the schedule you want, and still make a lot of money. It doesn't have to be one or the other.

@jfrenzel Hehe

@digitaladguide Just realized you’re an MD;)

@viniciuspetrid Same!

@digitaladguide The same junk traffic as audience network or not as bad?

I noticed that my conversion rate dropped pretty heavily on my site. Dug into the data and notice Meta shifted a ton of spend to: "Ads on Facebook Reels" placement. Terrible quality traffic. I excluded it. Double check this one guys! Might save you some $.

@KFragoulias I drink a lot of coffee

@digitaladguide Yeah 3-5 is all you need. Sounds chaotic but good!

I train as a student on Mondays and Tuesdays. I teach no-gi BJJ on Fridays. I teach private lessons to some competitors a few times a month. It's a very tough schedule tbh. Some days I only make it in to jiu-jitsu once or twice a week. As long as I get like 3-5 days of exercise I feel good.

@digitaladguide For real, how do you media buy and teach Jiu-Jitsu?

@GlobalSola nice to meet you

@digitaladguide Nice to meet you, MD.

Great to connect with you Svet. Appreciate the insights. Yes parenthood feels like life on hard-mode but I wouldn't have it any other way. It's the greatest gift in my life. And that's coming from someone who was previously indifferent about having kids. Now I want to have 2-3 at least haha. DR copywriting is the coolest skill ever. I've been practicing it for about 5 years now full time and am just now starting to feel semi-good at it. Lifelong skill for sure.

Great to read your story, Michael. As a husband and a dad to an almost 3-year-old daughter, I definitely relate to the "completely exhausted by bedtime." It becomes a bit easier after 2, and then, I'm waiting for it to become even easier after 3 (they say it does, but I'll believe it once I see it). But yeah, balance is super hard with a kid. That's why when I hear non-parents saying they don't have time, I laugh hard because it's 2x less the time with a kid (or a few). I also agree Meta Ads + DR copywriting is a killer combo. I'm great at the latter and getting better at the former. Nice to connect, man. Btw, been to Miami twice. I love the vibe there. So chill.

@bradncpa thanks! I have a team around me now!

@digitaladguide What a journey! Are you still solo or with a team now?

@MenachemAni nope I think its junk traffic

@digitaladguide Do you think that traffic may still convert as it makes its way down the funnel?

@dan_spitzwieser thank u

@digitaladguide Respekt

Top #38 skool community of all time. About to be in the top 20 😤 Join now before price doubles on August 1st. skool.com/meta-ads-maste…

@NoahArkitect thank you brother

@digitaladguide This guy is the best. Iykyk

@Abir_CFO 🤠

@digitaladguide the man!

@ovic4christ thanks Victor, nice to meet you

@digitaladguide Hey, Michael. Thank you for sharing your story. This is inspiring.

@kyrinahlis huge inspiration Kyri, keep going bro!! Congrats on your success.

2026 RECAP so far: - Scaled Backend Profits past multiple 7-figures/year - almost entirely through referrals. The thing I'm most proud of. - Manage over $100M/Y in customer accounts for our clients. - Oversee 25+ coaching programmes doing $100K/M–$2M/M, in every niche imaginable. - At one point, served 25% of the top Skool communities in the world. - Helped WhopX host the first $1M/M-only event in New York. - Built a team of 50+ CSMs working with an incredible roster of clients. - Shipped CSM Copilot 3.0 our internal AI platform for training and auditing the world's best CSMs. - Ran dozens of masterminds and attended just as many (hence most of the photos lol). - Gave my first-ever CS speech at one of them. Made lifelong friends and connections this year so far!

Also when excluding it you have to make sure to uncheck "allow limited spend" that gets checked automatically which will still allow 5% spend to excluded placements Meta on some bullshit man