Dimma_D
1.2K posts

Dimma_D
@dimma_daniela
Product designer || AI || ERP || SaaS ||
Katılım Nisan 2014
147 Takip Edilen144 Takipçiler
Dimma_D retweetledi
Dimma_D retweetledi
Dimma_D retweetledi

I see a lot of discussion around taste and craft for designers, but surprisingly little about business models and how they impact your day to day work.
This came up twice last week as I was talking to designers evaluating their next role, so I figured I’d write down some thoughts I often find myself sharing.
-----
The business model of your company will, to a large degree, constrain and shape the work you do as a designer.
It will set the metrics you optimize for, the efforts that get prioritized, and the instincts you’ll build over time. Many designers, especially those early in their careers, don’t think about this when choosing where to work.
While ultimately your job is to design a great product that users love, there are many nuanced and predictable ways that you’ll be impacted by business models. Here are a few examples:
Ad-supported products
Your world will orbit around attention. Impressions, time on site, scroll depth, CTRs, ad managers. These are all the things that pay the bills, and that in one way or another you’ll be impacted by them. Ad placements and engagement loops are required, and will create somewhat constant tension between what’s good for the end user (who is not paying you) and what’s good for your business (and advertisers).
SaaS
Users often enter these products via trials or sales. But much of the work is everything after that. You’ll be concerned with things like activation, churn rates, seat or net revenue expansion, as well as onboarding flows, admin and enterprise management, and all sorts of compliance features like SOC2 and more.
Marketplaces
With these, you’ll be designing for two (or three!) very different audiences at once. Think buyers or sellers, riders and drivers, hosts, and guests. You’ll spend time working on trust and safety (reviews, verification, dispute resolution) and how to increase or solve for liquidity on your supply and demand sides. Tensions can often come from trying to improve one side’s experience in a way that doesn’t compromise the other side that most users will never see.
Gaming
Whether paid or free-to-play, much of the business of gaming is spending time on monetization and habit formation. You want to sell upgrades and digital goods and also get users to complete streaks and challenges and unlock rewards all in a way that doesn’t feel extractive or icky.
E-Commerce
Conversion is king. Everything revolves around optimizing funnels, reducing bounces and cart abandons, and obsessing about how you can take a user who is playing with options on a product detail page all the way through the checkout flow.
-----
No matter the business model, your chief responsibility is simple: design a great product that your customers love.
But a designer who spent five years in an ad-supported product has built a very different set of instincts and habits than one who spent five years reducing SaaS churn or balancing a marketplace.
Neither is better or worse. They’re just different; and will emerge as slightly differently shaped the designer, whether they realized it or not.
So when you're evaluating your next role, don't just ask "What’s the product and who is it for?” Ask yourself: "How does this company make money?"
That answer might just tell you more about your day-to-day than any job description will.
English
Dimma_D retweetledi

Two sets of designers right now
Set 1:
- still thinks Figma is the primary tool
- “AI is a bubble. it’ll burst. things will go back to normal.”
- Their workflow is “proven”, so no need to upgrade.
- years of experience = seniority.
- code is dev’s job. Structure is pm’s job. I’ll just make pretty screens.
Set 2:
understands that the interface of design has shifted.
they’re:
– spending time in IDEs, not just frames
– comfortable with github, apis, vercel
– reducing handoffs instead of defending them
– thinking in code, not just decorated screens
– designing systems that actually ship
– blending with eng + product instead of waiting for tickets
– actively redefining what “designer” means in 2026
This isn’t about tools.
It’s about proximity to execution.
The closer you are to shipping,
The more leverage you have.
One group is protecting a title.
The other is compounding capability.
Choose wisely!
English

# The Figma file is the single source of truth for all visual design.
## Requirements:
- Match the Figma design exactly (layout, spacing, typography, hierarchy).
- No visual reinterpretation or creative deviation.
- Follow figma.skill.md for Figma interpretation rules.
- Infer behavior only where Figma is silent.
- Flag any conflicts instead of making assumptions.
Works like magic 👀
English
Dimma_D retweetledi
Dimma_D retweetledi

@AustenMakers @chinedu_10 @smartfarmai Not really. It doesn’t need to hold the entire yhing in memory at once. I’m using a WAT architecture, and what happens is AI only handles orchestration. The actual work is done by separate Python scripts. Data isn’t passed through any context of the AI, so it focuses on a step
English
Dimma_D retweetledi

Funny story: I’ve never used Claude Code. Still haven’t.
Today I met with my co-founders working on @smartfarmai, and @dimma_daniela had completely built a sales automation engine using Claude Code. Like n8n on steroids. I was genuinely shocked and in awe 🫢for context she is our head of product/product engineer.
These are hands down the best people I’ve ever worked with. The success and progress we’ve made is a testament to their dedication.
English

@chinedu_10 @smartfarmai @dimma_daniela Claude Code is genuinely game-changing for building sales workflows. The ability to iterate on complex logic in natural language removes the bottleneck between idea and execution. Excited to see what your co-founder ships.
English

@chinedu_10 @smartfarmai Yet to meet a more hardworking engineer with such intentionality!!! You are the definition of cracked 😂 @chinedu_10
English

@chinedu_10 @smartfarmai Appreciate the kind words @chinedu_10 Claude Code has been such a game changer! I’m happy to be building alongside such dedicated people ❤️
English

@JeremieLasnier Most hiring managers don’t have the time to read through everything though
English








