Lev

I don’t understand. This stuff is real, it exists, you can actually buy it, and yet the VR market is almost dead. What happened to the kids in the 90s who dreamed about this possibility? Why do modern kids now go crazy for games where you don’t really do anything, where at most you just swipe up and down, or spend their time screaming in stupid games that require no concentration, like amoebas with no curiosity? This stuff finally f***ing exists, and yet the videogame market pretends it’s invisible. F***! F***! F***! In 1998, when we were 13 playing Resident Evil 2 on the PlayStation with my friends, we would have killed to be able to play something like this. Credits: @VirtuixOmni here’s their YT channel: youtube.com/watch?v=Evyjom…

I can't stop thinking about local newsletters. A guy in Annapolis, Maryland started a free email newsletter about local events. No journalism background. He's an engineer. 23,000 subscribers. In a city of 40,000 people. ~$300,000 in revenue last year. From a newsletter about things to do in Annapolis. A 23-year-old in Winnipeg did $60,000 in his first two months of monetizing. @MikeyPesto , a guy in the Catskills did $32,100 last month. The model is stupid simple. Curate local events, restaurant openings, things to do. No politics. No crime. Just fun stuff for families. Send it once a week. Businesses pay to advertise because the open rates are 50-70%. The industry average is <20%. Subscriber acquisition cost? $0.50 to $1.00. Revenue per subscriber? $10-$12 per year. That's a 10-20x return. I don't know where else that ROI exists. Now here's why I'm stoked on this: I'm building a roofing company. Marketing in roofing is brutal. You're bidding against national brands on Google Ads with bottomless budgets. You're posting on social media where you don't own the audience and the algorithm can tank your reach overnight. So I'm going to start a local newsletter for my market. Build the audience. Build the trust. Then Rally Roofing advertises in its own newsletter. For free. To people who actually open the email. My marketing spend doesn't go to zero, it goes NEGATIVE. Other businesses pay me to run ads alongside mine. I wrote the whole breakdown in this week's issue of The Rally. [Link in first reply]