Diver

Here’s a look at the visual identity we created at @diverdotstudio for We Who Wander, a premium hiking tour operator on Australia’s Great Ocean Walk. It’s designed for travellers who value adventure, quality, and a genuine connection to nature. We worked closely with the founder to define the audience and brand pillars, then built an identity that pushes past hiking clichés and the usual Australian motifs.

man i was so stoked when our branding co @diverdotstudio landed this work for backland expedition gear, and now that it's out in the world, i just love it so much 🔥

@danmall PROJECTS

Over 10 years, my teams at my agency SuperFriendly delivered 125 projects. Projects ranged from free to $960k ($89K on average). We tracked, documented, and organized every single one in a giant spreadsheet. Now, I’ve turned it into something you can use. Inside the spreadsheet, you’ll find: ✅ Work spanning branding, UX, campaigns, and strategy ✅ Projects across tech, retail, media, and nonprofits ✅ A decade of lessons on what clients actually buy ✅ Patterns you can use to position your own offers ✅ A shortcut for benchmarking your own projects This isn’t theory. It’s a real-world record of agency work across 10 years. We went from $0 to $3M. In this document, you can see how we did it, project by project. I’m sharing this for a few reasons: 1️⃣ What gets measured gets managed. We can’t make more money if we can’t even talk about it on the same page. 2️⃣ To show what’s possible. I didn’t know it was possible to sell a website for $10k—or $100k—until I did. What if I had known sooner? I can’t change that for me, but I might be able to for you. 3️⃣ It makes me a better teacher. I can’t teach “real-world” lessons if I’m hiding the real numbers. Students deserve context, not just theory. I could sell this. But I’m giving it away for free instead. Want the spreadsheet? → Like this post + comment “PROJECTS” And I’ll send it your way.

@gennyxdavila Joe! itsjoemoore.com

Motion designers wya? Tag your favorite motion designers below. Looking for a new teammate. :)

Back in December, we were hired by an agency overseas to sketch logo concepts for a cooking app. They wanted to see doodle-y explorations of characters, animals and blobs wearing chef hats… Say no more! 👨‍🍳👨‍🍳👨‍🍳

We set up an asset library and templates in Figma that the team could use, remix and build on, as they pulled the graphics together. As one of our first studio projects, it couldn’t have been a better fit - building illustrative identities with great people 🔥🏕️

We introduced new type, refined the color and produced logo variations. We made cut paper shapes, hand-drawn doodles, and created a collage treatment that brought a DIY handcrafted energy we all resonated with.

Earlier this year we worked with the wonderful folks at Bonfire on the visual identity for Campout, their new digital community space for creative marketers.

Always worth spending some time with World of Logotypes 🌐 flickr.com/photos/mr_carl…

New website for bolster is up and running: bolsterdesign.co #framer

Next up: translating it all into a website experience that brings the brand to life online. Building out the website is one of our favorite parts of the process; we're excited to share more of that work once we get into it.

This marks our first full-from-scratch brand at the studio, and honestly, it couldn’t be a better showcase for the kind of work we love doing – thoughtful & illustrative identities.

Here’s a peek at some recent work for We Who Wander, a new premium hiking tour operator along Australia’s Great Ocean Walk 🥾🇦🇺

@FilipMatous Thanks! Oh yeah, Koto is insane. Consistently great work.

@diverdotstudio Not an easy process, congrats!! Koto has just been on fire for a while eh

Naming is so hard... We initially explored ~150 different options while trying to figure out what to call our studio. (shortlist 🟡) We’d find a name we loved, only to discover it was taken by other design studios or had no good domains available. Rinse and repeat.

Huge shout-out to the small group of friends, clients, and agencies that shared their feedback with us throughout the naming process! 🙏

We did some extensive searching and couldn’t find any mentions of other studios in our industry named Diver. It’s short, memorable, easy to pronounce, and isn’t too obvious or expected—It’s a bit offbeat which we love. Most importantly it’ll look rad embroidered on a dad hat.