Jordan Chavis
51.5K posts
Jordan Chavis
@djforge
Now: dad + marketing at @tigerdatabase . 2x exits. Before: Championship DJ for brands, artists, and Carolina Athletics Always: Lumbee
Chapel Hill, NC Katılım Eylül 2008
2.6K Takip Edilen4.3K Takipçiler
The G2 / Capterra model
Give our gift cards for reviews (which ofc will be good)
Give our badges with back links to boost SEO
Sell “ intent data” based on people hitting the website and reading reviews for 60K
Profit
I assume LLMs will negative impact traffic arbitrage though
Sahil from Wander@SVMansuri
Ew. Why is this a strategy @tryprofound - this is like fake reposts but grimier.
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@DeeJayTnyce mannnnn lady almost ran me over in a yukon xl i said maaam you have one child
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all the other parents at daycare pickup drive literal tanks. why do we need such big SUVs and what do my fellow americans have against minivans and wagons smh
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@kamilrextin @JHTScherck hahaha. i mean yall blog and create tools like crazy
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This is all well and good — but for sales led companies, the quality of the pipeline from traffic that comes directly from ChatGPT is *dogshit* and does not close at nearly the same rate as traffic from organic search (at least from what we are seeing).
Ross Hudgens@RossHudgens
ChatGPT referral traffic is up 43% WoW! And in B2B, 131%. In B2C, it’s still a positive +38%. Across 50 client profiles and ~240,000 total ChatGPT referrals, there has been a significant uptick in traffic in the last week. That’s a great sign for search practitioners if it manages to keep up. The reason for the change? ChatGPT is suddenly deciding to link out in “best X” results rather than keep the traffic themselves. In my opinion, the reason for this is that ad clicks drive incentives. Their display ad model is not enough. A click model will drive more ad engagement, and it makes sense that the platform is changing to a model such that clicking is a default behavior for users in order to drive that behavior. That’s also generally a good sign for our universe as a whole – if ChatGPT has to adopt this to make the model sustainable, Gemini will (/kinda already does), and in turn Claude probably will, and etc etc from there. That’s a positive signal towards our open web being retained after all. Here’s hoping it continues from here.
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@kamilrextin @JHTScherck anecdotally it seems like 42 does way more content than GP, which likely influences the quality (outsider perspective)
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@JHTScherck This is based on last 3 mo I think they use some long tail queries so they’re more qualified then the “work me magic” folks
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@lilyraynyc i’d be curious at claude’s ability to handle “do you take requests?” 😂
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I just tried using Claude to help organize some of my tracks for my DJ set this weekend.
Claude asked me if I would like it to find all the BPMs and keys for all the tracks in my playlist, and help me plan the DJ set for me.
Out of curiosity I said yes.
… and it actually did it. In about a minute. Flawlessly*.
It knew how to mix harmonically, stay within BPM ranges, and build up energy throughout the set 🤯🤯🤯
A few months ago, at least in my experience, language models were crap for managing music-related tasks.
Now they are even able to emulate the brain of a DJ. It’s getting wild!
(*btw, I am *NOT* planning to use Claude to plan my DJ sets 😂🤦🏽♀️)
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how are we thinking about content pruning in the age of SERPs sending less clicks by default?
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@cynthiamcgillis we’re using a GH repo and bundling all our skills as a plugin that can be updated by Code or Cowork. Then we also have a bunch of private context files on our shared G drive
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How are y'all handling company-wide skills? Putting them in a repo? Does that work for Cowork and less technical teams? I feel like there has to be a better way to organize these.
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wow LinkedIn is basically just an AI slop fest at this point. there’s like 2 people left that don’t use AI to structure their posts and comments
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Just started using the @tryprofound API with my ongoing claude code setup.
mad scientist mode unlocked, yet again.
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Jordan Chavis retweetledi
Yep… takes LLMs forever to update titles, new company names after rebrands, etc.
This is where SEO/AEO gets fun though. It’s like online reputation management 2.0.
Pe:p Laja@peeplaja
If you're re-positioning your company, LLMs won't know for a very long time. This is a big problem for marketing teams. As an example, I just got a LI connection request saying they wanna follow me for CRO stuff. When I asked her who told her that I'm the CRO guy. The answer: ChatGPT. I've been out of the CRO game since 2016.
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another fun week on the home bar (can’t believe this cursed platform still limits you to only 4 images)
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idk what y’all do while the agents are working but as for myself i pull a shot of spro
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@gaetano_nyc the hardest part is still convincing execs and leadership that traffic is an irrelevant KPI. PLG SaaS companies have been hooked on that metric for so long.
how are you messaging that back to your clients / how are the marketing leaders communicating that?
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Traffic is down 45% year over year for this client in a niche B2B space. And yet, lead volume and quality is exactly the same comparing April versus last year. I am seeing this across the board, client after client. Further validation that traffic is no longer the end game.
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@kamilrextin hahaha none taken, I'm the decision maker tho :)
i've chatted with them before just funny to see the offer going up the more i ignore their emails lol
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what do we suppose the cost per acquisition is once you blend all the people that take this offer with no intent to sign up?
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