fedel
925 posts
fedel
@domainor
A domain name is the first perception of your company, your credibility and your brand in today’s online world !
Vegan .Now SOLD! Thanks @spaceship as always for the smooth transaction. #DotNow!
Atom Marketplace Update: 2 years into 3 yr test with Atom = down $5.3k 💩 Folio popularity remains high yet STR has dropped🥴 Notes: (i) dramatically grew com folio via hand regs which have lowered STR since younger coms have lower STR vs mature coms. Possible as they age STR may rise. (ii) carry costs of alt TLDs coupled with the reality alt TLDs have lower STR (compared to com) are tough. I'll consider raising prices of alt TLDs to mitigate carry costs/lower STR and wholesale SLDs that cannot support higher price points. (iii) net loss includes names sold via Afternic cross marketing which may have occurred without Atom (no way to know - but I assume a portion of these sales would've occurred regardless). This would make Atom's performance even worse than shown. To do: (i) Use the Atom wholesale marketplace to bring in add'l revenue and shrink folio size. (ii) Stop adding to Atom Premium folio. Notes to self: (i) Atom accepts too many names and this fools me into carrying the name year over year since it's premium "curated". Atom Premium curation gains eyeballs, but has not lifted STR or sale price. Ignore premium curation when identifying whether name is worthy of renewal. (ii) reconsider using brandable marketplaces for ccTLDs. None of my 150 premium curated ccTLD's have sold on either Brandable marketplace in 2 years. Just one .ai, .io, or .gg sale on either platform gets me close or to breakeven, but so far, no life whatsoever for my ccTLDs on the brandable marketplaces (sold one on Spaceship). Allow test to complete, but pull ccTLDs off brandable marketplaces and swap to Spaceship if no ccTLD sales in 3rd and final year of test. For comparison, during same 2 yr period, I sold 2 .com's on BrandBucket for $4,085 in revenue with a smaller folio. I'm down $797 on BB over the same 2 yr timeframe 😧 #atom #str #domainstats #brandbucket
🚨 Breaking: Dubai.xyz owner just set the price at $101M 😱 For context Internet.com was sold in 2019 for $18 million and were asking for $35M in 2021.
8 more companies made the switch to .now They left .org, .tv, .co, .dev, and long .com mashups. All safe. All familiar. All abandoned. .now is replacing compromised naming strategies because it's: Grammatically flexible. Broad, not niche. Adds urgency. Not gimmicks. Reads well across the dot. Does not limit future positioning. Rebrands are costly and risky. Companies do not do them casually. This is what happens when a better naming option finally exists. See thread for before/after rebrands. #dotnow #domains #rebrand #rebranding #branding
