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Building digital trade capacity for Uganda’s agribusiness sector!
The International Trade Centre (ITC) is rolling out an E-commerce Training of Trainers programme from 4–5 May, followed by MSME training from 6–7 May at Hilton Garden Inn Kampala, equipping 23 MSMEs in the coffee, cocoa, and avocado value chains with practical tools for online trade and digital market access.
Key lessons from Day One:
• E-commerce tools can meaningfully guide pricing and market decisions
• MSMEs find the tools user-friendly and accessible
• Existing market data and trends are critical for informed strategy
• Reliable internet/data investment remains essential
• Timing decisions can improve by tracking country-specific buying seasons
• Human judgment and local market understanding remain key in interpreting digital insights effectively
Digital transformation in trade works best when technology is combined with local knowledge, sector expertise, and strategic thinking.
@ITCnews @UCRA256 @Youths_CoffeeUg @_AfricaCoffee
#Ecommerce #MSMEs #DigitalTrade #CoffeeBusiness #Uganda




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