Christina Drews

Colonel Sanders is taking over with a new single named "Finger Lickin' Machine," as KFC highlights its Value Feast menu. marketingdive.com/news/kfcs-colo…

E.l.f. is using a true crime-inspired mockumentary to turn beauty clutter into culture—highlighting the impact of its accessible price point. marketingdive.com/news/elf-promo…

LinkedIn is doubling down on articles as a way to drive deeper engagement and build lasting thought leadership beyond the feed. socialmediatoday.com/news/linkedin-…

Heineken’s Clinker activation connects fans over shared music tastes at Coachella as part of its “Fans Have More Friends” platform. marketingdive.com/news/heineken-…

Coca‑Cola leans into fast-food partnerships in a new campaign, spotlighting iconic menu pairings with its soda. marketingdive.com/news/coca-cola…

From fake drops to real deals, check out this year's most creative April Fools’ Day stunts! 😂 adage.com/creativity/cam…

Please join us in congratulating Tim Wright on his promotion to Media Relations Strategist! In this expanded role within our PR team, Tim will lead proactive, strategy-first media engagement across key client accounts. thecyphersagency.com/press/the-cyph…

Sprite’s global platform refresh leans into music and urban culture to reinforce the brand’s relevance with today’s consumers. marketingdive.com/news/sprite-re…

Spring has sprung, bringing this week's Marketing Winners & Losers with it! 💐adage.com/brand-marketin…

Hotel.com's latest campaign, “It’s All in the Name,” plays on the idea that not everything should be taken literally as it features humorous ads and a refreshed logo. adweek.com/creativity/hot…

Hold Congress Accountable: No Pay or Benefits During Government Shutdowns - Sign the Petition! c.org/CLYzMQmCBY via @Change

Uber’s St. Patrick’s Day campaign flips the script on party culture, celebrating the “Irish exit” with a spot that turns a quiet getaway into the main event. adweek.com/creativity/ube…

Knorr’s “#ServingSingles” campaign builds on the viral #DateMyFriend trend, using TikTok creators and UGC to spotlight cooking as a modern dating “green flag.” marketingdive.com/news/knorr-tap…

The verdict is in! Take a look at this week’s marketing winners and losers. adage.com/brand-marketin…

IHOP designates the first Tuesday of March as its annual National Pancake Day, promoting all-day free pancakes and a nostalgia-driven campaign spotlighting Mr. Fantasy, the alter-ego of KJ Apa. marketingdive.com/news/ihop-prom…

Dr. Seuss Enterprises launches a travel-themed literacy campaign with Known, using airport, social and digital activations to guide audiences into the worlds of Dr. Seuss. adage.com/creativity/wor…

Axe’s new campaign, “The History of Overdoing It,” uses humor to tackle fragrance overuse, urging users to apply a lighter touch. marketingdive.com/news/axe-addre…

ESPN’s March Madness campaign parodies pharma commercials, turning familiar prescription tropes into playful tournament marketing. adweek.com/brand-marketin…

To drive awareness during peak tax season for their giving initiative, we partnered with Chesapeake Bay Trust on a six-week TV campaign. 140 placements on WMAR-TV & a Midday Maryland feature helped amplify impact statewide. See the campaign in action ⬇️

PepsiCo Foods launched Flavor Swap, a creator-led snack line with Madison Beer, iShowSpeed, and Dude Perfect, now available on TikTok Shop. marketingdive.com/news/pepsicos-…