Dr. Matt Asaro

The best decision I made in my career was leaving Delta Dental a few years ago. It was never about the money for me, but about sending a clear message to this evil organization that dentists do not need to be in network with Delta to have a thriving practice. It was about sending a clear message to patients that Delta Dental has never been about saving patients money but has always been suppressing benefits and fair reimbursements so they could fill their pockets with billions of dollars. Delta owns the network market because employers are too dumb and cheap to realize that investing in their employees would have a massive ROI on their balance sheets. Delta Dental has single-handedly violated many antitrust laws, but not a single lawmaker will go after them because their pockets remain full. The only way to fix this is for employees to stop signing up for Delta Dental insurance as their dental insurance option. Let this company burn. Send a message.

WOW 🚨 Delta Dental is considered a nonprofit but the CEO skyrocketed her pay from $4.5 million per year all the way to $48 million over 4 years That’s $1 million dollars per month pay for one employee as a nonprofit “Delta Dental is considered a non-profit, and as such you can be their taxes online. So I got curious in their 2014 filing, the IRS requests for the organization's top accomplishments. Delta Dental reported that over 95% of claims electronic, online and paper were processed without any manual intervention. That means when your care is denied, there is less than 1 in 10 chance a human reviewed it — That same year, Delta dished out up to a 30% pay cut on the care that doctors deliver, and for a decade, they did not raise what they pay for your dental care by a single penny. Meanwhile, their CEO's salary skyrocketed. She went from 4.5 to $15 million a year. From 2014 to 2018, she made off with almost $48 million before leaving her position. That's a million dollars a month. Must be nice. And she's not even a clinician. She's a CPA. You don't have to be an accountant to do the math. Dr. Pay cuts stagnant reimbursements. They were never about saving patients money on premiums.”

@CollinRugg Donated!

Here is the donation link for those who are interested. gofund.me/bd8df82a6

NEW: Over $50,000 has been raised for a Domino’s delivery driver who went out of his way to get his customer's Diet Coke when he realized that Domino's was out. 68-year-old Dan Simpson of Boise, Idaho has gone viral for his kind act. "[Dan] had stopped at the store himself to pick up Diet Coke for us. On a busy Friday night. During deliveries. Completely out of his own time and effort," the customers said on GoFundMe. "[Dan's] been working at Domino’s as a second job for 14 years… and he’s retiring in just a few weeks..." About $50,000 has been raised for Dan so far. Amazing. Video: katey_93 / tt.

I don’t think people realize how much healthcare costs are driving big companies to fire and not hire. It costs them $30k per family, per year for premiums and care. Most of that goes to the massive, vertically integrated insurance companies that send weekly bills that no one reviews in details. And it doesn’t include the company overhead to deal with it all. It’s usually the 2nd largest expense after payroll. Which is insane It’s far easier to blame AI than it is to blame Healthcare costs. Want to increase jobs, wages and improve affordability for every American ? Break up the biggest insurance companies. Make divest non insurance companies. They don’t need thousands of subsidiaries. That’s how they game and abuse the system and increase costs for all of us. Call your senator and tell them to support the BreakUp Big Medicine Bill by @HawleyMO and @SenWarren.

Absolutely wild !!!

@theseoguy_ How many clients got zero results from your services??

if you are ranked number 2 or 3 in Google right now and you want to take the number 1 spot, here is exactly how to reverse engineer whoever is sitting above you and take them out step 1. search your main keyword in Google. look at the map pack. write down the top 3 businesses. write down their business names, their review counts, their star ratings, and their business categories. screenshot it. this is your target board. step 2. click on the number 1 profile. look at their business name. is it an exact match or partial match? if the guy ranking number 1 for "plumber Austin" has a business name of "Austin Plumbing Pros" and your name is "Johnson & Sons LLC," you already know one reason he's winning. if you're willing to file a DBA with a keyword rich name and update your GBP, do it. this alone can change everything. step 3. count their reviews. not just the total. go look at the last 90 days specifically. there is data suggesting that review velocity in the trailing 90 days is one of the biggest ranking factors in the map pack. if they got 40 reviews in the last 3 months and you got 6, you found your problem. your goal is to beat their 90 day velocity starting today. step 4. read their reviews. are they detailed? do they mention the service and the city? do they include photos? Google weighs these heavier than "great job 5 stars." when you ask for reviews, coach your customers. tell them to mention the specific service and the area. it makes a difference. step 5. look at their GBP description. is it keyword rich? is it using the full 750 characters? look at their products section. look at their Q&As. look at their updates. if they are posting weekly updates with keywords and locations and you haven't posted one in 3 months, that's a gap you need to close immediately. step 6. check their business category. then check the category of number 2 and number 3. if all three of them have "house cleaning service" and your category says "janitorial service," change it today. match what Google is rewarding in your market. step 7. now go to their website. look at their meta title. look at their H1 tag. look at their URL structure. is their keyword front loaded in the meta title? do they have dedicated location pages for surrounding cities? if they have 12 location pages and you have zero, you just identified a massive gap. step 8. copy their homepage URL. paste it into AHRefs or SEMRush. look at their backlink profile. sort referring domains by date found. how many new links are they getting per month? if they're acquiring 10 new referring domains a month and you're acquiring zero, they are actively investing in link building and you are not. that gap will only widen. step 9. look at where their links are coming from. local charities? chamber of commerce? news sites? industry directories? these are your targets now. if they got a link from the Dallas Morning News, you probably can too. if they're listed on every local directory in the city and you're on 3 of them, start building. step 10. copy and paste their phone number into Google. every result that shows up is a citation. count them. then do the same with your phone number. if they have 150 citations and you have 40, you have work to do. go build every single one they have that you don't. step 11. look at their photos on their GBP. are they professional? are they uploading regularly? click through rate is a ranking factor. if their profile has high quality job site photos and yours has a blurry logo from 2019, you are losing clicks to them even when you show up right below them. step 12. check if they have a website link on their GBP going to a location page or their homepage. if it goes to a location page specific to that city, that's the move. link your GBP to your most relevant location page, not your generic homepage. step 13. go into Google and search your keyword. open an incognito window. click on the number 1 result and spend 30 seconds on their site. then go back and click on your result. look at the experience through the eyes of a customer. is their site cleaner? is the phone number easier to find? do they have a better offer above the fold? do they have more trust signals like badges, certifications, and testimonials? if a stranger landed on both sites, would they call you or them? be honest with yourself. step 14. check their site on mobile. check yours on mobile. if theirs loads fast, looks clean, and has a click to call button front and center and yours doesn't, you are losing leads on every single mobile visit. now you have the full picture. you know their review count, their review velocity, their backlink profile, their citation count, their on page structure, their GBP optimization, and their website quality. make a list of every gap. rank them by impact. close the biggest ones first. match their review velocity and then exceed it. build every citation they have that you don't. get links from every local source they're using. optimize every section of your GBP that they've filled out and you haven't. build the location pages they have that you're missing. if you do this consistently for 3 to 6 months, you will take that number 1 spot from them. I've done it dozens of times for clients. it is not magic. it is just doing the work that the person above you did, and then doing a little bit more.

People on the east coast will fantasize until May about weather that people in California live in every day.

@JulieChangRE Absolutely awful

This is criminal. Why are so many flippers the worst. What these flippers did to this 1930s home - jail is too kind

It’s official. I’m running for Mayor of LA. I’ve waited a whole year for someone to step up and challenge Karen Bass, but I saw no fighters. Guess I’m gonna have to do this myself. Let’s make LA camera ready again! #MayorPratt #PrattForMayor #SpencerPrattForMayor

Adorable watching all the privileged revolutionary LARPers in the West who've spent the last few years screaming about honoring the "lived experience" of the marginalized, now suddenly ignoring the actual lived experience of Venezuelans celebrating the downfall of their dictator and Iranians risking their lives to end murderous repression.

Porcelain veneers

@theseoguy_ How’s the homepage to the website I paid you to build?! Last time I checked it was completely empty

Here is how to structure your website if you want to rank for local SEO terms. Most business owners have a homepage, an about page, a services page, and a contact page. That is it. Then they wonder why they are invisible in Google. Your homepage is the most powerful page on your site. It should be optimized for your primary keyword plus your main city. If you are an HVAC company in Phoenix, your homepage H1 should be something like "Phoenix's Most Trusted AC Repair Company". Your meta title should have "AC Repair Phoenix" front loaded. Your URL is just your domain so that is already handled. Write at least 500 words of copy on the homepage that naturally includes your keyword and location multiple times. Put your address in the footer. Embed your Google Business Profile map. Link to your main service pages and location pages from the homepage. Next you need service pages. One page for each major service you offer. AC repair gets its own page. AC installation gets its own page. Heating repair gets its own page. Each page should have the service plus your main city in the H1, meta title, and URL. Each page should have 500 plus words of unique copy explaining that service. Now here is where most people stop. This is where you need to keep going. You need location pages for every city you want to rank in. If you serve Phoenix, Scottsdale, Tempe, Mesa, and Gilbert, you need a separate page for each one. "AC Repair Scottsdale" gets its own page. "AC Repair Tempe" gets its own page. Do not just swap out the city name and keep everything else the same. Google knows when you are doing that. Each location page should have unique copy that mentions landmarks, neighborhoods, and specifics about that city. Talk about the weather patterns in that area. Mention the types of homes that are common there. Make it actually localized. Now connect everything with internal links. Your homepage links to your service pages. Your service pages link to your location pages. Your location pages link back to related services. Every page should be connected to every other relevant page on your site. Put your NAP in the footer of every page. Name, address, phone number. Same exact format everywhere. Finally, build backlinks. Get listed on local directories. Get links from your Chamber of Commerce. Sponsor a local little league team and get a link from their site. Reach out to local bloggers. The more local links pointing to your site, the more Google trusts that you are a real business in that area. This is the structure. Homepage optimized for main keyword plus main city. Service pages for each service. Location pages for each city. Internal links connecting everything. Backlinks proving you are legitimate. Follow this and you will outrank competitors who have been in business 20 years longer than you.

@BernieSanders Agreed about the fact there is a housing crisis but what does it have to do with billionaires? It seems that there is a more accurate explanation…

One of the perils of rent control: Ghost Apartments 👻 New York City has roughly 50,000 vacant apartments. About a quarter are simply waiting to be rented. The rest are effectively off the market because legal rents do not cover operating costs or required renovations. The unit pictured below is in the East Village, one of the most desirable neighborhoods in NYC. It was previously rented to a long-term rent-controlled tenant. Historically, once that tenant moved out, the owner could renovate the apartment and reset the rent closer to market. That changed in 2019 with the Housing Stability and Tenant Protection Act. Under HSTPA, the rent can no longer be reset to market. The maximum increase allowed here is $347, putting the legal rent at $955 per month. The unit needs roughly $100k in renovations. The math does not work, so the apartment stays vacant. That is wasted housing in one of the most expensive cities in the world. This is a common outcome under rent control. The right solution is to eliminate rent stabilization entirely, let rents rise to meet demand, and allow landlords to reinvest in their buildings. Always remember - rent control does not primarily help the poor... it helps those who have been in their apartments the longest. more: city-journal.org/article/vacant… h/t: @margrev

@theseoguy_ How’s it going with my SEO?!? Haven’t heard from you in a minute. Tried calling and texting multiple times

Most business owners think competition is a bad thing. I think the opposite. If there's heavy competition in your market, that means there's money to be made. The market has proven itself. What you're really competing against isn't the number of competitors. You're competing against how seriously those competitors have taken SEO. I have a client in a metro of 2 million people. There are probably 200 roofers in his metro area. Sounds impossible to rank, right? Wrong. Only 3 of those 200 have more than 250 reviews. Only 5 have websites with a DR above 20. Most of them set up their Google Business Profile in 2018 and haven't touched it since. My client has 230 reviews and a DR of 28. He ranks number 3 and gets 70 calls a month from organic search alone. The path to number 1 has nothing to do with how many competitors exist. It's entirely about how lazy those competitors are with their digital marketing. Stop being afraid of competition and start studying what they're doing wrong. That's where you'll find your opening.

@Brink_Thinker Respect

First place marathon runner takes wrong turn, but his competitor shows him respect ✊

@DisrespectedThe Amazing

Barcelona Spain.

@ecomchigga Epic if true

sat next to a guy on a flight who smelled like old money rolex. tailored suit. reading a physical newspaper like it was 1987. figured he was some finance executive or inherited wealth. we got talking. I mentioned I sell stuff online. he put down his newspaper. "what kind of stuff?" digital products. courses. ebooks. that kind of thing. he smiled weird. "I made $4 million last year selling a PDF about aquariums." I thought he was messing with me. he wasn't. this guy is 61 years old. spent 30 years as an accountant. hated every second of it. retired at 55 with decent savings but nothing crazy. his hobby was aquariums. had been keeping fish tanks since he was 12. "my wife told me to start a blog so I'd stop boring her with fish facts." so he did. wrote about aquarium stuff 3 times a week. water chemistry. tank setups. fish compatibility. for 2 years nobody read it. "I had maybe 50 visitors a month. all probably bots." but he kept going because he had nothing else to do. year 3, one article ranked on google. then another. then another. suddenly he was getting 100K visitors a month. all people searching for aquarium help. "I realized these people would probably pay for a complete guide. so I wrote one." 147 pages. everything about setting up and maintaining an aquarium. priced it at $47. first month: $6K first year: $340K last year: $4.2 million from a PDF about fish tanks. I asked about his marketing strategy. "I don't have one. google sends people to my blog. blog mentions the guide. people buy it. I go play golf." no email sequence? "I have a newsletter. I send fish tips once a week. sometimes I mention the guide at the bottom. that's it." no upsells? "I made a second guide about saltwater tanks specifically. $67. people who bought the first one usually buy the second. that's my whole business." no team? "my wife helps with customer service. we get maybe 10 emails a day. most are just people showing us their tanks." this 61 year old retiree built a bigger business than most "entrepreneurs" I know. no ads. no funnel hacks. no growth strategies. no personal brand. just mass expertise in one weird niche and patience to let it compound. before we landed he gave me advice I didn't ask for: "everyone your age wants to get rich fast. that's why most of you stay broke. I wrote about fish for 2 years before making a dollar. now I make more than I did in 30 years of accounting. speed is overrated. patience pays." the plane landed. he grabbed his newspaper and walked off. probably went home to feed his fish.

@nilelundgren @netflix You’re one of my favorites on the show 💪

Too 10 Tv show and to all a good night @netflix #owningmanhattan

@thegarybrecka Yes

Would you workout in a gym in the airport if they existed??