exchange4media group

Network18 announces executive rejig to usher in next-gen leadership. Announcements made in an internal note by Managing Director Rahul Joshi. Read the full story - exchange4media.com/industry-brief… #SmritiMehra | #SShivakumar | #MitulSangani | #GaneshIyer | #AbhinayChauhan | #PrabhatChatterjee | #ArunThapar | #MallikaNathHanda | #SidharthNewatia | #PankajSoni | #DonZarrar | #SShivakumar | #PranavBakshi | #PuneetSinghvi | #RajeshSharma | #RahulSingh | #BhupenderBhardwaj | #DarshilParekh | #JitamitraMohanty | #SantoshMenon #e4m #Network18 #ExecutiveRejig #NextGenLeadership #leadershipthatdelivers

In the era of AI, our role will become more – not less – important: Cindy Rose, CEO, WPP. In WPP’s Annual report 2025, she has explained that AI will increase the value of agencies as the ecosystem becomes more fragmented, complex and commerce-led. Read the full story - exchange4media.com/industry-brief… @CindyRose #e4m #CindyRose #WPP #CEO #advertising #AI

Ledure Lightings Limited has launched a new TVC featuring brand ambassador Ranbir Kapoor, marking a shift from product-led messaging to emotion-driven storytelling. Built around the insight that lighting is often overlooked despite its impact on spaces, the campaign introduces Kapoor as a quirky “Vibologist” diagnosing how lighting affects mood and ambience. @LEDURELIGHTINGS #LightingDesign #BrandCampaign #RanbirKapoor #HomeInteriors #MarketingIndia

MS Dhoni fronts Zed Black’s new campaign for Pure Camphor and Bhimseni Camphor. Zed Black, the flagship fragrance and devotional products brand from MP-based Mysore Deep Perfumery House (MDPH), has launched a new television commercial featuring MS Dhoni, unveiling its latest campaign ‘Sab Shubh Hoga’ for Zed Black Samarpan Pure Camphor and Bhimseni Camphor. #e4m #ZedBlack #MSDhoni #SabShubhHoga #AdCampaign #FestiveMarketing

Flipkart veteran Sriram Venkataraman exits as Group CFO: Reports The leadership change comes as Flipkart prepares for an IPO reportedly planned for next year. Read the full story - exchange4media.com/people-movemen… #e4m #Flipkart #SriramVenkataraman #CFOExit #IPO #EcommerceIndustry

P̶r̶a̶d̶a̶ ̶B̶a̶g̶ Popcorn Purse Video credits - @cinemarkoficial #DevilWearsPrada #Sequel #Fashion #Hollywood #Cinema #Trending #Viral #e4m

With US-Israel-Iran conflict impacting travel, OTAs rethink advertising strategy. Online travel agencies are shifting marketing spends towards stable corridors with messaging being centred on flexibility, value and clarity. Read the full story: exchange4media.com/advertising-ne… @alokebajpai | #PriyaahSundaraam | #SujeetBehra #e4m #TravelIndustry #OTA #AdStrategy #Geopolitics #MarketingTrends

Cadbury Celebrations tapped into Eid gifting traditions with a campaign that highlights the emotion behind the gesture rather than the format of the gift. The film follows a couple navigating the hesitation around what to carry, ultimately reinforcing that it’s the thought and intent that truly matter. @Ogilvy_India #EidMarketing #CadburyCelebrations #FestiveMarketing #BrandCampaign #AdvertisingIndia

Rise of microdramas: How strong is the plot? Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content. Read the full story: exchange4media.com/marketing-news… #SameerNair | #AzimLalani #e4m #Microdramas #ContentTrends #ShortFormContent #DigitalEntertainment #AdRevenue

What if the hardest stain to remove wasn’t on clothes, but in our ego? Ghadi flipped its core promise into a deeply human insight during Eid. Instead of just talking about cleanliness, it tapped into something far more relatable, the hesitation to say sorry. By turning “mael” into emotional baggage, the brand stretched its narrative beyond product and into behavior. In the film, a simple, everyday moment unfolded where pride held someone back, until reflection led to a heartfelt apology. Conceptualised by ADK Fortune (WPP) and produced by Full Circle Films in 2017, the campaign stood out as a powerful example of insight-led storytelling. #eid #marketing #advertising #creativeads #brandstrategy #e4m

Ranveer Singh’s ‘Dhurandhar 2’ emerges as a full-funnel marketing platform for brands. Films like ‘KGF Chapter 2’, ‘Pushpa’ & ‘Kantara’ have driven similar spikes in cinema advertising demand, and industry observers believe ‘Dhurandhar: The Revenge’ could match or exceed that trajectory. Read the full story: exchange4media.com/marketing-news… @SwissBeauty_IN | @fix_derma | #ShailyMehrotra | @SpykarOfficial | #SanjayVakharia | @AJIOLife | #SachiinGuptaa | @UFOMoviez | @karantaurani | @elaracapital #e4m #RanveerSingh #Dhurandhar2 #CinemaMarketing #BrandIntegration #FilmMarketing #BollywoodBusiness

Rs 2.5 crore AI impersonation suit by Gautam Gambhir puts major platforms under scanner. He has also sought the takedown of all infringing content, along with disclosure of any revenues generated from such material. Read the full story: exchange4media.com/digital-news/r… @GautamGambhir #GautamGambhir #AIImpersonation #Deepfake #TechLaw #DigitalRights #AIRegulation #e4m

Gary Wingrove named KPMG’s Global Chairman and CEO. He will begin his four-year term on 1 October 2026. Read the full story: exchange4media.com/people-movemen… #e4m #GaryWingrove #KPGM #GlobalChairman #CEO

Mobavenue AI Tech appoints Vijay Basantani as Group Chief Financial Officer. He has over two decades of experience across Omnicom Media Group, Dentsu, Mahindra & Mahindra and Infosys Technologies. Read the full story: exchange4media.com/people-movemen… #MobavenueAITech #VijayBasantani #CFO #e4m

HDFC Bank Part-Time Chairman Atanu Chakraborty resigns; Keki Mistry takes interim charge. The appointment takes effect from 19 March. Read the full story: exchange4media.com/people-movemen… @HDFC_Bank #e4m #HDFC #AtanuChakroborty #KekiMistry #19march

Ranveer Singh and Rashmika Mandanna star in Kajaria Ceramics Limited’s new campaign. The has unveiled its latest television commercial under the tagline ‘Log Toh Poochenge Hi’. Read the full story: exchange4media.com/advertising-ne… @KajariaCeramic @RanveerOfficial @iamRashmika #e4m #RanveerSingh #RashmikaMandanna #Kajaria #Logtohpoochengehi

Rohit Saval launches zingabad with anthem by Yo Yo Honey Singh and Neha Tandon joins as the Chief Growth Officer. Read the full story: exchange4media.com/industry-brief… @asliyoyo #e4m #RohitSaval #Zingabad #YoYoHoneySingh #NehaTandon #CGO

BharatPe appoints Himanshu Verma as Head – POS Business He held leadership roles at Pine Labs, Freecharge, Bharti Airtel, Samsung India, Vodafone, among others. Read the full story: exchange4media.com/people-movemen… @bharatpeindia #e4m #BharatPe #HimanshuVerma #POSBusiness

Hyundai Motor Company secures top spot in brand visibility and recall for Men’s T20 World Cup 2026 Thums Up secured second place, followed closely by The Coca-Cola Company. Read the full story: exchange4media.com/marketing-news… #e4m #Hyundai #MensT20worldcup #Thumsup #Cocacola