exchange4media group

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exchange4media group

exchange4media group

@e4mtweets

Get real-time updates and insights from the Advertising, Marketing & Media world. Follow us on social media - https://t.co/R1JGQ6fi8j

Mumbai Katılım Mart 2010
16.8K Takip Edilen39K Takipçiler
exchange4media group
exchange4media group@e4mtweets·
What if a bus stop became more fun than the ad itself? Pringles turned an ordinary bus shelter into a playful brand experience using giant chip-shaped benches inspired by its iconic crisps. Instead of just placing an ad, the brand transformed the entire space into something interactive, photo-worthy, and instantly recognisable. A simple creative twist that made people stop, engage, and remember the brand naturally. @Pringles #marketing #advertising #creativeads #ooh #branding #e4m
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exchange4media group
exchange4media group@e4mtweets·
BFSI marketing is entering a new era where trust matters more than transactions. From moving beyond acquisition metrics to building stronger customer relationships, the conversation is shifting towards confidence, credibility, and long-term value. Now it’s time to celebrate the campaigns, strategies, and innovations driving this change. Nominations for the BFSI Marketing Awards 2026 are now open: e4mevents.com/pitch-finovate… Keyur D., @WebEngage | Noel Mascarenhas, @AadharHousing | Geetanjali Chugh Kothari, @GCLifeCo #PitchFinovate #BFSIMarketing #BrandTrust #e4m
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exchange4media group
exchange4media group@e4mtweets·
Happening tomorrow! e4m Performance Marketing Awards set to celebrate marketing brilliance. The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories. Read the full story- zurl.co/1wp04 Mainak Dhar, McCain Foods | Dr Annurag Batra, BW Businessworld & exchange4media #e4m #e4mPerformanceMarketingAwards #e4mPerformanceMarketingAwards2025 If it’s trending in marketing, it’s here - follow us on Instagram: zurl.co/sBOAw
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exchange4media group
exchange4media group@e4mtweets·
UNICEF’s latest print campaign flips one of today’s biggest workplace fears — AI replacing jobs — into a powerful social commentary on child labour. Built around the line “I want AI to take my job,” the campaign highlights how, for children trapped in labour, automation could actually mean freedom, education, and safety. A sharp example of how social impact advertising can reframe cultural anxieties to spark deeper conversation. #SocialImpact #CreativeCampaigns #Advertising #ChildRights #AI
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exchange4media group
exchange4media group@e4mtweets·
Advertising is being replaced by content: DS Group’s Rajeev Jain on the new FMCG playbook. He is the SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem. Read the full story by Sunidhi Vijay - zurl.co/pkvEe #e4m #ContentMarketing #FMCG #BrandStrategy #DigitalAdvertising #MarketingTrends If it’s trending in marketing, it’s here - follow us on Instagram: zurl.co/KXNGq
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exchange4media group
exchange4media group@e4mtweets·
Why Programmatic Advertising is being rebuilt from the ground up. As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape. Read the full story by Anuja Jain - zurl.co/W0DEd Tejas Rathod, @Mobavenue_ | Akash Sharma, Admerly | Venkat Gavaskar Dontha, @NPDigital #e4m #ContentMarketing #FMCG #BrandStrategy #DigitalAdvertising #MarketingTrends If it’s trending in marketing, it’s here - follow us on Instagram: zurl.co/1RDBz
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exchange4media group
exchange4media group@e4mtweets·
What if farming machines became art pieces? @JohnDeere , the American brand known for manufacturing agricultural and heavy machinery, received an unexpected creative twist through a shadow art project by Japanese artist Kuronishi. Using light, angles, and perspective, the installation transformed tractors and industrial equipment into striking visual storytelling pieces that looked completely different once the shadows appeared. The project became a reminder that even the most functional products can feel creative and intriguing when viewed through a different lens. 📽️ : @kuronushi_ / IG #marketing #advertising #creativeads #artinstallation #branding #e4m If it’s trending in marketing, it’s here - follow us on Instagram : instagram.com/exchange4media…
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exchange4media group
exchange4media group@e4mtweets·
INVNT South Asia fuels global momentum as agency reports record 50% YoY growth. Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock. Read the full story - exchange4media.com/marketing-init… @scullather | #LaveeshPandey | #INVNT | #JamesKinney #e4m #INVNTSouthAsia #ExperientialMarketing #AgencyGrowth #MarketingIndustry #BrandExperience If it’s trending in marketing, it’s here - follow us on Instagram: instagram.com/exchange4media…
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exchange4media group
exchange4media group@e4mtweets·
Icelandair’s latest campaign turns bad photography into the core creative idea — confidently claiming that Iceland is so beautiful, even the worst photographers can’t make it look bad. The campaign reflects how tourism brands are increasingly using humour, self-awareness, and simple cultural insight to create more relatable and memorable destination marketing. @Icelandair #TravelMarketing #BrandCampaigns #Advertising #CreativeMarketing #BrandStorytelling
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