Unilever Digital Commerce

The Unilever Global Digital Commerce team has been removed so there will no longer be posts from this account. Thank you for your support in following us over the years.

The biggest mistake in gathering requirements is asking users what they want. Ask them what problems they face. The solution is your job.

Map of 5G mobile coverage around the world

🤝 @Vidmob has announced a new partnership to integrate @Realeyesit's attention metrics into its creative data platform. Find out more: mobilemarketingmagazine.com/vidmob-realeye… #mobilemarketing #technologynews #ainews

Screaming at employees doesn't make you a tough boss. It makes you an asshole. Great leaders are demanding, not demeaning. They set high expectations and create accountability without abuse. Yelling is unprofessional. Treating people with dignity is not optional—it's required.

Our partnership with @Cambridge_Uni on inclusive design. youtu.be/OwCL2t8PuUU and their visual clarity test we use. clarifi.inclusivedesigntoolkit.com

Why Unilever use the APCA colour contrast test. It's better for screens. Better for dark mode. #Accessibility #A11Y Dr Sam Waller explains why here: cedc.tools/article.html

@gs1 So we "asked the audience" linkedin.com/posts/oliver-b…?

What do you think? Which ecommerce primary image wins? @gs1 primary images vs. new ideas linkedin.com/posts/oliver-b…

Types of primary images in CPG eCommerce. Only one does Brand-Format-Variant-Size on mobile. #ux #InclusiveDesign @gs1 approved #mobileready hero images

Can you read the critical text? What matters to make things legible is very simple...

Making it easy on mobile. #mobilereadyheroimage

Zoom and Declutter so shoppers can "see" quickly and easily what they are actually buying on mobile from thumbnail images. The @gs1 Mobile Ready Hero image.

Being able to work out BRAND-FORMAT-VARIANT-SIZE from the thumbnail image in Search results on ecom retailers = the @gs1 MOBILE READY HERO IMAGE.

Spent two hours with Marc Andreessen, who gave me a masterclass on how to think, learn, read, research, and write. Here's what I learned: 1. Read, read, read... then read some more. 2. Many of your best ideas will emerge in fits of rage or frustration. Channel the fury. Smash the keyboard. Lean into the passion. Torch the page with your energy. 3. Marc doesn't have much of a formal writing process. He thinks and thinks, and when epiphany strikes, he hammers out an outline as fast as possible to get his ideas on paper. Then, he turns it into a full article. 4. Marc's motto for writing and thinking: "Strong views, weakly held." Put yourself out there, but stay on the hunt for dissenting opinions from smart and respectful people. 5. Online writing tolerates and even encourages stylistic idiosyncrasies that traditional publishing would not accommodate. Lean into them. 6. The world is awash in bad content. You need to punch through. Snappy one-liners and genuine conviction are two ways to do that. 7. Marc's been reading online for as long as anybody on the planet, and the biggest thing that's surprised him is how political the Internet's become. Something changed between ~2013-2015. The Internet was once an escape from political debates. Now it's a hotbed of them. 8. Writing software is halfway between writing a novel and building a bridge. 9. Play around with communication tools. Push the limits. Doesn't matter what the rules are. When Marc felt constrained by Twitter's 140-character limit, he started replying to his own tweets and invented the Twitter thread. 10. On the quest for good ideas, surround yourself with "lateral thinkers" who can't help but come up with variant perspectives on everything they see. They won't always be right, but they're always challenge your thinking. 11. Media formats are cyclical. Nietzsche wrote in aphorisms and Twitter is aphorisms-as-a-service. Hip-hop brought back poetry. Montaigne pioneered the essay format and blogs brought them back into vogue. 12. People should write more manifestos. 13. Marc's nomination for the best living American novelist: James Ellroy. 14. GPT has revealed how much writing is pure pablum. Bland, lifeless, uninsightful, unoffensive, and not worth the price of the ink it was printed with. 15. "With GPT, every writer now has a writing partner who can do an infinite amount of grunt work without complaining." 16. "ChatGPT plagiarism is a complete non-issue. If you can't out-write a machine, what are you doing writing?" 17. Marc writes from the heart. He doesn't do much editing and likes to provide reading recommendations instead of directly citing his sources. 18. The person who writes down the plan in an organization has tremendous power. If you want to find the up-and-comers at a tech company, look into who's writing the plan. Though they may not be coming up with all the ideas, you'll know they have the energy, motivation, and skills to organize and communicate ideas in a written form. 19. Marc uses a barbell approach to consume information. He focuses on what's happening right now while also reading a lot of things that were written 10+ years ago. The content is either timely or timeless, with almost nothing in between. I've shared the full conversation below. If you'd rather listen on YouTube, Spotify, or Apple, check out the replies below. If there was an Olympic category for most insights per minute, @pmarca would be a guaranteed medalist.

Zoomed and Cropped GS1 style mobile ready hero images make it simple, fast and easy for Shoppers to see the 4W's what BRAND-FORMAT-VARIANT-SIZE

Where to download the GS1 compliant mobile ready hero image templates #MobileReadyHeroImage ecommerce.inclusivedesigntoolkit.com/download_overv…

Be the biggest fan of the people you care about. Defend them. Keep the hope alive. Make them look good. Catch them when they fall. Be there when they need you. Root for them unconditionally.