Edoardo Stradella

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Edoardo Stradella

Edoardo Stradella

@e_stradella

Product marketing for early-stage SaaS Marketing for Founders 👉 https://t.co/clmNg5h3ez

Marketing stuff → Katılım Eylül 2021
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Edoardo Stradella
Edoardo Stradella@e_stradella·
Btw, I'm collecting guides, templates, and examples to get your first 10 → 100 → 1000 users in a free GitHub repo. Marketing for Founders 👉 github.com/EdoStra/Market…
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Sharath Kuruganty
Sharath Kuruganty@5harath·
Who in my network nailed influencer marketing? I have some questions Appreciate if you can tag them Thank you
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Ayush 🙏
Ayush 🙏@ayushtweetshere·
Life update - I'm joining my friend @baalamurugan as Co-Founder of @VoibeAI Its such fun product to use, and such an exciting space overall.. I think AI is going to fundamentally change the way we interact with technology forever.. and voice is going to play a huge role in it.. We want Voibe to be at the forefront of this Voice + AI revolution that's just starting to take shape.. Ofc this is a highly competitive market right now.. that's challenging, but its also exciting.. it will push us to do our best work.. we have some unique insights here that give us an edge.. it should be fun.. Bit of background about this move - I've known Bala for a few months now (we met on LI 😅) I was supporting him and Voibe from the outside so far (he was part of my community..) I was so impressed by the product, as well as the way it was growing..(1000+ users in just about 3 months) So when Bala asked me if I was open to joining him, it was a no-brainer move for me.. If you work with AI every day... if you manually type out long, extensive prompts.. and if you care about privacy.. then Voibe is the perfect product for you.. We use local, on-device models and process all your voice data on YOUR machine.. Nothing leaves your Mac.. ever.. Works without the internet.. and <300ms latency.. You never have to worry about privacy.. Do check out Voibe and please share your feedback.. PLUS - we have a no-brainer LTD running right now which you shouldn't miss 😁 The product will only get better from here on out.. It really is a steal! Cheers 🙌
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Sergey Nazarov
Sergey Nazarov@sergeynazarovx·
According to @trust_mrr, Screen Charm has crossed $30k in revenue. It’s now been a year since I launched it. Is that a lot for the first year or not? I’m not sure, but at least I know I’m not working for free 😂 Keeping the grind going
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Edoardo Stradella
Edoardo Stradella@e_stradella·
@HsanC_ Reddit still has a lot to figure out with ads. Not really surprised.
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Edoardo Stradella
Edoardo Stradella@e_stradella·
This is a trick to quicky evaluate competitors: - empty footer: just launched - footer like this but content is shallow (comparisons feel AI, no taylored testimonials/case studies): getting some traction - footer like this and everything is spot on: that's a competitor I'd be worried about
Nesters Kovalkovs@nestersk

That's certainly not a $0 MRR footer!

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Edoardo Stradella
Edoardo Stradella@e_stradella·
@dr Wait until you hear about Jason Cohen (a smart bear)
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Dan Rowden
Dan Rowden@dr·
If my products were at +$900K MRR I don’t think I’d be writing a weekly newsletter
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Edoardo Stradella
Edoardo Stradella@e_stradella·
*The best thing ANY engineer can do right now is learn how to become a top 1% SDR. AI models are good at marketing, what they lack is context, your context. SDRs are context gathering machines, listening objections, taking note of egde use cases, buying triggers all day.
GREG ISENBERG@gregisenberg

The best thing ANY engineer/programmer can do right now is learn how to become a top 1% marketer For 20 years, the engineer was the most important person in the room. They had the rarest skill. They could build the thing. Everyone else had to wait for them. Claude Mythos and the models coming after it are ending that era The new scarcity is the person who can look at a human being and understand exactly what they need to hear to take action. What makes someone click buy at 11pm. What makes someone tell a friend. What makes a stranger feel like a product was built specifically for them That is a completely different muscle than writing code or architecting systems Study why TBPN built a brand silicon valley is obsessed with. Learn why the headline is 80 cents of every dollar. Figure out why one subject line gets 40% open rates and the next one gets ignored Most engineers have never trained this muscle. They are world class at clearly defined problems. Marketing is the opposite. Fuzzy. Emotional. Irrational. The engineer who trains it becomes the most dangerous person in any room The CTO/CMO combo is the most valuable human in tech right now and almost nobody has both Computer Science school in 2026 should basically be part technical knowledge/part marketing knowledge I really think that... The best thing any engineer can do right now is learn how to become a top 1% marketer

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Edoardo Stradella
Edoardo Stradella@e_stradella·
@gregisenberg *The best thing ANY engineer can do right now is learn how to become a top 1% SDR. AI models are good at marketing, what they lack is context, your context. SDRs are context gathering machines, listening objections, taking note of egde use cases, buying triggers all day.
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GREG ISENBERG
GREG ISENBERG@gregisenberg·
The best thing ANY engineer/programmer can do right now is learn how to become a top 1% marketer For 20 years, the engineer was the most important person in the room. They had the rarest skill. They could build the thing. Everyone else had to wait for them. Claude Mythos and the models coming after it are ending that era The new scarcity is the person who can look at a human being and understand exactly what they need to hear to take action. What makes someone click buy at 11pm. What makes someone tell a friend. What makes a stranger feel like a product was built specifically for them That is a completely different muscle than writing code or architecting systems Study why TBPN built a brand silicon valley is obsessed with. Learn why the headline is 80 cents of every dollar. Figure out why one subject line gets 40% open rates and the next one gets ignored Most engineers have never trained this muscle. They are world class at clearly defined problems. Marketing is the opposite. Fuzzy. Emotional. Irrational. The engineer who trains it becomes the most dangerous person in any room The CTO/CMO combo is the most valuable human in tech right now and almost nobody has both Computer Science school in 2026 should basically be part technical knowledge/part marketing knowledge I really think that... The best thing any engineer can do right now is learn how to become a top 1% marketer
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Edoardo Stradella
Edoardo Stradella@e_stradella·
@DmytroKrasun He's also in a good niche. The market is split between tools that just send transactional emails and tools that also handle marketing email but they are built for Ecom (with a couple of pricy exceptions). Wishing him all the best!
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Edoardo Stradella
Edoardo Stradella@e_stradella·
Weak positioning is killing your SaaS Okay. Nice. Everybody knows that. Then I ask the founder: How did you get the idea? I was using this competitor and it sucked. There was no way to do X, so I built my own tool. That’s your positioning! Why is it not on your landing page?
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Edoardo Stradella
Edoardo Stradella@e_stradella·
@Shpigford Think they've fixed something with the algo. My feed today is way more on-topic than it has been in the last couple of weeks. Hope they don't f**k it up again...
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Josh Pigford
Josh Pigford@Shpigford·
no idea where all the new followers are coming from over the past 24 hours but...welcome! you'll be incredibly disappointed and/or exhausted from following me!
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Olly
Olly@helloitsolly·
AI makes marketing harder not easier Yes, you can produce marketing and sales content at 10x the speed But so can everyone else
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Andrea Bosoni
Andrea Bosoni@theandreboso·
Sometimes I watch all the things other marketers say they're doing with AI. All these reports and automations. And honestly I think 90% of it is just busy work. Just because you can do something doesn't mean you should.
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Edoardo Stradella
Edoardo Stradella@e_stradella·
@volosatovde 4. Forget about it. Attribution is still a myth. Just take a look at what your analytics says vs self-reported attribution on signup...
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Dmitrii Volosatov
Dmitrii Volosatov@volosatovde·
Imagine you need a dashboard to automatically track how much revenue each marketing channel generates. What would you choose? 1. Build it yourself with vibe coding (and maintain/support it yourself) 2. Pay $29/m for a ready-made app from vibecoding guy. 3. Pay $99/m for a professional solution built by a real dev team
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Edoardo Stradella
Edoardo Stradella@e_stradella·
Yes, but it also sucks losing conversions. For an early-stage projects I usually schedule a landing page revamp every 3 months. Not just A/B tests for the CTA but major things like updating it with copy stolen from reviews, fixes to better match my ICP and a testimonials refresh.
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Sergey Nazarov
Sergey Nazarov@sergeynazarovx·
i see a lot of builders on my timeline tweaking their landing pages, adding new features, working on website performance, adjusting pricing thinking that will help to attract more people on the website. it won’t. these are good things to improve, but not in the beginning. in the early stages of your startup you should focus on finding sustainable channels to attract more visitors to your website consider it as a filter for cutting things off. improving your landing page can potentially increase your conversion rate, but it won‘t make you bank if you have 100 visitors per day. instead, focus on getting 10x more daily visitors. optimizing small things should be done once you already have solid traffic and you can do proper A/B testing
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Edoardo Stradella
Edoardo Stradella@e_stradella·
@pramodk73 If you're starting from 0 even the free plan can give you a few insights on those.
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Pramod
Pramod@pramodk73·
can someone tell me if this is plan from ahrefs provide value? i just want to understand keywords, trends, competitors', etc
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Edoardo Stradella
Edoardo Stradella@e_stradella·
@pmitu Steal copy from reviews, but let's keep this a secret between the two of us.
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Paul Mit
Paul Mit@pmitu·
What’s AI still can’t do well?
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Edoardo Stradella
Edoardo Stradella@e_stradella·
The results are in: 234 points on Hacker News > 592 likes on X > 173 upvotes on Reddit
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shydev
shydev@shydev69·
$100k per year is just 500 users paying $5 per month btw
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