The Dan

@oliverwhudson Meta guide

We’ve put together a playbook of proven Meta strategies that are working right now for 8 and 9 figure DTC brands. Meta advertising has changed more in the last two years than in the five before it. The algorithm is smarter, the competition is heavier, and the old playbook (stack your targeting, run your best creative, scale what works) doesn’t cut it anymore. The brands pulling away from the pack aren't spending more. They're thinking differently. They've shifted from audience-first to persona-first, from volume to variety, from optimising individual ads to building creative systems. They're feeding the algorithm better signals and getting better results in return. This is a comprehensive guide of what those brands are actually doing right now - the strategies, structures, and thinking that are moving the needle on Meta right now. Here’s what you can expect: 1️⃣ Understand how Meta actually works in 2026 - learn how Andromeda's individual-level ad matching has changed the rules of creative strategy, and what it means for how you build, structure, and scale your account. 2️⃣ Build a persona framework that drives real incremental reach - go beyond demographics into the psychological fears, desires, and cognitive biases that tell Meta exactly who to find, and stop wasting spend reaching the same people repeatedly. 3️⃣ Create ads that stop the scroll - discover the creative principles, narrative structures, and emotional frameworks behind the highest-performing Meta ads right now, with real case studies and measurable results. 4️⃣ Scale without starting from scratch - learn the systems, hierarchies, and portfolio thinking that the fastest-growing DTC brands use to keep creative output fresh, efficient, and compounding over time. Get a full-funnel playbook you can apply immediately - from account structure and partnership ads to AI tools, organic strategy, and multi-channel thinking, every chapter is built around what's working right now. Want it? Retweet this post Comment "meta guide" and I'll send it over

* Norse Organics' DTC Empire: March 2026 Dashboard * Frøya Organics, Primal Viking, Norse Organics, Arctic Goddess ^^ If you're looking for a battle-tested playbook on how to scale DTC brands across multiple verticals, look no further than the Norse Organics empire. We built an interactive dashboard walking you through every step they're using now to run this DTC empire running 4 DTC health/wellness brands from a single playbook. Here's what we found: → 43 Facebook pages sharing a single influencer network → 7,956 Meta ads + 184 YouTube ads running right now → 22 landing pages across 4 verticals (skincare, testosterone, acne, weight loss) → 1.3M+ combined monthly visits → Primal Viking grew +805% in traffic since November You'll see the same tried-and-true tactics across all 4 brands: → Listicle-style advertorials disguised as editorial content → FB "persona" pages (Dr. Amy, Nordic Wellness Secrets, etc.) running ads to these advertorials → Quiz funnels that segment visitors before the pitch → And much more It's all ready for to explore & study inside a fully interactive dashboard — filter by brand, platform, landing page, and browse every ad creative with full copy breakdowns. Comment "NORSE" and we'll send you the full breakdown + interactive dashboard. (Must be following to receive DM + RT for priority delivery.)

@funneloftheweek Norse

I'm giving away 8 landing page templates generated by AI 4 advertorials. 4 listicles. Each one took 5 minutes to build inside @ecomwize These are the two page types most brands are missing from their funnel: → Advertorial (the page that makes strangers trust you with storytelling) → Listicle (the page that gives them reasons to buy from you) Most Shopify stores are only running a product page and wondering why ROAS keeps tanking. These 8 templates fix that. Like + Comment "8" and I'll send you all of them (must be following)

@charaf_ecomwize @EcomWize 8

@dasilvashadow Me

Affiliates. If you aren’t using AdRecon you’re not going to make it. It’s not a “spy tool”. It’s a real time, affiliate focused, ad “sniper”… extracting every creative… ripping the lander… Reply “me” & I’ll personally DM you the private sign up.

@ecomclaw Zucc

if you're not using ai to run 90% of your ecom store you're literally falling off 🥀 luckily at @ecomclaw we’re real ones and we are here to save the day we've cooked up every skill u need from doing reddit research, making static ads and listing products to managing ur whole email marketing stack the first 100 early access spots are already gone (rip) but you can still get a discount before we raise our prices RT + comment "ZUCC" and we will send you a discount code

@zack_zrr Framework

I launched a brand new AI store 10 days ago. It just hit $10,142 in a single day with 4.8 ROAS I didn't design a single image myself. Six years ago, a launch like this would've taken me a month and cost $5k just to get started. The old way of doing e-commerce is dying. Spending weeks designing the "perfect" logo. Dealing with flaky freelance designers. Writing dozens of product descriptions by hand. I stopped doing business on hard mode. I tested something with a new jewelry brand. I wanted to see how fast you could go from zero to revenue using only AI and systems. Here's what happened: Day 1: AI identified a profitable gap in the market. Day 2-3: Generated 50+ ready-to-run ads automatically. Day 4-10: Scaled to $10k/day without touching design software once. This isn't about the number itself. It's about what this proves: In 2026, speed beats effort. Systems beat hustle. I'm not grinding 16-hour days anymore. I'm running a machine that works while I spend days on a ski-trip with my friends. Comment "FRAMEWORK" and I'll send over the exact framework. (Follow so I can DM you)

Ecom brands doing $100k/day are already running AI creatives. I’ve broken down our entire AI creative production process we’ve used to generate $1M+ on Meta. It's FREE for the next 48hrs. Just comment 'ai' and I'll send it over 👇

@adamtaylorl Ai

Use AI to fake transformation videos? "Perfect for DTC brands and agencies running UGC-style ads on Meta and TikTok who want to test transformation creatives at scale." wtf are we even doing here y'all? where does it end? Anyways, I have a notion doc with 579 illegal DTC hacks for short-lived DTC brands. Comment ILLEGAL and I will send to you! (must be following)

@HireFireTeam Illegal

your competitors are definitely putting a hit on me after this one. f*ck it. take the sauce. go ball. like + RT + comment “ADS” and i’ll DM you right now.

@bony_ghadiya_ Ads

@maxwellcopy What is the time setting of the popup? Exit intent (or 40-50 sec + based on analytics) or sub 15 seconds pop?

Your pop-up submit rate matters way more than you think. Every percentage point you add is hundreds of extra subscribers flowing into your flows and campaigns every single month. We had a client running a standard Klaviyo pop-up at a 3.47% submit rate. 
So we switched them to Alia. Using the same offer just with a new popup, we took them to 12.3% email submit rate! More than a 3x increase on email capture. And now we're collecting phone numbers at a rate we weren't even close to before. Look at what happened to their list growth after the switch… Went from adding a couple thousand subscribers per month to 10K+ per month. Same traffic, same ad spend, just a better pop-up. You can have the best flows, the best campaigns, the best copy in the world, but if your pop-up is only converting at 3%, you're feeding all of that with a fraction of the list you could have. Fix the top of the funnel and everything downstream gets better. Use @aliapopups

Just wrapped call w/ founder who wanted me to invest in his D2C business. I gave him different advice and a potential solution that's way cheaper (at bottom) Business owns him, not vice versa. 2025A: $17M rev, negative EBIT 2026F: $30M rev, <5% EBIT Key stats: - 21 day production lead times - Terms: 30% deposit, 20% on delivery, rest NET 30 - CM2 70% - High-cost debt (20%+ APR) - 120+ SKUs, no sell-through or per-SKU interest allocation - Factory solid (>30 mo relationship), unbeatable COGS-quality - Shipped from China to the consumer globally Recommendation: - Give factory 10% equity - Switch to consignment + EOD Friday payments for sold goods to remove cashflow constraints - Visit factory quarterly (4×/yr) I also shared how to prep 7 slides for supplier meeting. If post gets traction, I’ll recreate slides here as template. Just comment TRACTION. I need at least 100 lol I think he’ll succeed. He's smart and he is clearly a winner. Website for his category was 10 out of 10.

@RomanEcom Traction

I have a list of 17 live MRR / REBILL store URLs → Some are your favourite online gurus → Some are doing $500k+ a month → Some look like regular stores → Some have 300+ live ads on meta Comment ‘ MRR ‘ + RT this post and I’ll send you the full doc

@MR_MRR4 @JesperHensgens MRR