Bruno | Einstein of Marketing@bruno_nwogu
Our information business is on pace to hit $65k/mo (N100m/mo)
If you have a skill that can help people?
Here’s how you can make an extra $5,000 - $10,000/mo.
There are two things you need to understand about making money on the internet.
Before we dive into that, you need to turn your skill into a digital product that someone can consume in a few hours and save years, money, pain etc than trying to figure it out themselves.
Once you have this, here’s what to do to hit $5k/mo - $10k/mo
Two words
Front end and Backend. (No not the developer/tech terms)
Front end is basically what you promote for anyone to opt in,
Backend is what you offer when someone has already bought.
The idea of a front end offer is to build trust at scale. It’s not really to make a lot of money.
Front end offers are usually cheap, solves a problem fast and gets people a foot in the door.
Backend is more pricey, this is where your profit is.
You’ve demonstrated your core expertise and you’re inviting buyers on the front end to get more, faster, better etc of what they got.
So let’s run some numbers (for the sake of calculation)
Let’s say you have that your product and it’s $30
And you spend $1000 on ads and make back $3000.
So you not only made $2000 on the front end, you now have 100 buyers who have taken a chance on you.
This is your front end offer. In marketing terms your ROAS (Return On Ad Spend) is a 3x ($3000:$1000)
Now most amateurs just try to scale the front end and ignore those who have bought. They spend more on ads etc
The ROAS doesn’t increase, the profit might. So you spend $2000 and make $5000. Profit only $3k
But you are smarter.
Instead you offer something between $500 - $1000 to the 100 customers who already bought.
This backend offer is designed to give them more, faster, better, guaranteed etc.
If only 10 of them buy you now have $5,000 - $10k and remember you only spent $1000.
So your $1,000 has made you $2,000 + ($5,000 or $10k) = $7k - $12k
So in essence you’ve increased your AOV and the LTV.
But this is where it gets interesting.
People who pay, pay attention.
People who pay MORE, pay MORE attention.
And those who pay more attention get better results.
This is a fact.
So not only are you charging more, you’re helping your customers get more results.
And these are THE BEST CUSTOMERS you can ever have.
They are happier, less needy, they leave testimonials and refer people.
But you can only get these type when you’ve given them something small and valuable on the front end.
There’s more to making this system work. This is how we were on track to hit $60k (N100m) last month.
If you already have a digital product that’s making you money on the front end.
Send a dm let’s help you build out the back end.
