Been getting some questions on it, so here’s exactly how I structure my Meta ad account spending $20-$40k/day.
ABO testing campaign:
- Ad sets with 5-10 ads each, $50-$100/day budgets
- Segmented by product or creative style (this doesn’t really matter)
- All new products and creative get tested this way
- Anything that’s profitable gets left on and scaled where it is in addition to being moved to scale campaigns
CBO scaling campaigns:
- One ad set, broad targeting. All winning ads together
- Start at $250/day, then work up
- Regional or all markets together (running both successfully)
CBO bid caps
- This is where most of the volume comes from (70%+)
- Basically duplicates of the scale CBOs, bid cap around 20% higher than avg CPA
- Budgets start at $2k, then straight to $5-$10k once they’re spending well
Static ads aren't dead.
They're just usually done wrong.
Over-designed. Five elements crammed in. Studio shots that look like ads.
Wrote the entire formula every winning static across the accounts I run uses right now.
I could charge $2K for this.
Like + comment "STATIC" and I'll DM you the doc.
@KodyNordquist talked to few reps all these ads was rejected in a way where you cannot appeal due to a bug the only way is to duplicate the ad, so mostly likely all the ads are turned off are rejected and there are not telling you that
@KodyNordquist glad i wasn't the only one | ad that had 40k in spend turned off, and all its variation turned off the only to be have this ad running is reupload it
Meta is having one of the worst bugs I've ever seen.
Currently on day 4 of 200+ ads (100k+ in daily spend) being turned off due to a "known platform-side regression on our ad-review pipeline".
Once an ad is hit with this error it cannot be published, edited, duplicated or copied. There is no way to relaunch that ad unless you create a net new ad manually.
Hearing from more and more agencies / brands owners who are being impacted by this every day.
Meta is working on a solution / work-around but this has to be one of the worst bugs I've seen in a long time.
Opinion: You should always be turning off low performers.
Ads that take up spend should not be left on if they're dragging your account down.
Meta tries to shift spend around on its own but it's not always right about which ads to favor or ignore.
From personal experience, cutting losers helps your campaign. Leaving fatigued or non performing ads on hurts.
Good rule of thumb:
→ If the ad has run for 4 days and the CPA still sucks, turn it off
→ If the ad is the top spender in the ad set and has a slightly higher CPA than the others, leave it on. It's doing top of funnel work for everything else.
Stop hoping bad ads will turn around on their own. They usually don't. Make the call and free up the budget for something that actually has a chance.
Looking for Black male UGC creators (30+) for a men’s supplement brand.
Must be confident on camera, natural delivery, and able to do quick turnarounds (48–72 hrs).
Paid+potential for ongoing work 💰
DM or drop portfolio/email to apply
#UGC#UGCcreator#BlackCreators#Hiring
Most brands run the same research process:
"Let's see what competitors are doing."
That's not research. That's copying homework.
Real research is:
→ Mining 3-star reviews for objections
→ Finding patterns in Reddit threads
→ Extracting language from support tickets
→ Reading cancellation surveys
I built a system that does this in 2 hours instead of 2 weeks.
Like & comment "RESEARCH" and I'll send it to you.
Dropshipping is the stupidest business model.
Let’s compare it to a low ticket funnel in info.
Both are incredibly hard to crack.
Ecom has cash flow issues, complicated logistics, high cogs.
Info infinitely scalable, logistics = api connection😭, high margins.
Lowkey why tf would anyone ever do ecom.
🚨 Hiring: Direct Response Video Editor 🚨
We need someone who can edit:
VSL ads (long-form, story-driven)
UGC-style eCom ads
✅ Must speak basic English
✅ Must have edited eCom ads before
Apply here ➵ form.typeform.com/to/ikkvKTjA#videoeditors#editors