T8 🍀

Why couldn't I look like that? I can do it

@varunoshi sexy, this store is from uk? i watched u build new store

best thing to wakeup to bruu

@shauneng hello @shauneng my old ad account got banned, now i am using new ad account, new bm, but when i launch new ads set, it go straight to active, skip the learning phase, what should i do @@

Evolve bro spent an entire year overthinking every detail trying to scale his Ecom brand Then Chad scaled from 0 to $100k/day in 6 months The answer was the same the whole time: - Run better ads - Build a better team - Coach them like A-players - Execute fast ⠀ Two things he said that stuck: ⠀ 1) Coach your editors like they're A-players. Because they are. Most ecom brands treat editors as a minor part of the creative team. Then wonder why their creatives don't work Execution is where a lot of ads die My editors get paid more than most of your creative strategists. But they're so well trained on creative strategy and copywriting they can ship winning ads on their own. 2) Everything moves faster than you think (in both directions) Some dudes rip a store up fast. But they don't learn any skills, so they lose it just as fast. Building skills takes time. You're going to go through months of seeing zero results before you become an overnight success. Same with homie. 1 year in Evolve, overthinking everything. Then it all clicked. It's the basics that still print. The question is whether you can stay locked in long enough to keep executing without seeing results for months. This ain't a get rich quick scheme. The goal is to get rich for sure. Few.

7 stages of a perfect advertorial: 1. Hook - Big emotional promise that stops the scroll 2. Problem - A pain point that actually resonates 3. Discovery - How they "stumbled upon" the solution 4. Solution - Product intro that feels like an answer, not a sales pitch 5. Proof - Social proof that looks editorial, not staged 6. Call to Action - "Check Availability" not "BUY NOW" 7. Tracking - Pixel + Hotjar installed for conversion data Don't build a funnel. Build a story that looks like journalism.

If you’re in ecom you need to learn to be ok with thugging it out for weeks (even months) before breaking through on a product Idk if it’s what youtube guru’s are teaching now but expecting a new product to rip in the first week is an unrealistic expectation My latest brand took around 2 months until we were hitting profitable scale in the US Two other close friends of mine who are now doing multiple 7 figure months with their brands were both unprofitable for 4-8 weeks None of us jumped product We just doubed down on properly understanding our customer The issue is most people think a few deep research prompts or a few hours of manually scrolling reddit gives them this You’re barely scratching the surface, this is just the tip of the iceberg and the absolute bare minimum that everyone else is doing, so what gives you an edge? You need to avatarmax every day And the highest impact thing you can do which your competitors aren’t is to put a high focus on curating algorithms into your customers Don’t just watch the content, actually understand the organic content they consume on the deepest level - What’s getting views - Whats getting shares - What’s promoting high engagement in comment section - Which comments are getting high likes/replies Do this everyday and you’ll be fed the highest quality content in your vertical & will very quickly start to identify breakthrough patterns The dots start to connect & you’ll realize how fucking robotic your ads sound. Just a complete disconnect to the avatar through a complete lack of understanding on what they resonate with. All it takes is one line in your script that causes a huge disconnect to kill your ad Now imagine you’re doing this across all your concepts? You’re cooked If you’re reading this & you’re slightly unprofitable or around breakeven, then this is your wake up call Don’t kill your product, it’s not the issue It’s your execution & lack of understanding

Day 124 - NEVER lower your ad spend when your ROAS goes down 😡 ROAS: 0.91 Revenue: $1,138 Ad spend: $1,250 Loss: ~$400 😨 Today has been extremely slow.. Now, what should you be doing on slow days? This is something a lot of people struggle with including me. - New ads - New Landing pages - CVR optimisation - Deep research on competitors Just do it. Now I want to talk about why you SHOULDN’T Lower your budgets on unprofitable days. I want to talk about the 3 levels of how most people approach a bad ROAS day Level 1 (The least effective approach): which is simply lowering the budget when ROAS drops. This essentially results in Facebook losing the momentum on the learning phase AND for you, it means that you have no clue on why your performance is bad. Most people see low ROAS and they simply just lower the budget.. But okay sure now you’re profitable again at a lower budget, but how will you know what was the root cause of the bottle neck at high scale? Simply just lowering the budget and hoping to get sales and be profitable isn’t going to cut it. Level 2 (Finding the root cause): Instead of lowering your budgets, you’re better off finding WHY you aren’t achieving your KPIs, there are many factors to this, e.g: - Bad CTR - Increase in Cpc - Low CVR % - Lower Revenue per visit - Landing page loading speeds These bottle necks are bound to happen when you scale. When you go from $100 to $1000 days, something is going to break. If you identify what exactly it is and isolate the issue and fix it, your ROAS will look happy too. Knowing the root cause of bad days means that in the future you know what will break and what won’t, and you’re not just blindly scaling budgets and descaling. Because, that is not getting you to $10k days. Level 3 (Predicting the market): I personally haven’t done this yet because I haven’t gotten to this point, but i’ve heard many media buyers who have done multiple millions in ad spend talk about this: This approach essentially leverages historical data, seasonality, customer behaviour patterns and account insights to predict bottlenecks before they happen. For example, looking back at an ad account, and you know that “Mondays” are slow days, backed by countless Mondays in a row that are bad but other days are good, then you know that Mondays are bad. So what can you do? Scale down budgets on Sunday so that your losses can be mitigated on Monday and scale back up on tuesday knowing that it will do well 😎 Key takeaway: Instead of scaling your budgets like a roller coaster, and never knowing why your system doesn’t work, find the root cause. Thank you to all 465 of you who decided to follow me 👊 If you read this far, your brain isn’t fried and you’re a perfect fit for a discord server I made to hopefully run up some free group calls to meet some new people and share what i’ve learnt 🤝 I’ve been trying to reply to all my DMs but unfortunately there’s just been too many. (I’m still replying i’ll get to you 🙂) Peace. ✌️

The @AliaPopups Scratch Off popup for Portland Leather Goods is crushing 🫡

@Camicees 🤣

If your "creative team" isn't making ads like this, are they even creative?

"We recreated winning competitor ads with 'our own messaging' but it flopped wtf bro." Guy in Evolve did the exact same thing for months. Stalking Atria/Foreplay. Rebuilding every winning ad he found. Nothing worked. So he stopped looking where everyone else was looking. Went from $4k/day to $20k/day in FOUR days. Here's what he did differently:

A new brand we started in June just crossed 100,000 orders today Subscription based, no funding, no debt, profitable and hitting 7 figures per month So how did we do it? I hear all the time you need a lot of money to start a subscription based brand. "prepare to be unprofitable for months until repeat revenue compounds" At my core, I'm a retard and I like it when things are super simple I haven't done any financial projections, borrowed money to fund growth or anything like that. I literally started this with a purchase order of 250pcs and a $100 per day ad budget Here is the retard proof formula to starting a subscription focused brand if you don't want to float losses, borrow money, take on investment or spend hours in google sheets making projections and financial models etc Pre-requisites: - Fulfil form China in the beginning. Non negotiable IMO if you want to follow the same playbook. Will keep your costs minimal and with super fast lead times it lets you be very reactive to performance and scaling budgets etc without having to place large PO's or make projections with no data - Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate. In the beginning getting more conversions, more data, more traffic etc is far more valuable as you have limited budget. This will allow you to test offers, creatives etc faster as you'll be able to raise ad budgets faster Ok lets go At the start test offers to find something that lets you be first order profitable. For us this took around 1 week at a $100 a day budget Then we started scaling making sure to maintain healthy margins We scaled to around $1k per day and then introduced subscriptions. CVR rate lowered but take rate was high and we were still profitable first order Once our first rebills started hitting we then raised budgets and scaled at break even on ads. Profits were driven by the repeat revenue Those first re-bills won't be anything crazy which is why we didn't go below break even on front end as I didn't want to risk getting caught with my pants down. Continue to scale at breakeven and let subs compound. This will add up quick and your margins should be very high going into second month of re-bills (we were averaging 45% net Then once month 3 re-bills hit and we had some decent LTV data and cash in the bank we raised ad budgets and started scaling ads at a loss now knowing what CAC we could afford based on that data and the cash we had i That's it. Nothing complicated, no fancy financial models needed Just stay profitable first order in the beginning When first re-bills start hitting, scale at breakeven. Collect profits from repeat rev Once you have 3 month LTV data scale ads at a loss if your data allows it This allowed us to never be in debt, always have money to fund inventory and scale Worth mentioning we also were able to fund this growth while having 25% hold on PayPal If you think you need to take on debt or raise money, sorry but it's a skill issue I am terrible at maths and probably one of the most financially illiterate people you will ever meet in ecom, which is why I like to break things down to their most simple form If I can do this, anyone can

How to remove Audience Network from your ad account without editing each ad set individually 👇

Below I will teach you how to reverse engineer any 15s video you see You will need to tweak it a bit but I will explain in this thread exactly how to make these if you are ever curious Thread below 👇

Here's a masterclass that literally breaks down how to stand out from your competition in ecom: (save for later)

@chirag_ecom happy birthday!

No better birthday gift than cracking a winning ad. I wanna share something. I was nothingggg 1.5 years ago. I used to dream that if I did 30k in revenue a month, I’d live so comfortably. Life changes so fast, mannnn Put your head down, never give up, and stay delusional….

@varunoshi Congrats bro! u do 1 country per cbo or top 5 in 1 ? And what is your cpc on video ai first day and now! Thank u so much

0-1k/day be hell until u get something going then shit gets a bit easier anyways 100k/mo soon 🫡

@mikefutia UGC

Seedance 2.0 + Claude Code is f*cking insane 🤯 I built a Claude skill that creates UGC ads on demand. One product + one prompt = the AI creator, the script, the scene-by-scene shot list, and the finished video. All inside Claude Code. Perfect for DTC brands and agencies who can't afford to keep paying $500-$1,500 per UGC video and waiting 2 weeks for revisions. This skill eliminates the entire loop: → Tell Claude the product, ad angle, and length → Skill writes the GPT Image 2.0 prompt to generate the AI creator from scratch → Skill writes every scene prompt, dialogue line, and delivery direction → Pipes it into Seedance 2.0 with character + product + voice locked → Speed up + caption in CapCut → Ship the ad in 20 minutes No more paying $11 per video on Arcads. No more 2-week revision cycles. No more PR boxes to creators who ghost you. What you get: → Perfect character consistency across every scene → Voice consistency that holds clip-to-clip → Real product fidelity using your actual product photo as a reference → Multi-scene day-in-life, testimonial, and action-shot formats out of the box Built 100% with a Claude skill + Seedance 2.0. I recorded a full step-by-step tutorial showing the exact workflow so you can build these AI UGC ads yourself. Want the full breakdown? > Like this post > Comment "UGC" And I'll send it over (must be following so I can DM)

@chirag_ecom sexy!

You can do anything You put your mind to 🥂

7 ad account mistakes that keep you stuck at $100/day: 1. Running multiple CBOs for the same product (consolidate to one) 2. Having a "testing campaign" and "scaling campaign" (just use one campaign) 3. Panicking and touching things after 1 bad day (wait 3 days, Facebook self-corrects) 4. Turning off high spenders with bad CPA (let them run, they're doing the heavy lifting) 5. Not setting a hard deck (you decrease all the way back to $10/day and lose testing power) 6. Thinking 50% off is an offer (it's an enhancer, not the foundation) 7. Not aggressively overcoming bottlenecks when scaling plateaus (do the math) If it looks like your last 10 attempts, it is not a new strategy.

Rosabella is using a nice strategy with credits to recover lost sales Doing the same thing - posted about this too a long time ago You can also add it into the post-purchase flow Shit prints!

@StrokmaEcom Yo congrats bro, what is your cpm and cpc first day and right now?

Dropshipping Day 34 Holy Sht. Crazy converting day, metrics were insane, CPMs like halved and got crazy traffic. Feels so good to crack 2k/day. Worked my casual job today and celebrated mothers day early with fam so not much done today. Improved packaging with supplier.