Spencer

You know a big number? I'll tell you one. Three weeks ago, on a Sunday… We were pacing towards 10,000 initial sales in a single day from an ad that had launched three days prior on a Thursday. I've told the story a couple times because it would have been a PR The only guys I know that ran bigger numbers were Jump, hitting Gundry's probiotic. That was like a goal of mine forever I've been in the game a long time and I've thrown some big numbers but this was about to be a big number I've shared the story with a few people and they've all asked, "How did you do it?" And when I think about how we actually did it, there were some nuances about the video. We did this, we did that. There was some secret sauce to be clear but It was one base video, five hooks, three ad accounts Side note: the only reason we didn't hit 10,000 is because we had daily caps on the three ad accounts that I wasn't paying attention to so we were clipped by noon EST But then when they're like, "What's the cheat code? How did you actually do it?" Well some of its luck. Let's not be confused; however luck is not a strategy There are only two ways we got it done I spent more hours practicing the piano than you have You were at the nightclub in your 30s. I was on my computer I've taken more swings at the plate than you have You were at the bar in your 20s. I was at my computer More importantly our client has also spent more time playing the piano and taking swings than you have too If he wants to raise his hand, so be it but I won't call him out. He's a good dude. A good husband. A good father. He has more reps than I do. So does luck play into it? For sure 100%. My biggest day ever was on the heels of my two worst months ever, all things considered. But then I just think back to the guy who bought Bitcoin ten years ago and just made a bunch of money This one guy I know who made more money in Bitcoin than anybody else bought Bitcoin at $5 because he read the white paper on it and thought the technology seemed interesting He was a friend of mine in the college dorms. My point is very simple: take more cuts, take more swings, practice more piano Create your luck

We've got claude plugged into our Meta ads, klaviyo, intelligems, Tether (social media scraper for industry insights), internal customer research docs, internal marketing briefs & copy docs, asana, and slack... The first thing it told me to do was to cut prospecting ad spend and increase budget on our retention campaign because it has a higher ROAS in platform... sooooooo we've got some work to do. It'll be sick one day tho

i have bad news DTC twitter isn’t gonna like this, but i reviewed the data In the last 4 years (extent of my data), not one founder/ceo who has achieved a publicly disclosed 9 figure exit in consumer was a digital marketer by trade / spent most of their time on ads Mostly product (think dermatologist, influencer) or straight business people you’re focused on the wrong thing