Edouard

Starting again from zero here. I had an old account once, a hundred-odd followers, most of them bots from a project that did not make it. No great loss. A blank slate is the right shape for what I want to do next.

@BrettFromDJ Slightly against the grain, but this is the counter to all the "ship ugly, launch early" advice. Some products stand out precisely because someone obsessed over detail nobody asked them to. Taste is a moat, and you can't MVP your way to it. Congrats, the 5,000 makes the point

My Twitter bookmarks app hit 5,000 users. Nice to see after spending an ungodly amount of time obsessing over every detail.

@emonuxui Exactly the distinction. Reach you can buy or game, resonance you can't fake, it only shows up when there's a real point of view underneath. Which is why most of the loud stuff evaporates

@eddaunizeau Reach gets you seen. Resonance gets you remembered.

For the last few years I marketed other people's products. Before that I built one of my own that mostly did not work. I learned more from the failure than any of the wins. Mostly that being loud is the easiest thing to mistake for being heard.

@heyblake If five customers give five reasons, you don't have broken positioning, you have 5 segments. The fix is picking which one of them you actually want to be the answer for

Cheapest positioning audit you'll ever run: Ask 5 customers why they bought. If they all say something different, your positioning is broken. If they all say the same thing and it's not on your homepage, your positioning is buried.

@ItsKieranDrew Reach is the one I'd argue is optional. Plenty of small accounts out-earn big ones because the trust is dense, not wide. A thousand people who believe you beats fifty thousand who scroll past

A writer’s business needs three things: 𝐑𝐞𝐚𝐜𝐡: your ability to generate traffic 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: your ability to earn trust 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: your ability to make money When all three cogs spin together, growth is staggering. You go from linear to exponential. When one runs poorly, the whole system suffers, like driving with a flat tyre. Start with your strengths. Fix the weaknesses. Continue to iterate. Take advantage of automations and systems. One day, you realise that you have built a machine that lets you write all day and get paid for ideas you believe in. Nothing is more beautiful.

@MicroLaunchHQ Thanks. It's up and running, though I'm keeping it to a small first group while I tune it. Want me to put you on the list?

@eddaunizeau The on-brand element sounds dope🔥 Is it live already?

What are you building this week?

@PedroGuiti Depends what you're selling, but for first users Reddit usually wins. People go there with a problem and search intent, where X is better for building an audience over time than for finding ten buyers this week

Hey founders, if you were starting from scratch Is X the right place for indie hackers/ startup founders to find their first users? X or Reddit? Which one is better?

@JanudaX @TTrimoreau 3 I'd start with: - people replying to your competitors - anyone posting the problem out loud this week - the quiet lurkers in the niche communities you're already in None of them are friends, all of them have shown the pain

@eddaunizeau @TTrimoreau How do you find suitable people to dm apart from your friends?

What's the fastest way to get your first 10 paying users?

@nia_thinks building Sole, writes your LinkedIn and X posts in your actual voice instead of the usual AI slop. Always up to connect with fellow builders

I want to connect with more founders builders vibe coders AI enthusiasts UI designers If you’re someone building with AI right now, drop it in the comments and let's connect

@theohandsh Reddit, if you can stand it. Slower and easy to get run off for self-promo, but one genuinely helpful answer in the right subreddit outlasts fifty posts here

what is the most underrated platform to market your app?

@omarvvvr Building got cheap so everyone builds, so attention is the thing in short supply now

Nobody talks about how distribution is becoming harder than building. what changed?

@Guronnimo Taste and judgment. When anyone can build and market anything, the scarce thing is knowing which thing is worth building and what to leave out. AI is great at producing options, useless at having a point of view about them

Genuine question. If AI eventually solves both building and marketing... What's left as the moat?

@Anoyroyc "Learn to say no" quietly powers half the others. Most feature bloat isn't a roadmap failure, it's a string of small yeses nobody wanted to be the one to refuse

The longer you build the more you need to: - Ship daily - Talk to users - Ignore feature requests (mostly) - Learn to say no - Automate the boring stuff - Rest before you're forced to - Build with people smarter than you Anything else you'd add?

@markproduct depends what you're selling

Which platform is the best to grow on today? - X - YouTube - Instagram - LinkedIn

@BratDotAI D I S T R I B U T I O N

If AI can build almost everything for you… what’s your real job as a founder?

@jckwhls @X Je bosse sur Sole, un outil pour écrire sur LinkedIn et X avec sa propre voix plutôt que celle d'un modèle

Les français sont plus la sur @x ? Venez on se connecte ceux qui sont dans : - Les SAAS - Les startups - L'IT - L'ecommerce - L'immobilier Vous bossez sur quoi ?

@kseniam0s True, but "be authentic" is now the most crowded advice on here. Everyone is performing a personality. The uncopyable bit isn't who you are, it's being willing to say the things nobody else will.

The moat used to be technology. Then it was distribution. Now everyone has both in 3 months. The only thing that doesn’t commoditize is who you are. Keep hearing that the team slide is the only one that matters these days.

@NiklausFuller Rule of 3 works for roles you can document. The harder case is the founder: knowledge in one head, pipeline through one set of relationships. You can cross-train an ops person. Judgement doesn't transfer that way.

I run a rule of 3 in my business The goal is to have 3 of everyone So either cross training or intentionally hiring to remove key man risk 2 of each is good but still leads to key man risk and burnout x.com/niklausfuller/…