Ed Perez

Classic: You have a startup, but no users. You're out of cash and motivation after so much work and it makes sense. You've been building a solution nobody wants. The fix: 1. Launch a simple landing page with your idea and a sign-up form. 2. Run a few cheap ads to test interest. 3. If you get 100 sign-ups, schedule calls with them and build based on their real pains. Start with the user’s problem → then build the solution. Not the other way around. If you want to know if the world needs your idea, follow the right order.

@briankeoghesque lol, some battles just aren't worth picking

Prob not the company I want as an enemy

@ArifulIslamCSE You nailed it.

@edperezmax Exactly In SaaS scaling ads without a defined conversion flow just amplifies bad data. Strategy first is what makes tracking funnels, and ads work together.

Conversion flow for a SaaS website. Always, strategy first.

A SaaS founder came to me recently saying: “Our website looks good, but we’re not closing demos.” This is more common than it should be, and it’s usually not a design issue. It’s almost always: - No clear ICP - No single primary CTA - Pages trying to do too many things Fix the strategy first. That’s when demos start to make sense again. What do you see breaking demo conversion most often?

Some founders love to say “our product is complex.” (Most of the time, it’s not.) Complexity in the product is fine, complexity on the homepage kills conversion.

@alikashifmr @framer looking great. Love how you add soft background to give extra deep

Hero section Appear animation in @framer

@agazdecki This is where systems beat motivation. if your startup only works when you’re excited, it’s fragile.

The excitement of launching a startup goes away quickly and the hard parts stay for years. That’s when most people quit and when the best founders keep going.

@DannPetty This is the real shift. Copilots are no longer features, they’re becoming the default.

Nice, Claude Cowork organized my messy desktop while I went to the bathroom.

@dvassallo Love the quote.

RIP Scott Adams. I hope this inspiring quote of his lives forever: “I have poor art skills, mediocre business skills, good but not great writing talent, and an early knowledge of the Internet. And I have a good but not great sense of humor. I’m like one big mediocre soup. None of my skills are world-class, but when my mediocre skills are combined, they become a powerful market force.”

@axeldesigns People talk about how AI will replace so many "tasks," but they never talk about the infinite new opportunities it is bringing to many. Agree with you, AI will benefit those designers who are ready to grow.

Yes, AI is going to replace designers. But only the bad ones who never try to improve their skills. AI can replace cheap, but can't create premium & luxury so raise your standards.

@chusmargallo @figma That's great. I know what you mean. Time flies when you're enjoying the design process.

@edperezmax @figma Thanks a lot Ed! also I have to say I found super relaxing to make this type of illustrations. It's like a zen thing for me 😂

A few of my favourite hardware illustrations made in @figma, Waste of time? Nope. Could be done easier in C4D or Blendr? Yes.

@ahmetkose571 @framer good deal, then.

@edperezmax @framer Thanks! Yep, mainly for SaaS and product teams, but it also works really well for digital agencies.

Started my next @framer template 🔥

@BrettFromDJ Looking good. Is that texture video below the button?

Itching to design an app using liquid metal.

@TheRobertAvram always love designs with one single primary color. So clean :)

More onboarding screens for Dentprice

@markoilico $106k/mo is an insane level of trust. You don’t get there without delivering real business impact.

We have been working with one client for 5+ years. The engagement started at $8K/mo and peaked at $106K/mo. They cycled through 10+ designers before going all-in on us. This is what I noticed previous designers lacked (and what helped us retain): - Listen to their needs and advise on best practises - Always present multiple options - Be reliable (some people need a reminder) - With feedback, we do 3 variations: variation 1 based on feedback, variation 2 based on feedback and our knowledge and variation 3 is for experimentation to see their reaction - Challenge their ideas Those points help a lot in retention, but time is a big factor. It's been a 5-year engagement, only with time can you build something significant.

@_syedsaboor sounds great, Syed. Saving for later :)

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@denisc7v Sure, happy to connect. What are you working on?

@edperezmax do you want to connect?

About to jump into a discovery call with a new founder. What are you building today?

Being a PM for so many years must have given you a solid perspective on what really works. I've reached the same conclusion, not only in business but also in my personal life. Now I think twice before starting anything. The Pareto principle, or 80/20 rule, has helped me free up nearly all my time getting bettern results. It's insame!

@edperezmax I was a web pm for years. My number 1 rule was always : simplify. Calling something agile, scrum, kanban etc. when all it is are post it notes in columns is stupid. Knowing the frameworks is good but ignoring the 90% u dont need to do your job is wise

The best way to automate your digital business: simplify first, automate second.