Elea McDonnell Feit

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Elea McDonnell Feit

Elea McDonnell Feit

@eleafeit

Associate Professor of Marketing @DrexelUniv. Bayesian. Philadelphian. Borough Council for KSQ. Opinions mine.

Philadelphia Katılım Ocak 2010
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Elea McDonnell Feit
Elea McDonnell Feit@eleafeit·
Any PhD student in Marketing can tell you that endogeneity and causal inference are important. But do you know just how many in marketing papers use causal inference methods? @DPapies, Peter Ebbes and I took a closer look.
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Elea McDonnell Feit
Elea McDonnell Feit@eleafeit·
@SEPTA_SOCIAL where is the 7:25 inbound train from Wawa? No train. No announcement. No alert in the app. There are about 100 of us just standing on the platform wondering what to do.
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Dan Goldstein
Dan Goldstein@dggoldst·
🎇 PhD student internships in Computational Social Science at Microsoft Research NYC 🎇 These are 12 week, in person internships with some combo of Dan Goldstein, Jake Hofman, & David Rothschild Early (January - April) start dates somewhat preferred jobs.careers.microsoft.com/global/en/job/…
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Elea McDonnell Feit
Elea McDonnell Feit@eleafeit·
You want to know the effect of some treatment on an outcome and have a time series of outcomes for each subject pre- and post-treatment. Access to treatment is regional and is arguably quasi-random. Compliance is definitely not random. What analysis would you do?
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Drexel University
Drexel University@DrexelUniv·
On September 13, 1826, Anthony J. Drexel was born in Philadelphia. Happy birthday to our university's founder!
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Elea McDonnell Feit
Elea McDonnell Feit@eleafeit·
To set advertising budgets, you really need to know the _marginal_ incremetality. This paper shows how to design an experiment to measure marginal incrementality. Super important!
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Elea McDonnell Feit
Elea McDonnell Feit@eleafeit·
Treatment/control incrementally experiments measure the total incrementally of a campaign. That's great if you are trying to decide whether or not to use a particular channel, but...
Brett Gordon@brett__gordon

How many consumers should a campaign reach or what budget should be set? @CaioWaisman and I present a method for these *intensive margin* ad decisions. 📜"Multi-cell experiments for marginal treatment effect estimation of digital ads", soon at MngSci. arxiv.org/abs/2302.13857

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Brett Gordon
Brett Gordon@brett__gordon·
How many consumers should a campaign reach or what budget should be set? @CaioWaisman and I present a method for these *intensive margin* ad decisions. 📜"Multi-cell experiments for marginal treatment effect estimation of digital ads", soon at MngSci. arxiv.org/abs/2302.13857
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Elea McDonnell Feit
Elea McDonnell Feit@eleafeit·
@DanielPosen @JohnHelveston I’ve been organizing conferences for a few years and can confirm that hotel and convention center costs are going up. Universities can be cheaper but it can be hard for them to handle more that a few hundred.
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Elea McDonnell Feit
Elea McDonnell Feit@eleafeit·
How is it that I can stream TikTok's all day long, but getting a weather radar animation takes for-ev-er?
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