Eric Higgs

What you refuse to master will eventually master you. When you avoid your problems, they grow bigger.  What you’ve been avoiding is the exact thing you should attack head-on. Avoidance slowly drains your energy and confidence.

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@BrettErik @CliftonSellers Tough question. Knowing what I know about you, I'd have to say the Explorer 2.

@CliftonSellers @erichiggs0 you are being summoned

🚨Free Live Masterclass: TOMORROW December 4th at 1:00pm CST The 3 Biggest Mistakes Successful Founders Make When Building a Personal Brand, hosted by Clifton Sellers, a top 3 branding expert in the U.S. Join us for a free live masterclass where Clifton will break down the exact roadmap he’s used to help agency owners, founders, and operators scale to $4M+ using content that builds trust, not just traffic. What you’ll learn: → How to build systems that turn your expertise into authority → Why “just post more” is the worst advice out there → The playbook we’ve used with founders at Calcom, Mighty Networks & more 📅 December 4th at 1:00pm CST Reserve your free seat below: webinar.legacybuilder.co/opt-in-page

Happy thanksgiving everyone! Thankful to be building cool things with cool people. All the best to everyone celebrating with family today

🚨Free Live Masterclass: December 4th at 1:00pm CST The 3 Biggest Mistakes Successful Founders Make When Building a Personal Brand, hosted by Clifton Sellers, a top 3 branding expert in the U.S. Join us for a free live masterclass where Clifton will break down the exact roadmap he’s used to help agency owners, founders, and operators scale to $4M+ using content that builds trust, not just traffic. What you’ll learn: → How to build systems that turn your expertise into authority → Why “just post more” is the worst advice out there → The playbook we’ve used with founders at Calcom, Mighty Networks & more 📅 December 4th at 1:00pm CST Reserve your free seat below: webinar.legacybuilder.co/opt-in-page

How @X For you Page Changed My Life… I was at my job feeling stuck and wanting a new opportunity. I was spending hours applying for jobs and interviewing only to have no luck I put in over 200 applications over the last year and just felt like nothing was going my way

I 99% agree with this take. Can you build a business to $100M without a personal brand? yes. Here is the 1% though: 1. Building a personal brand is the greatest opportunity at building leverage, especially in the B2B space 2. It isn't easy, which makes it even more of a moat than people give it credit for 3. Your personal brand gives you access to people all over the world (without traveling around 300+ days out of the year) I love what @ZssBecker said when he pointed out that you should be famous for actually doing something If you start a personal brand without actually having contributed to society, you should for sure stop and go build something you can tell the world about The world has enough influencers, we need more people doing cool things and talking about it on the timeline

I’m hosting a free live masterclass for agency owners, founders, and businesses who want to scale through content > systems I’ve used to make $4M+ > strategies to make you an authority > no bogus mess about “just go viral” Like this post and I’ll send you the link to join

3 founders chose @legacybuilder this morning Love to see it

I work with @legacybuilder. We post content every day. My business partner and I were just the cover story of a lifestyle magazine that ships to our ICP. Not a coincidence.

I scaled my audience to over 500k and built @legacybuilder to $2M ARR helping founders become the authority in their verticals Here's my case for founder-led content: 1. AI will allow people to create more content, making founder-led content even more of a moat 2. Being able to create content + outreach to your perfect client beats everything else 3. Scaling a company is easier when the founder is talking about it everyday 4. Most founders don't have a content problem, they just have a content creation problem 5. If you think "well it's about the company, not me" you are just wrong If you asked me how I would start in November 2025 it would be: 1. Use X + LI as your foundation platforms (post daily) 2. Funnel to a quiz landing page (add all to weekly newsletter) 3. email sequence to show proof + process 4. When they book a call, start conversation on LinkedIn 5. Take all objections and make video-content for socials 6. Measure metrics, adjust, and scale

Everyone needs a playbook. For music, for business SOP's, for sports, whatever. A guiding set of rules that shows you what to focus on, and what step to take next. We have been quietly building out our DWY services for some time now, and yesterday we had a particularly fun onboarding call with a new client. They have an amazing business. They have an amazing team. And they have been wanting to add social media and newsletter... ...but like many people, they were overwhelmed by all of the conflicting opinions on the timeline. How many posts per day?  What kind of posts? What about outreach? The two most common constraints I see are 1) unclear brand positioning, and 2) fear of judgement. To overcome the 1st constraint, the simplest way is to identify the opposite - start with what you don't want to represent. It gets the process moving, and helps you start piecing together the vague outline of your core messaging. For the 2nd, the best solution is to gain maximum clarity around your WHY. Your purpose will give you the best chance of focusing on the right things, and ignoring the rest. If you want to learn more about our DWY, send me a dm let's chat

@browny707 Here you go! theintelligentmarketer.beehiiv.com

@erichiggs0 Hi @erichiggs0 pls where can I subscribe to your newsletter Intelligent Marketer Newsletter

One key to help with storytelling… every day write down one thing that happened that you could tell a story about. Then practice sharing it with someone and go into every detail.

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2000: I lost my mom to cancer 2001: I found out I was adopted 2002: I started doing drugs 2004: I started playing football 2007: I battled depression 2010: I went to college 2012: I met my future wife 2018: I became a father 2020: I was in $30k credit card debt 2021: I started a Twitter account 2022: I made my first dollar online 2023: I quit my job and went all in 2024: I hit my first $1M year 2025: I will hit my first $2M year, move into our dream home, and continue to pursue a life of meaning The one thought I had the entire time was that the only person who could get me out of this is myself Don't ever give up on yourself These things take time

Getting older does not mean “growing” older. Aging is no guarantee of growth. Years of experience is less important than the type of experience. Someone with 5 years of experience may be no wiser than the person with 1 if they are reliving the same experience 5 years in a row.

Quick tip to drastically increase your chances of sustained success early on: Focus heavily on input goals > result goals Control what you can. Don’t give an ounce of thought to anything else.