Esha Nagar

@adgully @Probasibangali @NepaAB @Guppa_Singh @CupShup @imUditVerma @TrackierHQ @vartika @yellowdotai @BF_FIROS @Ganeshmala3 @bijoyaghosh_ People or lets say Talent is the most important natural resource. Once you cultivate it and bring in purpose to the mix - anything is possible. Humility plays at the centre of it all. #GullyChat #TwitterChat

@adgully @Probasibangali @NepaAB @Guppa_Singh @CupShup @imUditVerma @TrackierHQ @vartika @yellowdotai @BF_FIROS @Ganeshmala3 @bijoyaghosh_ Added gravitas on diversification, cooperation and evidence based decision making. #GullyChat #TwitterChat

@adgully @Probasibangali @NepaAB @Guppa_Singh @CupShup @imUditVerma @TrackierHQ @vartika @yellowdotai @BF_FIROS @Ganeshmala3 @bijoyaghosh_ My personal favourites are - flexible working, automation and initiatives to sweat the assets. It helps in being a constant shaping phase. An outcome based mindset instead of process driven mindset was a winner. #GullyChat #TwitterChat

@adgully @Probasibangali @NepaAB @Guppa_Singh @CupShup @imUditVerma @TrackierHQ @vartika @yellowdotai @BF_FIROS @Ganeshmala3 @bijoyaghosh_ Digital-first approach was a great catalyst.Hyper connectivity and process automation had a strong impact. Human skills like faster decision making and pragmatic thinking also helped India Inc. Entrepreneurship was served. #GullyChat #TwitterChat

@adgully @Probasibangali @NepaAB @Guppa_Singh @CupShup @imUditVerma @TrackierHQ @vartika @yellowdotai @BF_FIROS @Ganeshmala3 @bijoyaghosh_ Communicate a whole lot more, Be Creative together and faster, Breathe Culture in everything. We created our first culture book in Dec 2020 so we all were chasing the same North Star in the virtual world at both individual & company level. #GullyChat #TwitterChat

@adgully @Probasibangali @NepaAB @Guppa_Singh @CupShup @imUditVerma @TrackierHQ @vartika @yellowdotai @BF_FIROS @Ganeshmala3 @bijoyaghosh_ On a professional front, it has been adaptation agility and constant discussions around rethinking how we work and what we value. At a personal level, getting back in sync with nature has helped. By embracing the relationship with the ecosystem.#GullyChat #Twitterchat

Emerging Sustainability Avatars in India – Nepa BrandTouch Sustainability Study dlvr.it/S8d7tb

@adgully @varunduggi @gandhi_shrenik @manishkarma @cinemanabhishek @bijoyaghosh_ As a nation we love stories. And for OTT, cheap data costs + availability of Smartphones means that the hyperdrive spaces will be rural, Non Metros and Regional.Storytelling in the emerging markets is at very nascent stage and the scope is immense. #SCREENXX2021 #GullyChat

@adgully @varunduggi @gandhi_shrenik @manishkarma @cinemanabhishek @bijoyaghosh_ Remarkable advantage to fill vernacular gaps in mainstream content. Its solving for reach (PoV: Business) and adding on an extra format for the craft (PoV : Creator).Urban Regional on OTT is just starting off. #SCREENZZ2021 #GullyChat

@adgully @varunduggi @gandhi_shrenik @manishkarma @cinemanabhishek @bijoyaghosh_ It is a question of convenience access and experiential access. The two formats will continue to coexist as the relevance & need for the consumer differs. As far as pure storytelling is concerned, OTT is a winner with added affordability in the mix. #SCREENXX2021 #GullyChat

@adgully @varunduggi @gandhi_shrenik @manishkarma @cinemanabhishek @bijoyaghosh_ A viewer loves the combination of relatable and personalized content. It leads to strong loyality for the format. Newer Narratives also act as a storytelling medium for sections/cohorts with lesser representation on main screen. #SCREENXX2021 #GullyChat2021

@adgully @varunduggi @gandhi_shrenik @manishkarma @cinemanabhishek @bijoyaghosh_ OTT is consumerizing entertainment across cohorts while building a fresh relevance for the immersive viewer. Disrupting ways of content creation and giving a leverage parity to talent as well. #GullyChat #SCREENXX2021

@ETBrandEquity @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx 1) Just like local Hindi and English content journey, investment on more urbanized but relatable scripts 2) Vernacular serving a strong social purpose for representation 3) Shift from mainstream brand ambassadors to language artists/regional personalities

@eshanagar @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx What trend do you see around investment into vernacular content for OTT platforms in the coming years? @eshanagar

Great thoughts coming in! Are brands able to reach audiences beyond metros? Join the #TwitterChat using #ETiStream! @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx @eshanagar

@ETBrandEquity @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx 1) Using a medium like OTT would mean shifting gears. From aggresive selling to integrated storytelling. As compared to TV, viewer on OTT looks at minimal distractions and experience matters 2) Interactive advertising 3) Right Collaborations

#TwitterChat | Here comes the final question : How do you see brands opting for the OTT platforms for marketing in the near future? Comment using #ETiStream. @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx @eshanagar

@ETBrandEquity @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx @NepaAB In one of our consumer connects for Lucknow, we came across multiple GenZ females who had #MadeInHeaven in their regular binge repertoire,with an average number of Apps subscribed to standing at 3. And also a cord-never. This is the breadth of OTT engagement #consumerinsight

@eshanagar @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx @NepaAB Can you shed more light on this consumer from your research? What kind of storytelling do they like, the time they spend, or even how much annual spending they make on OTT platforms? @eshanagar

#TwitterChat | Join us LIVE! What kind of audiences are brands able to get on #OTT platforms? Tweet Now using #ETiStream! @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx @eshanagar

@arjunkolady @ETBrandEquity @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @pheru8b @_anandgopal @locx Valid and a critical take.

@ETBrandEquity @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @pheru8b @_anandgopal @locx @eshanagar It also provides an opportunity to break away from increasingly cluttered, and expensive social and video platforms, in high SOV, well designed experiences that are more consumer centric. #ETiStream

Some amazing interaction happening! Our second question of the #Tweetchat - #ETiStream: What are the benefits of #advertising on #OTT platforms? Comment Now! @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx @eshanagar

@ETBrandEquity @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx Content that offers unmatched selectivity, hyperlocalized efforts and also couple it with exclusivity in some cases. That can reshape the Advertising experience both for the consumer and media experts.

@ETBrandEquity @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx OTT has led to democratization of cohorts and that gives unprecedented scale to the marketer. Both in terms of reach and resonance. #ETistream

#TwitterChat is LIVE! Here's our first question : How are brands seeing #OTT platforms as an apt medium for #Marketing? Tweet Now using #ETiStream! @InfiniChai @sunil_naryani @umeshlistens @shankybaba @shankariyer23 @arjunkolady @pheru8b @_anandgopal @locx @eshanagar