
Ethan Calloway
3.1K posts

Ethan Calloway
@ethanncalloway
lasagna enjoyer | head of marketing @ https://t.co/QbMrDt8ci4 | helping b2b companies turn Twitter into their hidden gtm weapon








Increasingly, I believe companies may need to be rebuilt from the ground up, where you have a single timeline of all observability + product metrics + file changes laid out in a retrievable system, like Datadog + Posthog + Google Drive + Slack (really unified filesystem of Claude Code chats + Codex chats). This might be the new data foundation for any and all companies to maximize AI. Needs to be rebuilt because keeping track of diffs on existing system basically impossible to produce longitudinal information on decisions and rollbacks, something coding agent storage companies are actively trying to figure out, but this should extend to businesses as a whole. Highly skeptical existing businesses will adopt this though because it means overhauling everything about their instrumentation and business data, but I think businesses built on this foundation probably can execute 100x better and faster








Ads are coming to AI. But not to Claude. Keep thinking.





why did they make ai logos look like butt holes


















