Every Inc.

Thanks to our partners @everybanking! For all of your incorporation, banking, payroll, benefits, accounting, taxes or other back-office administration needs, visit every.io.

Hiring your first salesperson too early = burning cash. Hiring too late = leaving revenue on the table. So when's the right time? We wrote the playbook 👇 every.io/blueprint-post… #StartupSales #FounderTips #Hiring #SmallBusiness #SalesStrategy #StartupGrowth

That's a wrap on #MicroConf US 2026 in Portland! Couldn't make it? Here's everything you missed:

When should you start investing in paid acquisition? It's one of the most common questions early-stage founders ask — and one of the easiest ways to burn through budget if you get the timing wrong. We're sitting down with AgentWeb to talk through the GTM decisions that actually matter: what to test first, how to budget, and how to build an acquisition engine without overspending. 📅 April 21 | 11 AM PT / 2 PM ET | 30 minutes Register here → ordnl.link/oLGgSKC

@joannagough @MicroConf You can also find the team in the main room at the Every table.

@EveryBanking @MicroConf What time are you guys gonna be there. I have a dinner at 6.30pm nearby but can swing by to say hello :) I’m 5 minutes away

@EveryBanking hey! I noticed you liked my post. We are doing a fintech hackathon June 11 in Portland. Would you like to join in?

Thanks to @EveryBanking for sponsoring this episode. Every is the back office platform built for startups, handling incorporation, banking, payroll, bookkeeping, and tax prep in one place. 👉 every.io

Payroll mistakes cost US founders billions in IRS fines every year. Most of them didn't even know they were doing it wrong. Don't let back-office chaos torpedo your startup. 👇 every.io/payroll-hr #Payroll #StartupFounder #SmallBusiness #FounderProblems #Compliance

“We’re aiming to make it easier for people to find a therapist and address the problems clinicians face in running their practice,” Devyn explains. “We hope this will encourage more people to complete grad school and open up their own private practices, and ultimately help fix the shortage of clinicians in the country.” Learn more about Devyn's journey building Ocean Labs in our latest founder blog - every.io/blog-post/devy…

Having been in therapy throughout his life and helped numerous friends and family search for a therapist, Devyn Lowry experienced the complexities of the mental health landscape first-hand. After years of ideating a better approach, he set out to build Ocean Labs.

1 in 4 Americans struggle with a condition that should be treated with therapy But most can't access the care they need. That's why Devyn Lowry is building Ocean Labs, a new approach to mental health care.

@MadeWithOzten @punchlinecopy We loved meeting @punchlinecopy!

The two sides of @punchlinecopy at #microconf PDX. What an epic entrance for a master or ceremonies.

Offering health, dental, vision, and 401k as a 5-person startup used to be complicated. It still is — unless your payroll platform has it built in. Premium benefits are one of the most underrated recruiting tools an early stage founder has. The startups using them know this.

Walked into @MicroConf and got an instant reminder of why we love these communities. Founders from everywhere, building for everyone: → AI agents for the trades → CRM built just for pool cleaners → A reseller marketplace expanding what's possible → Smarter contracting & comms ops This is what "niche" actually looks like. Love it here.

Davin Cho is building Miraei AI to automate deal sourcing and partnership workflows in life sciences. As a founder, he wants to focus on building. Not managing back office ops 😤 That's why Davin partnered with Every as his all-in-one back office solution. Now he has everything he needs to run his company — banking, cards, treasury, payroll, bookkeeping, and taxes — in one place. No juggling tools. No chasing answers. "The fact that Every has all that as a one-stop shop is an incredible pressure release for me." 💡 Read how Davin runs Miraei's back office with Every 👉 ordnl.link/tp4JiCY

Zach Moore didn't set out to disrupt the pet industry. He just wanted dogs to find their people faster — and wondered why nobody had used AI to do it properly. So he built Onawa Pet. The best startups usually start with a founder who's personally annoyed by something that everybody else has accepted as normal. What problem are you too annoyed to ignore?

Once you've figured out a channel that scales well, he explains, you need to figure out how to offload or automate to grow sustainably. "If you're noticing things are going extremely well, find that hire to make sure that as a business you're able to stabilize and continue to grow." 💡

As a founder, when should you start looking for your first marketing or sales hire? @harshmoney123, founder of @AgentWebPro, says he sees founders generating a lot of demand and switching to sales mode to take all the calls. "Demand generation and demand capture become bottlenecks for each other."

Most founders figure out GTM the hard way. Wrong channels. Wasted budget. Campaigns that looked right but didn't work. On April 21, Every's Head of Marketing Lyndi Thompson joins the AgentWeb team for a live 30-minute fireside chat on building a GTM motion that actually scales — without overspending. Register here → every.io/event-posts/th…

Most tools are built to be sold, not to be used. You can tell the difference the moment you need help. "I am very impressed by how quick and helpful the founders are when I have a question." — Every Customer The right infrastructure responds like a co-founder.