adrian

@drcopybymatt Why’d you stop taking?

The first time I took one of the peat things (starts with p, ends with “one”), I felt my metabolism speed up and time slow down. The rest of the day felt like 3 days in one. I cooked meals, worked out, did deep work and still felt energized. I want it to be like this daily…

Annihilate everything that exists!

@benradack Static Ads

I made a creative board of over 100 FB image ad 🔥 Plus every ad is organized by concept Just like & comment "Static Ads" and I'll DM it to you (must be following me to work)

@PhilKiel @ecom_cork

New ad format: Fapper™️ Founder Yapper. Patent Pending.

@chrisorzy Such a great idea

To my knowledge, I was the first guy who had the balls to make the “free freezer” promo a front end offer sold via Meta ads It was one of the things that helped me grow Perennial Pastures by 525% in 8 months… And grow Dirty Dog Farm 2,181% in 18 months Now, every small farm around the country is using my campaign as a front end This has probably accounted for 10,000+ cow sales in the last couple of years from small farms (~$65,000,000) if I had to estimate Still small in the grand scheme of things, compared to the Big 4 But for my clients the results have been meaningful If you have a beef business, I will scale you so fucking fast your head will spin

@FedotOff90 🧢

A 34 year old in LA runs a $5M/year skincare brand alone. No employees. No agency. No contractors except a 3PL and a fulfillment manager who doesn't even work for him. He showed me his Notion doc. 11 AI workflows running his entire business. Claude writes ad copy. Higgsfield builds creatives. Veo handles video. Gethookd.ai surfaces every winning ad in his niche so he never starts from a blank page. Custom GPTs handle CX, refund triage, supplier emails, and weekly inventory forecasts. He works 4 hours a day, takes Fridays off, and clears more profit than most 25-person teams. I asked him what he does with the rest of his time. He said he reads, lifts, and pays attention to whatever new AI tools drop every Sunday. Doesn't give a fuck about anything else. Two years ago this brand would have needed 8 people minimum to run. The leverage curve in ecom just snapped in half and most founders are still hiring like it's 2022.

@Bronceles Your wife is smoking an iqos in the techno room at instant fogas

Budapest you have been penetrated

@nicktheriot_ Flexing 12k in spend bru 😂😂😂

Client's highest spending ad last 2 weeks? A pixar style animated ad we made for them Not only that, but we did the same for 2 other clients Loving these right now 🔥

@nicktheriot_ Fire ur ghostwriter twin

This Mars Men testosterone ad has been running for 212 days straight as their #1 performing ad out of 479 live ads, and it's pure direct-response mastery. Let me break down why this banger printed like crazy: 1. The Hook = Instant Urgency + Chaos "We Made Too Much... Mars Men 😭 PLEASE HELP US EMPTY OUR WAREHOUSE" This is elite-level urgency framing because it frames the entire situation as: - Time-sensitive (we need to move this NOW) - Limited (finite inventory that needs to go) - Opportunity-based (you can benefit from our mistake) Your brain immediately goes: "Wait...I can get a massive deal because they overproduced?" That's powerful psychological positioning because it doesn't feel like a typical "sale", it feels like you stumbled onto a rare opportunity. 2. It Uses The "Inventory Mistake" Angle This is a classic winner in direct response, and even if it's not literally true, it feels believable. It creates the perception of: - A temporary glitch in their system - A rare opportunity that won't repeat - Insider access to a pricing error That creates FOMO instantly because people think "if I don't buy now, I'll miss this mistake-based pricing forever." Robert Collier was a master at this type of price-cut mechanization: creating a believable STORY around why the price is slashed makes it 10x more effective than just shouting "50% OFF!" with no context. 3. The Offer Is DEAD Simple "LIMITED TIME - 50% OFF + FREE GIFTS 🔥" That’s all. The dumber the offer, the better it converts for bottom-of-funnel audiences who already know what they want. 4. Visual = Warehouse Proof (This Is Key) The image shows: - Stacks of black product boxes in an industrial warehouse - Real inventory piled up on pallets - Hand holding the actual product bottle - Industrial shelving in the background This does two critical things: 1. Makes the story believable: You can SEE the surplus, so the "we made too much" claim feels real instead of fabricated 2. Signals scale: This isn't some dropshipping operation, this is a real brand with real inventory and real distribution When you show visual proof of the problem (too much stock), people believe the solution (discounted pricing to clear it). 5. Product-In-Hand Shot = Trust Holding the bottle in a real warehouse creates: ⦁ Tactile reality (feels like something you could touch) ⦁ UGC energy (not polished brand photography) ⦁ Human element (someone's actually there in the warehouse) This lowers resistance because it doesn't look like a corporate ad, it looks like someone showing you a real situation happening right now. 6. The Copy Is Minimal (On Purpose) Look at how simple the ad copy is: ⦁ Problem: Low testosterone, need energy/edge ⦁ Solution: Mars Men supplement ⦁ Mechanism: "Scientifically formulated. Naturally sourced." ⦁ Offer: 50% OFF + FREE gifts ⦁ CTA: Shop now The reason behind this simplicity is it’s hitting an already-aware audience aka, men who already know they want testosterone support and are just waiting for the right offer to pull the trigger. 7. It Hits A High-Pain Male Market 3 things are actually being sold here: 1) Testosterone = ego, masculinity, identity 2) Energy = performance, status, capability 3) "Reclaim their edge" = return to who they used to be You might think this is some sort of health optimization, but it’s not. This is masculinity + status + identity restoration. And that emotional territory ALWAYS converts in the men's supplements space because it taps into deep insecurity about declining performance and vitality. 8. It Combines 3 Of The Strongest Conversion Levers 1) Urgency - "Limited time" + "Empty our warehouse" 2) Discount - 50% OFF (massive price reduction) 3) Bonus - FREE gifts stacked on top Most brands use one lever. This ad uses all three simultaneously, which compounds the psychological pressure to buy NOW instead of later. 9. It's Infinitely Duplicatable The ad shows "58 Duplicated" in the interface. That tells you everything you need to know about scalability. Why can they duplicate it 58 times? It’s because the angle is universal (urgency works everywhere), the offer is timeless (discounts never go out of style), and the problem is evergreen (men will always want testosterone support). This is a scaling ad - from all angles. And when most ads die within 2-4 weeks from creative fatigue. This one ran for 7+ months because it avoids the three things that kill ads: 1. Creative complexity: Simple warehouse shot that doesn't get old 2. Niche appeal: Speaks to a massive market (men 30-60 wanting vitality) 3. Offer dependency: The "warehouse clearance" angle can run indefinitely The combination of universal problem + simple visual + aggressive offer = evergreen performance. Plus, this isn't designed to educate new people or build brand awareness. This is a "strike while the iron is hot" ad for people already in their ecosystem. Which indicates men who: ⦁ Visited their website before ⦁ Watched their content ⦁ Engaged with previous ads ⦁ Know the brand exists It's hitting Stage 4-5 market awareness (Product Aware → Most Aware) where people already know Mars Men, already want testosterone support, and are just waiting for the right deal to buy. That's why it gets massive spend from Facebook's algorithm. It's converting warm traffic at a profitable CPA, so the algo keeps feeding it more budget. However… Just like everything, this type of ad has a ceiling. It crushes hard for months by hitting all the warm retargeting audiences, but eventually performance drops as frequency climbs and you exhaust the pool of people who already know you. That's why you need a mix in your account: - Bottom-of-funnel ads like this to capture immediate sales from warm traffic - Top-of-funnel ads to keep bringing in new cold audiences who've never heard of you Don’t be one of those brands who only run one or the other and wonder why they can't scale. So What You Should Steal From This? If you're selling supplements, especially in the men's health space: 1. Use the "inventory mistake" angle (creates believable urgency) 2. Show visual proof (warehouse, stacks of product, not just bottle shots) 3. Keep the offer dead simple (50% OFF + FREE gifts, no complexity) 4. Tap into identity/status (not just health, but masculinity and edge) 5. Stack 3 conversion levers (urgency + discount + bonus) 6. Product-in-hand shots (feels real instead of feeling like polished corporate) 7. Minimal copy for aware audiences (they know what they want, just give them the deal) 8. Frictionless CTA ("Shop now" instead of "Learn more") If your supplement ads are doing educational content for cold audiences and wondering why CPAs are high, look at this. It removes all thinking and just presents a no-brainer deal to people who already want the solution. So, respectfully, this is a dumb ad…and that's why it works. You don't need to be creative, you need to remove thinking. This ad doesn't win because it's smart. It wins because it makes buying feel like the easiest, fastest decision possible for someone who already wants testosterone support." This ad ran for 212 days and got duplicated 58 times because it understood one thing: when someone's already warm and ready to buy, you don't need to educate them, you just need to give them urgency, a massive discount, and a reason to act today instead of tomorrow.

@richoffseo @FidelCacheFlow Ponte a aprender huapango guey

@FidelCacheFlow Please hermano

Bro stop fw those Uptown Colombian Brazilian Venezuelans ‘baddies’ Let me find you a 2k follower MX Vaquera from Mansfield that cooks cleans that has never boarded a flight or worn designer They love a Paisa larp black guy in a cowboy hat that can dance norteños

@LandsharkRides As the lamb never feels compassion for The Lion

@NotZainAgain @Camicees Many such cases!

@Camicees The fact that each individual CPR is so far from the average of $55 tells me that this is likely low spend

Can confirm, Pixar talking object ads are going to make my clients rich

@pricefoulger I’m gonna build my business by building another business first!

I can't stop thinking about local newsletters. A guy in Annapolis, Maryland started a free email newsletter about local events. No journalism background. He's an engineer. 23,000 subscribers. In a city of 40,000 people. ~$300,000 in revenue last year. From a newsletter about things to do in Annapolis. A 23-year-old in Winnipeg did $60,000 in his first two months of monetizing. @MikeyPesto , a guy in the Catskills did $32,100 last month. The model is stupid simple. Curate local events, restaurant openings, things to do. No politics. No crime. Just fun stuff for families. Send it once a week. Businesses pay to advertise because the open rates are 50-70%. The industry average is <20%. Subscriber acquisition cost? $0.50 to $1.00. Revenue per subscriber? $10-$12 per year. That's a 10-20x return. I don't know where else that ROI exists. Now here's why I'm stoked on this: I'm building a roofing company. Marketing in roofing is brutal. You're bidding against national brands on Google Ads with bottomless budgets. You're posting on social media where you don't own the audience and the algorithm can tank your reach overnight. So I'm going to start a local newsletter for my market. Build the audience. Build the trust. Then Rally Roofing advertises in its own newsletter. For free. To people who actually open the email. My marketing spend doesn't go to zero, it goes NEGATIVE. Other businesses pay me to run ads alongside mine. I wrote the whole breakdown in this week's issue of The Rally. [Link in first reply]

@frankyecom but did this shi actually crank?

Use V5 for TOF educate ads. AI UGC is the most powerful way to tell your brand’s story right now. Educate -> Build trust -> Scale.

@richoffseo Go gettem Mr. Seo

This what it’s like when you having your way

@carrynointerest @seanfrank He sells wallets twin don’t take him too serious

@seanfrank this place is such a bubble I have deeply evaluated the 'ai first crm space' and the closest thing is attio and they still aren't close ask someone at Eli Lilly if they are cancelling their salesforce contract any time soon lmao (they aren't)

monday .com is pre ai notion is feeling more and more pre ai dont be a pre ai saas you will be one shotted by a middle manager asking you to- "do it perfect and dont make mistakes" a trillion in saas market cap about to be chatted to zero

@Nate_Google_ this is a golden hippo brand, and a pretty standard funnel lol

i GUARANTEE you haven't seen a funnel like this... static ad --> Custom Celebrity VSL --> Quiz Funnel --> Standard DTC Product Page here's a complete breakdown of their funnel: 1. clickbait static ad with text that looks like a built in link 2. custom VSL: www3.doggysuperfoods.com/video250509c_s… 3. quiz funnel: www3.doggysuperfoods.com/survey250718a_… 4. standard PDP: www3.doggysuperfoods.com/os250423a_ss_ap they're spending MILLIONS, and they even threw a celebrity in the VSL... what do you think?

@retirementkeys the slow pan is incredible

@cakekicker thanks man, will check it out. sounds sick

@fkcopy Yeah, it's from Cole - Honeycopy. He is one of my favorite modern copywriters.

I come back after some silence, not to talk about business, debt cycles, debt spirals, leverage, labor, hiring, fashion, mythos, film, emotion. Rather, about an old copywriting newsletter I signed up to 5 years ago. I almost never open them. They're a bit pretentious for me. They're long, useless, little life updates. While pretentious, I've always admired the writer. He said he used to write like his life depended on it. As if God had put a well in his heart, and once it opened up, a flood of words would come out. He'd write copy for an advertising enterprise in Germany, and at night he'd write poems. He'd drink a moscow mule and another and write until he fell asleep. At least, he used to. When he was young. Perhaps it is not pretentious. I could be jealous. Envious. He's a writer for his work. He's quite good. I come back to the concept of 'compelled'. You do not need to know if you are a writer, as if you are, you will be compelled to write. A painter, compelled to paint. A merchant, compelled to trade. Those with the gift of the gab, they talk. So on. Our lives become better when we operate under the parameters in which we are forged. At my best, I felt compelled to write. To work. To create. But this fire is elusive. I guess it felt nice to know that others who have been compelled by the unseen hands in creative acts search for the fire. Even in writing this, there's a small part of me that screams to reject the wisdom. To forge myself into the shape I desire. Why was I created this way? I scream. No. I will create myself in my own fashion. My own design. I can tell you, this generally does not work well for you. But here I am again. Cutting out the parts of me and adding in new ones.

@sourfraser either way that script is buns

Who wrote this script. AI or human? 👇 I thought dizziness in the first trimester was just “normal.” Turns out, normal doesn’t mean you have to put up with it. I was literally drinking so much water every day and I still felt like I was going to pass out in Tesco. By 10am I’d be absolutely knackered. Every time I stood up I’d get that horrible lightheaded feeling. And everyone just kept saying “oh that’s pregnancy for you” like I was meant to feel rubbish for nine months straight. Then someone recommended Humantra to me. It’s not just water it’s got all six electrolytes plus vitamins that your body’s absolutely burning through when you’re growing a baby. Honestly, within about three days the dizziness just… stopped. I could actually get through my morning without needing to sit down. I wasn’t crashing by lunchtime. I genuinely felt like me again. Not this exhausted, fragile version of myself just trying to get through each day. It’s got no sugar, it’s all natural, and honestly it’s completely changed my pregnancy. I’m not constantly bracing myself for feeling awful. I’m actually able to enjoy being pregnant now. If you’re expecting and you think feeling terrible is just what pregnancy is I promise you it doesn’t have to be like that. Try Humantra. Your body needs more than just water right now. Give it what it’s actually asking for.