Matt Strafford

If you’re on TikTok Shop, you need to get on this… TikTok shop just launched their built in CRM tool giving sellers ability to run one time plans and automated plans. Essentially emails inside of TikTok messaging: - Remind price drops - Post-purchase - Incomplete checkout - Abandoned baskets - One time messaging to lapsed customers/ repeat customers Only been playing around with it this morning but some pretty cool features on there. Time to run this up…

@nkecom Basically said ‘do X, do Y, work a bit, you’ll have generational wealth in 1-2 years’

@fluxtts what did they say

TikTok HQ in London today for the GMV Max Scaling workshop. Further solidified the reason why I pivoted to TikTok Shop. The plans and the current state of play for the platform are truly amazing and if you aren’t even thinking about the platform rn then you WILL get left behind…

Meta is just headache after headache rn. Fuck meta!! Here is how I generated 32 million views and over 6 figures in revenue within 30 days on TikTok shop (6 weeks after launching)… It all comes down to affiliates. Affiliates are everything on TikTok Shop because content volume wins. It’s a numbers game (to a degree). Every piece of content created with your product tagged is another chance at virality. Think of it like this: if lottery tickets were free, you’d buy as many as possible. That’s exactly how affiliates work. You have to mass-send samples. Get as many creators on board as you can. Optional (but highly recommended): send an affiliate starter pack - content ideas, angles, hooks, offers, what’s already working. In addition to this, create an exclusive discord community where you run monthly gmv challenges etc. Make sure you are encouraging multiple videos from the same creator. If a video does well, save it and send it to other affiliates to replicate the angle (discord makes this 100x easier). Then double down. After a month or so, gather your top 10 affiliates together and put them all on retainers. That’s how the flywheel starts. Momentum builds, results show, and suddenly everyone wants to be involved. This is how our brand produced 1400+ pieces of tagged content in that single month. That doesn’t happen with just the brand posting. Add to the equation gmv max ads and you’ll be hitting 6 figure months in no time...

Time taken to hit £10k on each platform I run on: Shopify: 14 months Etsy: not hit yet (£8k record) Amazon: not hit yet (£7.5k record) TikTok shop: 6 weeks… TTS is being slept on MASSIVELY right now and this window of opportunity we are experiencing is going to be a big fumble for those who don’t act on it.

Most people still feel this way about TikTok Shop. Everyone's on TikTok scrolling... but buying on there is a different question. For a lot of people: TikTok is the discovery channel. Amazon is the tried and tested trusted channel. So what happens in reality is the halo effect: Someone sees your product 3-10 times on TikTok (you + creators + gmv max ads) They don’t buy on TikTok (yet). They open Amazon and search your brand/product. They buy there because it feels safer/faster/ familiar. That’s the ‘spillover’ most brands ignore. If you’re running TikTok hard but you don’t have: - A clean Amazon listing - Solid reviews - Brand registry + protection (so copycats don’t steal the demand) … you’re literally paying to warm buyers for someone else. TikTok prints the attention. Amazon catches the demand. The winners build both.

Shit like this is crazy but gives even more reason to diversify your brand into different channels. The majority of brands I run/am involved with are on at least THREE channels. One runs into problems… yes it’s a hit but not as big of a hit than it would be if that was my ONLY income for the brand. I’ll preach it til the grave. TikTok shop is KEY for brands in 2026. Learn it or get left behind. Simple. (Do hope you get this sorted though)

TikTok Shop is an attention grabbing machine. I have seen a lot of brands not even optimising TikTok shop for profit. They run it at breakeven because they know what happens next. TikTok grabs the attention of the doomscrollers. That attention leaks into Amazon, DTC, retail, and brand demand everywhere else. For them TikTok isn’t the end destination. It’s the top of the funnel for the entire business. I love this approach. Personally, I don’t run my brands like this but I can completely see why a lot of brands do.

@bruce1_lee Cheers Lee

@fluxnavigator so nice bro

UPDATE New brand is cooking. 10 days old. £1k+ days already hit. A lot of planning went into this brand and we implemented a blitz method to give it the best start possible. Looking forward to really scaling this brand and we’ll be at those £10k days before we know it.

Launched a new brand on tiktok shop last week. Already at £500+/day. New product, new niche. Same principles applied as all the other brands I run. Time to scale…

@nkecom Cold

Remember kids, dropshipping is dead.

Will never stop talking about GMV Max ads as they are cleverer than most people realise. If you give TikTok multiple strong videos, it doesn’t just pick a winner - it builds a funnel. One video naturally warms the audience (high CTR, high engagement). The others do the converting (lower CTR, higher CTOR). That’s why volume matters. When one gets picked up, it often pulls the rest with it. TikTok is constantly testing cold audiences in the background, then feeding spend into what already proves it can convert. Set budget. Let the system work.

@jordantwestecom This deffo going to be the 2026 way to slide in, I like it

Not true 😆🤷‍♂️

This should NOT be an unpopular opinion… Meta ads are for beginners. Fuck meta. Social commerce is the future and TikTok shop is at the heart of it. No volatility. No random spending spikes. No silly updates. Pick your ROI. Pick your budget. Feed the system with content. And let the printing happen.

Affiliates are everything on TikTok Shop but not when you first launch… When we launched this brand in early October, it was just us doing the hard graft. Posting 7–12 videos a day, every day, across the brand account and a nominated marketing account. The reality of it is simple: affiliates don’t want to promote a product with no sales, no social proof, no nothing, no matter how much wow factor it has. Early on, you are the proof from what you post. You have to post consistently, test angles, learn what sticks, and build momentum yourself. Over time, views start to come in, sales follow, and you feel a real shift. Affiliates begin reaching out organically (and yes, you should still be mass outreaching to affiliates from day one). Eventually, the power flips completely. Affiliates request samples constantly and you no longer need to post yourself. Our last post was 11th November, everything after that came from affiliates. Once that momentum is there, you layer in GMV Max ads to amplify what’s already working, not to create demand from scratch. That’s how this brand did £220k+ on TikTok Shop alone (+ another £200k on Amazon for that same period)

Affiliates are everything with TikTok Shop. When a product starts popping, they just come to you. Even had a Love Islander request a free sample while doing her Christmas shopping. Zero chance she was going to post a video with the product, but I accepted the request anyway. The game is the game, fair play.

@jackinECOM This is quality!!

some lessons learned after semi successful q4 - negotiate solid payment terms on stock - be on as many channels as possible - lock down top creators on brand exclusive retainers - ABO Testing, CBO Scale - all you need - have backups of everything (banks, ad accounts, payment processors, VA's) - Forecast stock & order raw materials to reduce lead times - Go heavier on offer statics (ultime capture period, take advantage especially if you have competitors) - Test offers in October - Increase prices & charge more for shipping in December Defo could've done double this if we had more stock and more balls to scale This year we are aiming for £10m Good luck in 2026 everyone!

@cancer_editor Thank you!

@fluxnavigator impressive, congrats!

TikTok Shop is still ridiculously early. In our second full month running this brand on TikTok Shop we hit 6 figures, at a 6x ROAS and ~35% margin. I didn’t post a single video myself. No personal brand. No ‘influencer grind’. Just affiliates, GMV Max and a product people actually want. Most people are still debating whether it’s ‘right for them’ or saying they’ve ‘not heard many people doing it’. By the time most people make the leap (and they will - every man and his dog will be on there soon), the margins, ROAS and opportunity won’t look anything like they do now. STOP SLEEPING ON TTS…