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Ferdnand Muganda
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Ferdnand Muganda
@fmuganda20
♟️ Marketing, Biz Dev., & Chess 🀄 'Stay on the Saddle'
Kenya Katılım Temmuz 2014
2K Takip Edilen2.9K Takipçiler
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23 lessons from David Ogilvy:
1. Search all the parks in all your cities; you'll find no statues of committees.
2. The best ideas come as jokes. Make your thinking as funny as possible.
3. You are advertising to a moving parade, not a standing army.
4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.
5. Remember you are a human being writing to another human being. Neither of you is an institution
6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.
7. Avoiding excess in all things is a recipe for dullness and mediocrity.
8. A good advertisement is one which sells the product without drawing attention to itself.
9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers
10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant
11. People who think well, write well
12. The most important word in the vocabulary of advertising is 'test'.
13. On average, five times as many people read the headline as read the body copy.
14. When you have written your headline, you have spent eighty cents out of your dollar.
15. Tell the truth, but make the truth fascinating
16. Advertising is only evil when it advertises evil things.
17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
18. Raise your sights. Blaze new trails. Compete with the immortals.
19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.
20. If you're trying to persuade people to buy something, use the language in which they think.
21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom
22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.
23. At the start of your career in advertising, what you learn is more important than what you earn.

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@ContagiousFunn 1917 - when behind the scenes footage is nearly as spectacular as what we see on screen.
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Let me save you 1 hour of your time.
Here are the notes.:
Focus on Core Problems
-Don’t try to solve everything
-Choose the problem where your skills make the biggest impact
-Become obsessed with solving it better than anyone else
Optimize for User Value
-Stop chasing benchmarks that don’t matter
-Measure success by how much value you deliver to users
Embrace Open Source Wisely
-Share your work, but protect your core technology
-Balance transparency with control
Invest in Efficiency
-Build for low latency and high scalability from day one
-Use models that balance performance and cost
Create a Flywheel Effect
-Don’t wait for the perfect solution
-Launch, learn, and improve fast
-Use user feedback to guide your evolution
Understand Your North Star
-Know your core mission
-Be relentless about focusing on what really matters
Stay Adaptive
-The field will change
-stay curious
-Don’t be afraid to experiment and pivot
Surround Yourself with Excellence
-Hire people smarter than you
-Build a team that’s as obsessed as you are
-Create a culture of curiosity and execution
Never Underestimate the Power of Feedback
-Constantly engage with users
-Build a feedback loop that never stops
Think Long-Term, But Act Fast
-Build for the next decade, not the next quarter
-Always be ready to scale your solutions
Follow me for more summaries and insights.
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#10.
At 20, I had no clue who I was.
I was chasing approval. Performing.
But something inside whispered: this isn’t it.
That whisper?
It never stopped.

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