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Here's how we think about spending $300k/day on Meta (varies per account): 1. Bigger focus on Personas by landing page. A HUGE unlock at this level of spend is the rapid speed of launching new landers whenever you find winning personas. If we can spend $20k profitably behind a specific audience segment - that segment becomes a big focus for both creative and media buying. You start allocating more creative resources there. While that's happening, build a dedicated landing page just for that audience type so you can send that traffic directly to it. Meta rewards a great customer journey from Ad → Checkout. A dedicated lander for a specific problem only makes that journey better. Goal is to have 60% of your traffic going towards your main evergreen lander, the rest of the % should go towards new destinations. 2. Testing attribution windows becomes an even bigger topic. If the majority of your spend is on one attribution window, you'll start seeing incremental reach decline, regardless of how diverse your creative and landers are. Could be two things: → Lack of TOF from other channels → OR you've been on a single attribution window too long If you're on 7dc, Meta only finds people who click AND convert in that window. Opening to 7dc/1dv expands that audience further. At this scale you won't have hard ROAS targets - you'll have % new visitor targets as guard rails instead. At this spend you need to understand how different attribution windows + creative types work with each other. 3. Running holdouts by campaign becomes critical. You need to understand which structures and bidding types are actually incremental. You can't just spray and pray at $300k/day. We test a lot of new bidding types and structures so we need to understand which one makes sense for the business NOW not in 3 months from now. Know the purpose of every campaign live. I've seen some accounts running 30 campaigns at this spend level. While it might not all be beneficial it's important to have different campaign types to have different objectives in the account. Some campaigns will naturally have a higher Incremental reach than others. We try to have 10% of the account spending on Reach or another objective to make Meta do more TOF. 4. Partnership ads. Having a dedicated workflow to onboard new creators consistently freshens up the account - diverse creative + diverse voices impacts performance on the 2nd and 3rd ad a customer sees from your brand. Build a workflow. Educate your creators. Help them make better content. What we've found is giving creators bullet points over a script works really well, we want to hear new ways and visuals to explore our products rather than the same rinse and repeat based on a hypothesis we set. 5. Create Initiatives Each month is focused around creating specific initiatives outside of the ad account to impact our ad account performance. This can include: → New offers based on season → New product lines → Collabs with micro influencers → Offline events (in person events) → More product seeding to different audience segments Build initiatives that line up with your marketing calendar in order to create more impactful moments in your business. This eventually spreads to more TOF which helps you spend more at an efficiency that makes sense.

yes its a big difference in the architecture. in this case Meta hosts the MCP server, your AI agent talks to Meta's server, which then talks to the Marketing API on your behalf. Meta can enforce rate limits, queuing, and throttling at the MCP layer before requests ever hit the API.

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Can someone tell me why supplements are having a moment *now* and not say 5 years ago? Supplements have always been trendy ever since I was born. Yes there's definitely a wave now but supplements have always been *huge*. LTV:CAC math was the same 5 years ago. Why now? What changed?