F. Fernández-Beltrán
3.9K posts

F. Fernández-Beltrán
@franferbel
Business Communication PhD. Comm & Strategy consultant. I love smart chats, trail running and good books. Life is a learning journey and a fight vs forgetting.
Benicasim, España Katılım Mayıs 2009
4.6K Takip Edilen1.7K Takipçiler

I built 131 Claude skills for outbound, content, LinkedIn, SEO, and growth into one plugin.
131 skills. 11 domains. One /bootstrap command.
Our clients kept hearing the same thing from prospects: *"Your outreach actually sounds like you."*
That doesn't come from better prompts. It comes from a system that reads your brand, voice, and ICP automatically.
▶️ The foundation (built once)
→ /bootstrap - onboards Claude to your brand, voice, and ICP. Every skill reads that context automatically.
→ ICP document - loaded once, referenced by every skill without manual pulling.
→ Brand and voice layer - installed at setup. Every output reflects your positioning, not a template.
Most teams skip this and go straight to prompting. Then wonder why everything sounds the same.
▶️ The skill layer
→ Outbound and email for personalised sequencing at scale
→ LinkedIn, Twitter, YouTube for social across every format
→ Content and copywriting that reflects your documented voice
→ Analytics and research for signal detection and account intelligence
→ Strategy and positioning for ICP, messaging, and competitive work
47 growth and product skills alone.
▶️ The execution layer
→ Plain-language task detection - skills activate automatically
→ Cross-referencing - a cold email pulls from brand, voice, and ICP simultaneously
→ Output grading - if it reads generic, one fix: make it specific enough it can't describe any other company
Compatible with Claude Code, Claude Cowork, and any Agent Skills spec agent.
▶️ Repurpose
→ One validated outbound skill = one framework cross-referenced into content, SEO, positioning, and paid. No rebuilding.
→ Repurposing is not copy-pasting. It's cross-referencing.
▶️ Maintain
→ /bootstrap refresh updates every skill automatically
→ Monthly voice refresh. Quarterly domain audit.
The system gets smarter the longer it runs.
▶️ Delivery
→ Claude Code or Claude Cowork. 4 installation methods in the setup guide.
Bootstrap → detect → activate → cross-reference → draft → grade → repurpose → refresh
Your skill library is your GTM brain.
Reply "CLAUDE" and I'll send you the full breakdown 👇

English

Yesterday, I released a 53-page Claude prompt guide.
It reveals how busy professionals are quietly adding $10,000+/month publishing AI eBooks.
1,200 people requested it.
But I couldn’t reply to everyone, so I’m opening access again.
Inside: the exact AI prompts needed to build a $100K/year AI eBook publishing business.
Like + comment 'Guide' and I’ll share it for FREE.
Follow me to receive the DM.
⏳ Available for the next 48 hours only.

English
F. Fernández-Beltrán retweetledi

Learn AI for free directly from top companies.
1 - Anthropic:
anthropic.skilljar.com
2 - Google:
grow.google/ai
3 - Meta:
ai.meta.com/resources/
4 - NVIDIA:
developer.nvidia.com/cuda
5 - Microsoft:
learn.microsoft.com/en-us/training/
6 - OpenAI:
academy.openai.com
7 - IBM:
skillsbuild.org
8 - AWS:
skillbuilder.aws
9 - DeepLearning.AI:
deeplearning.ai
10 - Hugging Face:
huggingface.co/learn
👇Comment "Learning" if you find this helpful.
Repost so others can take help.
Must bookmark for future reference.

Shruti Codes@Shruti_0810
English
F. Fernández-Beltrán retweetledi

Hoy, 23 de abril, Día de la Lengua Española, compartimos con usted la presentación de Alianza por el Español, que nace con el cometido de proteger y defender el valor del español, nuestra lengua común y global. #AlianzaPorElEspañol
Español
F. Fernández-Beltrán retweetledi

Hey @SlackHQ — it’s been 3 days waiting for a response from your Help Center. For a platform that sells efficiency and seamless communication, this feels… ironic.
Is this really the standard for customer support? 🤔
English

@mariajpico @UJIuniversitat Gràcies a tu pel teu magisteri!
Català

Molt especial tornar a la @UJIuniversitat, encara que haja estat virtualment. Molt agraïda al professor @franferbel per convidar-me a parlar dels reptes del #Periodisme i la #Sostenibilitat al #ParadigmaDigital
I gràcies al Servei d'Informàtica pel suport.
mastercomunicacion.uji.es

Català
F. Fernández-Beltrán retweetledi

Amazing Up abre delegación en Panamá para expandir sus soluciones tecnológicas por América Central y el Caribe
valenciaplaza.com/valenciaplaza/…
Español
F. Fernández-Beltrán retweetledi

Anyone think this is reasonable?
Mushtaq Bilal, PhD@MushtaqBilalPhD
How much CEOs of academic publishing companies make versus how much academic researcher make:
English

@WhatsApp team,
I'm unable to connect to the Account Center. My number has been flagged for spam, but I assure you that this is a mistake. I can no longer access my WhatsApp account, and I need to recover it as soon as possible. Please let me speak with someone who can help me resolve this issue. Thanks
English
F. Fernández-Beltrán retweetledi

¡En @fitur_madrid con @ithotelero! Ven y conoce a nuestro asistente virtual (AVA) y el mapa interactivo.
“¿Qué podemos visitar?” “Estoy por aquí X días, ¿qué puedo visitar?”
Los turistas resuelven dudas con AVA 🙋🏽♀️ y trazan una ruta con el mapa 🗺️. ¡Te esperamos! #turistech

Español

La comunicación de la ciencia en la era de l@ s influencers - goo.gl/scholar/BNEPHZ #ScholarAlerts
Castellón de la Plana, Spain 🇪🇸 Català
F. Fernández-Beltrán retweetledi

🛜 .@SpotifySpain nos hace un regalo para acabar este 2024 que queremos compartir:📶Las estadísticas de nuestro podcast libros para comprender. ¡Y son así de buenas! 🧵👇
🔝Hemos aumentado el número de seguidores un 360%. ☺️¡A esto le llamamos empezar con buen pie!

Español
F. Fernández-Beltrán retweetledi

🎮 🇪🇸 "El relevante papel del periodismo de videojuegos en España". Una #reseña de #RMC sobre "El periodismo de videojuegos en España. Ecosistema mediático y tendencias de una especialización cultural".
By Joseba Boanut-Iriarte
▶️ doi.org/10.14198/MEDCO…

Español




