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Sappy Seals

Me doing whatever at 4am when i need to be up for work at 7am

@pixled_eth Arf 🤝

@fujiclap Arf

SAPPY SEALS

@NFL_DovKleiman lmao

Puka Nacua has had a HORRENDOUS year: • Gets wasted after the Super Bowl and makes fun of Sam Darnold • Lies about going on a skydiving date with Sydney Sweeney • Goes on live stream with Adin Ross and agrees to do an ANTISEMETIC touchdown dance • His brother was arrested for stealing an NBA player's car • Says Myles Garrett is the NFL’s equivalent of Giannis Antetokounmpo • Goes on live stream and criticizes NFL refs saying they make calls just to tell their friends they were on TV • Loses a game against the Seahawks and immediately tweets about how bad the refs were • Goes on live stream and says that the Chiefs missed the playoffs because of the Taylor Swift curse The most hated player in the NFL...🤦‍♂️

“Any plans after work?” Me:

Pretty good tune if we’re being honest

My DoorDash driver trying to bring me my cheesy 5-layer burrito next week:

@AA_MasterLegend fs a questionable throw by Caleb, but I bet that makes him a better player now. Either way tho hell of a season they’ll be back 🥹

@fujiclap Fr, I just thought the plan was to run it all during OT smh

I'm sick to my stomach right now

how i greet my dog when i get home

“At 25 I was good, at 35 I was great, at 45 I was a master of the sport” -@TomBrady talking about developing the mental/emotional aspects of being a great quarterback compared to just the physical abilities on @spittinchiclets

@wabdoteth @sappyseals

Has been a while since I've given an update so here's a breakdown of where Sappy is at right now and what we're focusing on going into this year. Pre-amble: With altcoins & NFTs the market is definitely not the same as it was before. I think this is obvious to everyone but I've noticed there are still japanese soldiers that are convinced old tricks and mechanics work. They don't. Liquidity is thin; people want to bid assets that feel like "real companies" not vacuous memecoins. There's still room for memecoins, social currencies, and "utility tokens" (I would say without these functions, tokens are hard to justify versus equities). I'm not part of the camp that thinks there will never be hyperspeculation in crypto again, because there will be; we all love ponzis and PvPing each other onchain. Just not with solved games -- people need something new and fresh. So the overarching plan is to continue building for users, sustainable revenues that aren't tied to directly to crypto, and doubling down on the areas that we've already found PMF / Brand Market Fit. Then leaning into crypto during cyclical periods where liquidity is sloshing around at an accelerated rate. Where we've found early PMF / what we're leaning into: Roblox: we're going to continue to go hard and accelerate here. It's our main objective to ship more seal/brainrot focused games across most genres to cast as wide of a net as we can for the brand, and to also iterate and see what works and stays sticky. Our initial incursion into Roblox was very successful peaking at 2M+ MAU and still sustaining a large portion of that player base... for all of its success, that was a relatively amateur first attempt; we've been setting up better AI pipelines for Roblox development that makes it reasonable to ship many more games and 10x those player counts in totality. It's my belief that Roblox is the sandbox whose audience will be the most valuable on the internet once they are grown up. That intense feeling you get when you see a TikTok referencing an old game you enjoyed on the PS2 or the Gamecube, or when you see a Pokemon card is the exact same feeling the youth of today will get when reminiscing on the things they enjoyed engaging with when they were younger. Fortnite and Roblox are functional equivalents to the old school consoles and exactly where that is taking place. Which is why as much as I care about scaling revenues through Roblox, the long term brand equity gained purely through being popular on the platform is totally invaluable. It also can heavily convert to merchandise sales today if all touchpoints for the brand are dialed in (which is why brands get overcharged so much by Roblox dev shops for the same ROI that only cost us a few thousand $). We have the playbook, it's just about iterating new concepts and then aggressively scaling. Brand Expansion & Merchandising: I've started to create a content pipeline that is easily repeatable, cost efficient (costs next to nothing through either AI or smart reusable concepts), while still being very tasteful and meeting our quality standards for the brand. We are mostly focusing here on reaching people where they're at through nostalgic/emotional content, or just being visually stimulating through carefully curated aesthetics. Content that isn't superficial and touches people in a memorable way. I've attached some examples to the post so you can see what I mean rather than just read it. I don't think it's long until larger brands start doing this at scale, but it's always good to be ahead of the curve and most importantly winning on taste -- knowing what will resonate with people and what won't has always been our edge. The purpose for these accounts is not only to rack up attention but also to begin converting those into sales of both of physicals (plushies & gacha collectibles) and digital avenues like our games, and any other apps we produce. Because they're offshoot accounts it's also a lot easier to be aggressive/experimental with said conversion strategies. Sappy Studio: I'm wrapping everything like Omnia, Sappy.lol and everything else into this category because they're all tangentially related. Beginning with Omnia, our current focus is gearing up for Season 0 which involves players competing in the ranked ladder for a prize pool that has rewards through Monad Momentum as well as a player-funded prize pool. This season will be fairly simple with us mostly logging retention, deck building habits, as well as qualitatively observing how aggressively players push the combat system. Deeper monetization wont exist yet outside of the player buy-in (to be eligible for P2E rewards). Beyond that our overarching principle this year is to focus heavily on risk-to-earn mechanics where a portion of that excess value is circular i.e. revenues flow back to prize pools or other parts of the economy, treating the game almost like a protocol where the objective is to amass TVL or player liquidity. Social is also a big focus, and that means implementing the Open World hub which from an infrastructure perspective has already been built out and tested by all of you previously. Right now we are scaffolding the environment in 3D and working through how that hub should look and feel, so players are excited to hang out & idle together while they're queuing. For sappydotlol, what I'm about to say is still early days from a design perspective so a lot can change, but I'm pushing the site in the direction of being a virtual game console. An intersection between Nintendo & Myspace where users can play, trade, and socially interact in a way that's deeply personalised; a breathe of fresh air from the hostility of the current internet. If you go back to my thesis on Roblox above and the game console references, you can kind of see how this will all sequentially tie together. In essence, the strategy is to acquire a critical mass of players through traditional platforms like Roblox, and use that attention and trust to provide an onboarding funnel for web2 users into our own sandbox filled with a mixture of our own browser-based experiences as well as an aggregation of others. The aim is to make the platform a breath of fresh air & bunker from the enshittified platforms like TikTok/IG/X where users are actually served in ways that delight rather than agitate, and where self-expression is incentivised. Closing: As always everything here is subject to change but I've never felt more conviction in our direction until now; I know exactly what we need to do and how, with everything aligning with our team's strengths. Very excited and grinding through things to the point where I'm getting headaches and can't sleep from being hyperfocused for long periods of time lol. There probably has never been a better time to join the ecosystem from a price to fuck around and find out perspective.

@NFL_DovKleiman I’ve seen enough bring the team back to STL 😡 we would’ve had that mf jumping

Wild: The Rams had a watch-party at SoFi Stadium last night for the game against the Seahawks and NO ONE SHOWED UP. Less than 100 fans attended the watch party. The Rams have the WORST fans in the NFL. 😬😬😬

@SleeperNFL rare sleeper L

I love Puka… but going on that Kick stream… On a short week…. With the one seed on the line… And talking smack on refs/teams… not a good look

🏆 Halo 3 wins The GameStop Game of the Year 2025

The GameStop Game of the Year Award goes to...

me in 2011 instead of claiming 5 Bitcoin for free

Prime (Portuguese) commentators are by far the best lmao

OMNIA OPEN PLAYTEST 🎮 In preparation for our Season 0 launch, we're running an open playtest beginning Thursday with both 1v1 and 2v2 game modes. Link: sappy.lol/omnia (No download required)