Gamesight

Our analysis of the horror gaming creator landscape is live! Just a few of our findings: 🎮 Over the past year, the Resident Evil franchise generated more than 41.9 million viewer hours on Twitch — accounting for nearly 10% of all horror viewer hours on the platform. 👀 Horror viewership is largely driven by variety streamers, but "specialists" (70%+ horror content) punch far above their weight. Despite making up just 17% of horror creators, they account for 32% of total viewer hours and drive the strongest ACV lifts across every size tier — making them high-value targets for horror game marketing. 🌎Argentine creators dedicate about 40% more of their streaming time to horror than the global average, and horror accounts for 12.9% of all viewer hours on Argentine streams — compared to roughly 3% platform-wide. 🌎Japan has the highest share of creators making horror content on YouTube! 🔗 Read the full article: blog.gamesight.io/horror-gaming-… #HorrorGaming #GameMarketing #GamesIndustry #CreatorMarketing

PC/Console User Acquisition is DIFFERENT! In this episode, the Upptic and @gamesight teams break down insights from GameSight’s 2026 report. Covering conversion windows, attribution traps, Steam reviews, and what actually works in PC & console UA.

As Pokémon celebrates its 30th anniversary, Polygon spotlights how the series shaped today’s game developers. We were glad to add context with long-term performance data. 💡 Fun Fact: In every single month of the last eight years, Pokémon has never dipped below 1.5 million hours of live content watched!

Huge thank you to @bungie and @MarathonTheGame for sending me the COOLEST Collectors Edition! The entire collection and art design is top tier! Forever grateful 🫶 I’m so excited for Marathons server slam! Who’s running?

Thank you to @marathonthegame @bungie & @gamesight for sending me the Collector's Edition for Marathon to taste test! The grass tastes green. 10/10! Looking forward to playing the game on March 5th! #ad #marathonthegame #tastetest

What an early birthday gift from @Bungie and @gamesight for this most beautiful marathon collectors edition! Thank you so much I am so ready to run!!! #D2creator #marathoncreator

Absolutely gorgeous. Now Little Aki wants one 🤣 Huge thank you to @Bungie and @gamesight for this legendary collectors edition of Marathon. Absolutely stoked to run on March 5th ❤️

Gamesight data shows that rather than running into viewer fatigue, franchise sequels like Ghost of Yotei can attract significantly larger audiences for streamers. bit.ly/45v7HpB

HOLY TAU CETI IV!!! This Collectors Edition for @MarathonTheGame is so clean!!! Massive thanks to the teams at @gamesight and @Bungie for sending this my way! Can’t wait for some Destroyer runs soon!

Thank you @Bungie @gamesight for the lovely marathon collectors edition box presentation is INSANE, one of my favourite collectors editions definitely game has improved a ton since the initial beta, def recommend trying it when it comes out March 5th <3 #D2Creator

Thanks to the team at @gamesight for the @Battlefield 6 merch 😍 Unboxing video ruined because the wife is nosey haha

💛 Always a Capcom Gal 💙 powered by creativity and creatine I've always have been surrounded by different Capcom Titles growing up as a 90s kiddo; MVC, MMX5, DMC, Okami, RE and Monster Hunter. So many of the games have been a huge inspiration as an artist it was one of my biggest reasons to pursue art as a career! Though of all games, I've been an absolutely dedicated and hardcore fan of Monster Hunter since the start; endlessly playing each different iterations, drawing fan-art, fan translations and partaking in every MH forum, you name it. But let's fast forward to the now (MHNow haha! Bad pun!) It is an absolute honor to be the 2026 Capcom Content Creator of the Year! In celebration to 4 years of the Creators Program and all the wonderful content creators alongside me! It came at me like a charging Rathalos like all fiery surprises do, and never would I have thought I'd get this far, a young me sitting in front of a CRT TV would never believe it. It couldn't have been done without you all, followers, fans, friends and family who pushed me to go forward every step. To Capcom and the Creator's Program that gave me so much wonderful opportunities to celebrate my love for my favorite games! I'm so grateful to you all- Now with that, what's my next goal? To see what it takes to see my art as an official piece of Capcom merch, the dream to see something I drew on the shelves at a Capcom store in Japan is the next thing I strive for! As the back cover of Monster Hunter Freedom Unite says; "In the world of #MonsterHunter, You're never alone" Happy Hunting!

Steam Reviews Moving From Mixed To Very Positive Can Triple Games' Chance Of A Sale ift.tt/ATlci0Y

Data suggests your game should cost between $20 and $40 gamedeveloper.com/business/data-…

Our 2026 Performance Marketing Report is now live! We've analyzed over $627M in digital marketing spend to provide you with comprehensive insights and benchmarking data, empowering you to optimize your marketing strategy. 👉🏼 gamesight.io/reports/form-p… Dive into the report for answers to key questions about conversion drivers such as: 📈 How do different ad networks contribute across the conversion funnel? 🪙 How does price point influence player conversion speed and likelihood? 📊 Do Steam review scores impact marketing performance? 🎮 How do game genre and player mode shape conversion timelines? #GameMarketing #PerformanceMarketing #GamingIndustry #Report #GamingData

The mail arrived late after losing a heroic battle against the snow.” ❄️📬 Thank you @Bungie for this letter 💌I appreciate you all my Bungie friends ❤️ #D2Creator #destiny2game #Destiny #DawningCreation2025 #Dawn

Check-out GamesIndustry.Biz's article on our latest Performance Marketing Report! 🙏 Shout-out to @sophiemjourno staff writer at @GIBiz, and to all the Gamesight data analysts behind the report.

From everyone at Gamesight, wishing you Happy Holidays and a wonderful New Year!

Tune in on Saturday to see 10 teams from the @BandaiNamcoUS Creator Collective battle for glory in our ELDEN RING Nightreign Randomizer Challenge! With commentary by @itz_CBD and @ScottJund!

Hey friends! Soon you may see a Crow emote in the official Destiny 2 channels made by a silly little artist, me! Thank you @Bungie & @gamesight for hosting this competition & to my community, your support has put me in a spot where I can participate in cool events ♡ #D2Creator