Gautam Dheer

BREAKING! Samsung Galaxy S27 series will introduce a new “Pro” model — essentially an Ultra without the S Pen. That means the lineup will expand to four models: Galaxy S27, S27+, S27 Pro, and S27 Ultra. Samsung Electronics plans to add a new high-end model to the Galaxy S27 series next year, strengthening its flagship smartphone lineup. This move aims to broaden consumer choice while responding to Apple’s four-model strategy. According to industry sources on April 6, Samsung’s Mobile eXperience (MX) division has decided to introduce a “Pro” model to the Galaxy S27 series, expanding the lineup from three to four models. Since the Galaxy S20 series in 2020, Samsung has maintained a three-tier flagship structure: standard, Plus, and Ultra. This will now evolve into a four-tier lineup: standard, Plus, Pro, and Ultra. An industry insider familiar with the matter said, “Previously, Ultra was the only high-end model. Now Samsung plans to add a Pro, expanding the premium segment to two models. Specific details like display size are not finalized yet, but the general direction is clear: a high-end model without the S Pen, while sharing most of the Ultra’s technologies.” Another source added, “The ‘privacy display’ feature that generated strong reactions on the Galaxy S26 Ultra is expected to expand to two models in the next generation, and the newly added model will likely include it.” The last time Samsung added a new model to the Galaxy S lineup was two years ago, when it introduced the Galaxy S25 Edge, emphasizing a thinner design. It was launched two months after the S25 series. Originally, the Edge was intended to replace the Plus model starting from the S26 series. However, due to market feedback, Samsung canceled that plan and returned to developing and releasing the Plus model. This time, the Galaxy S27 Pro is not a replacement, but an expansion of the lineup. Industry observers believe Samsung is aiming to strengthen its position by enhancing the competitiveness of its high-end models while offering more choices. The Pro model is expected to feature technologies that differentiate it from the standard and Plus variants. For example, the Galaxy S26 Ultra introduced features such as the privacy display and a 200MP camera, which were not available on the standard or Plus models. Some analysts also interpret this move as a response to Apple’s four-model strategy. Apple currently structures its lineup with standard models (including the base and Air) and premium models (Pro and Pro Max), while Samsung has so far maintained only a single Ultra model at the high end.

For anyone saying the S26 Ultra looks more reflective due to the angle...definitely not. Here's the same exact angle. S25 Ultra vs S26 Ultra. I wouldn't lie to you it definitely doesn't benefit me, I have a lot to gain by saying the S26 Ultra is perfect.