

Gord Burtch
1.3K posts

@gburtch
Allen & Kelli Questrom Professor @BUQuestrom | 🇨🇦 | Research Scientist @Meta




Introducing bot authenticity checks that detect agentic AI and bots in online research. 100% accuracy in testing. Our tool flags automated browser scripts or non-human behavior within your @Qualtrics studies, so you can collect data with high confidence that it's human.



this is a catastrophe. StackOverflow provided data to LLMs, LLMs replaced StackOverflow, and now no new Q&A hub exists to provide fresh data. it’s a self-undermining causal loop, like mold growing on food, consuming it, and dying once the food is gone.


1/ New paper on advertising A/B & Lift Tests! 📄 Lots of debate about these, especially on *divergent delivery*, when ad delivery algos push different campaign variants to different audience segments. Implications? Paper: arxiv.org/abs/2508.21251 @gburtch
















