Gideon
240 posts






this is what Life Reset revenue looks like right now it's basically dropped to almost zero tomorrow I'll break down in a newsletter why this happened subscribe if you want the details - blog.sparrowapps.io


I'd like to understand the architecture behind how you set up your Meta + TT ad campaigns: -do you run a scale campaign in parallel with a test campaign? And with your test campaign winners, are you adding them to a single ad set in the scale campaign or do you have several ad sets using CBO? Are there situations where you use ABO? -do you ever have trouble with Tiktok not spending your budget? (Meta has no problem spending my money, but I can never get TT to spend it) -do you think the "increase budget every 2-3 days ~20%" rule is legit? Or have you scaled more quickly without it messing up your audience?


We fully hard paywalled 1 of our apps revenue tanked.. and now it’s only makes $800 to $1,000 day But that’s okay. because our ads are now optimizing for purchase events, rather than trial events Which makes everything 10X more effective. Already noticing a huge difference $5,000/days soon






We've heard more and more cases of developers ending up on the wrong side of Apple for using non-IAP payments in their apps. There is a lot of confusion and some ambiguity right now in the US on what is and isn't allowed following the December 2025 appeal of the Epic v Apple case. Our basic understanding: 1. Linking to an out-of-app web browser from your app that lets US users purchase - 100% OK 2. Linking to an in-app web browser that lets US users purchase - Unclear if this is ok, but we've seen some reviewers ok with it some not, benefits marginal 3. Having a button that uses an in-app, non-StoreKit (Stripe or others) to complete via Apple Pay - Very not ok, some people have been getting through, but pretty sure this is asking for a rejection or a ban This is a somewhat probabilistic understanding as every submission to the App Store is a bit random, and we don't have direct channels with app review day to day, but we believe that right now, #1 is the only 100% safe path. There are other vendors, some partners of ours, who are giving misleading guidance. We're working with these partners to try and keep everyone in the clear, but it's a bit of whack-a-mole. If in doubt, play it safe. It's really really not worth the few percentage points margin to risk your main channel and main partner.












