Gideon

240 posts

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Gideon

Gideon

@gideonmackay

founder @ ascend

Austin Katılım Eylül 2019
403 Takip Edilen218 Takipçiler
Arib 🇺🇸🇵🇰
I want to open an office in austin not necessarily for startups but for bootstrapping $1-10m ARR businesses it’s the digital gold rush and people think the only path is raising who would want access to smt like this ?
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Gideon
Gideon@gideonmackay·
@Vamzzz93 @michaelque22 appstack only uses a link so you don’t need to link the app to the meta developer, just appstack to meta
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Michael Que
Michael Que@michaelque22·
It's been a tough March and April losing Meta as a channel entirely after profile got randomly banned. We finally got it back to what it was without relying on Meta and replaced it with 3 other growth channels. Fuck meta but they can't keep us down.
Michael Que tweet media
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Andrew
Andrew@andrewxroas·
Should I disable prepaid cards inside Stripe? I know it'll improve success rate but will it hurt conversion rates?
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Gideon
Gideon@gideonmackay·
@EXM7777 except they ban for connecting it
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Machina
Machina@EXM7777·
Meta spent $2 billion on Manus AI and shipped it inside Ads Manager in 7 weeks... fastest product integration in Meta history right now you type "why did my ROAS drop 18% last month" and Manus investigates across your data, pulls competitor activity from the Ad Library, and returns structured findings the analysis layer alone does what agencies bill $10K/month for... and 4 million advertisers have access under the Tools menu without knowing it's there it has never been easier to run ads
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Gideon
Gideon@gideonmackay·
@ivesparrowai you should break down more apps hitting the niche scale, i think that was the biggest factor here
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Andrew
Andrew@andrewxroas·
My exact Meta ad account structure: (can't speak on TT yet) - 1 CBO for both testing and scaling - each creative concept gets 4-6 iterations in its own adset - use min spend on adset level to accelerate learnings, disable after 7 days to prevent wasted spend If the ad is good - Meta will automatically scale it If not - Meta will stop spending on it No need for separate testing + scaling campaigns, Meta auto manages everything For scaling: increase budgets by 20% at a time. Some people are able to 2x at a time but you need a really good eye on your metrics
Zac@zacyosha

I'd like to understand the architecture behind how you set up your Meta + TT ad campaigns: -do you run a scale campaign in parallel with a test campaign? And with your test campaign winners, are you adding them to a single ad set in the scale campaign or do you have several ad sets using CBO? Are there situations where you use ABO? -do you ever have trouble with Tiktok not spending your budget? (Meta has no problem spending my money, but I can never get TT to spend it) -do you think the "increase budget every 2-3 days ~20%" rule is legit? Or have you scaled more quickly without it messing up your audience?

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Mau Baron
Mau Baron@maubaron·
"paid ads don't work" if you want to make a business they do we are getting better CPAs than we were with a free trial this was a painful change that took 2 weeks to show results but it's clearly working tiktok ads are the most underrated paid ads channel right now
Mau Baron tweet media
Ernesto Lopez@ErnestoSOFTWARE

We fully hard paywalled 1 of our apps revenue tanked.. and now it’s only makes $800 to $1,000 day But that’s okay. because our ads are now optimizing for purchase events, rather than trial events Which makes everything 10X more effective. Already noticing a huge difference $5,000/days soon

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Gideon
Gideon@gideonmackay·
@ivesparrowai also maybe don’t share ur entire growth/strategy on here lol
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Ivan Sparrow
Ivan Sparrow@ivesparrowai·
It works until it doesn't? I'm not saying this to gloat. It's just worth remembering. This is why you should invest in new ad channels, ops, and new products.
Ivan Sparrow tweet media
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Dams
Dams@dams_app·
Meta permanently banned my personal Facebook account of 7 years for “account integrity” for absolutely no valid reason. That account was linked to my business assets, so now I’m locked out of my Meta Business account, ad account, and developer access too. I submitted the appeal. They asked for a selfie video. It matched my profile. Seconds later: permanently banned. No real explanation. No human support. No way to fix it. How is this acceptable for people running actual businesses?
Dams tweet media
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Andrew
Andrew@andrewxroas·
I genuinely don't understand how people are taking such a big hit from the meta invoicing update Are the margins that tight?
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Gideon
Gideon@gideonmackay·
@czypant is it better than appstack
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Gideon
Gideon@gideonmackay·
@andrewxroas layoffs, war, meta bugs the company seems to be a shit show atm
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Andrew
Andrew@andrewxroas·
CPMs are getting cheaper but CPA is climbing What is happening? anyone else?
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Gideon
Gideon@gideonmackay·
@Outscaler is it easier to just make a new acc or pay for unban
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Outscaler
Outscaler@Outscaler·
Meta is really hunting down non-manus integrations huh I got a few friends banned with 10+yo acc I recommend not connecting anything for a while, even with custom API from apps
Outscaler tweet media
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Gideon
Gideon@gideonmackay·
@brennanknotts like the superwall style on or the regular stripe sheet
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Brennan Knotts
Brennan Knotts@brennanknotts·
Developers have told us directly that their account got banned by Apple and their app kicked off the App Store bc they used an in-app web payment sheet. Does not matter how many times Apple review ok’d it before. Can’t do it.
Jacob Eiting@jeiting

We've heard more and more cases of developers ending up on the wrong side of Apple for using non-IAP payments in their apps. There is a lot of confusion and some ambiguity right now in the US on what is and isn't allowed following the December 2025 appeal of the Epic v Apple case. Our basic understanding: 1. Linking to an out-of-app web browser from your app that lets US users purchase - 100% OK 2. Linking to an in-app web browser that lets US users purchase - Unclear if this is ok, but we've seen some reviewers ok with it some not, benefits marginal 3. Having a button that uses an in-app, non-StoreKit (Stripe or others) to complete via Apple Pay - Very not ok, some people have been getting through, but pretty sure this is asking for a rejection or a ban This is a somewhat probabilistic understanding as every submission to the App Store is a bit random, and we don't have direct channels with app review day to day, but we believe that right now, #1 is the only 100% safe path. There are other vendors, some partners of ours, who are giving misleading guidance. We're working with these partners to try and keep everyone in the clear, but it's a bit of whack-a-mole. If in doubt, play it safe. It's really really not worth the few percentage points margin to risk your main channel and main partner.

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Gideon
Gideon@gideonmackay·
@Thomasbcn whats causing it? my spend tanked yesterday & today
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Thomasbcn
Thomasbcn@Thomasbcn·
Widespread disturbance in the force on many but not all Meta ads accounts.. Hang tight for the weekend!
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Saul Sabino
Saul Sabino@sabino_sau14094·
@kasperwaterlake It sounds interesting, but I’ve analyzed many apps that rely only on web funnels and most of them die over time. I’m not sure why, but it feels like Apple quietly shadowbans these apps and organic growth slowly dies.
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Kasper Waterlake
Kasper Waterlake@kasperwaterlake·
My app did $50K profit last month with 100% paid ads. Here's exactly how: #1 Creative diversity • AI UGC • AI Podcast • AI VSL #2 Web onboarding • Cuts Apple's 30% • 400% higher AOV • 1000% higher LTV • 2 day payout #3 Upsells • 2x upsells • 1x downsell Everyone says web funnels only work in health/fitness/learning. That's a lie. We're not in any of those spaces. The only real problem with web funnels is how long they take to build, measure, and test. So we built a tool to make it easy. Considering launching it publicly... Comment or shoot me a DM if you want to sign up for the waitlist.
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Edd Chalk
Edd Chalk@EddChalk·
My OpenClaw ships banger ad briefs while I sleep. Production-ready briefs. Scored. Validated through a QA skill tree. And I am going to show you how to set it up in return for a little bit of clout Here's what's actually running while I'm asleep. OpenClaw has a skill graph. Three AI agents connected in sequence — each one feeds the next, and nothing moves forward until it passes. The first agent is pure research. It's scraping the Meta Ad Library pulling 5–10 active competitor ads, extracting repeating hooks, mapping visual patterns, documenting copy structures, and analysing CTA approaches (offer vs urgency vs curiosity). At the same time it's running Golden Pain Extraction — pulling verbatim emotional language from Amazon 3-star reviews, Reddit threads, TikTok comments on competitor videos, and customer service logs. Not summaries. Exact words real customers used. Each pain gets tagged and mapped to one of the 8 Life Force drives. Then it runs an asset audit — lifestyle product shots, founder content, UGC, testimonials, before/afters. Everything gets catalogued. All of that gets compiled into a research document. Competitor analysis. Golden Pains mapped to LFE8. Dream outcomes. Available assets. Recommended angles. That document feeds the second agent — the brief writer. It builds static briefs: 3 copy variations per brief, each with Headline + Subline + CTA. Left side: 3 USPs. Right side: Feature → Benefit mapping x3. Visual direction, do's and don'ts, product URL, primary image, drive assets — all included. It builds video briefs: 3 hook variations per brief, each broken into Text Hook + Visual Hook + Audio Hook + Why It Works. Then 3 full timed body scripts — [0–3s] Hook → [3–8s] Setup → [8–15s] Product → [15–18s] Proof → [18–20s] CTA. The 3-Second Formula is embedded at the writing stage. Second 0–1: Triple Stack (visual hook, text hook, audio hook firing simultaneously). Second 1–3: The Promise. Second 3–5: The Rehook. If the structure doesn't hit those timings, it doesn't get written. Every brief then hits the QA agent. This is where most of them die. Validation checklist: 10 Golden Rules scored out of 10. Minimum 7 to pass. Score below 7? It doesn't get sent to me. It gets rejected back to the brief writer with specific fix notes. Not a soft pass. A directed rewrite. The loop runs until it passes. Only when a brief clears every node does it hit my Telegram. 6 production-ready briefs. 3 static. 3 video. Validated hooks. Fresh angles built from real market intelligence. Ready for designer handoff → testing → iteration → scale. No docs opened. No prompts written. No hours wasted. I've scaled 50+ brands to 7 and 8 figures at MHI Media. I mapped the full skill tree — every agent, every node, every framework, every validation gate. Like + Repost + Comment "CLOUT" and I'll send it over. (Follow me so I can DM you) Screenshot not revelant but the last 30 days aint too bad.
Edd Chalk tweet media
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