Greg Paull

The 2025 R3 Global Agency Family Tree reveals a shifting landscape—holding companies expand and restructure while independents and networks scale up. Could this be the most significant shift in the agency ecosystem in the last five years? Request a copy: lnkd.in/gbtiw2Wz

Once rivals, Omnicom and IPG "became caught in a perfect storm of competitive pressures," but their merger offers a chance to reshape agency operations. Read the full article by Greg Paull, President, Global Growth at MediaSense and co-founder of R3: lnkd.in/gbypt5dC

Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. adweek.it/492JDuV

Yesterday, I joined Luca Rossi on stage at Tech World Brazil to unveil the Lenovo F1 trophy - such an amazing experience to be able to celebrate Lenovo's technology partnership with @F1.

We're always inspired at #ANAMasters. Day 1 provided some strong examples of leadership and inspiration around how brands are driving growth through marketing.

@Emily_J_Ketchen @JimStengel @TheCMOPodcast Incredible insights

It was great to spend time with @JimStengel and dig deeper into some of the topics we discussed on stage at Cannes, as well as a range of issues top-of-mind for marketers today. Listen to my episode of @TheCMOPodcast here or wherever you get your podcasts: apple.co/4dAGjb3 Here's a couple of teasers for what's in store: 👉 What we both learned from and took away from this year's Cannes back to our teams 👉 Our "global but local" mantra at @Lenovo 👉 The importance of kindness, support, and reflection in achieving success 👉 How my kids inspire me, and the first ad I remember from my childhood 👉 What successful brands & CMOs are doing right now (e.g. being self-aware, market demand and category creation, uniting sales & marketing, using belief and aspiration, setting up Centers of Excellence)

A recent WFA survey highlights growing concern among global brands about their agencies' use of gen AI. Read the full article: lnkd.in/g8D6XJNA

Lots to talk about at R3's Amsterdam and Paris roundtables last week. We gathered, tackled some recent marketing and procurement challenges, and returned to work with ideas - and even more things to think about!

While full-service and performance marketing reviews are slowing this year, R3's Greg Paull observes a rise in new social business opportunities. Read more here: shorturl.at/BwEaX

Wow, Teams of AI Filmmakers created some of the most amazing AI short videos and films under 48 hours for RunwayML's #GEN48 Results are pretty insane. 10 mind blowing examples:

R3's Adbrands launched and looks great . adweek.com/adweek-wire/r3…

The average programmatic campaign appeared on 44,000 websites ……

21% of all programmatic ads were on “Made for Advertising” websites - according to new ANA study 21% Think about it

Barbie has launched a review to find a creative agency for an upcoming project. While it's no doubt Barbie is one of the hottest brands right now there are a couple details in the RFP that have some agencies declining the opportunity adage.com/article/agency…

Greg Paull, Co-founder & Principal of R3 says, “This is a bold move by Omnicom, their biggest challenge will be integration—Omnicom has never had the acquisitive approach of Publicis or WPP—it will mean a lot of internal stakeholder management needed.” adage.com/article/agency…

#anamasters is in full swing - market growth is not the same as taking market share. Get more users into the market, you grow it. “All boats rise.” Mark Pritchard of P&G ⁦@ANAmarketers⁩ linkedin.com/posts/joannao2…

The 2023 Forbes World’s Most Influential CMOs List: By The Numbers on.forbes.com/6016O7AX0 by @SethMatlins #MostInfluentialCMOs

Great partners. Great energy lnkd.in/g_tRTsXb

R3 Senior Consultant, Moya Fry, recently had the pleasure of speaking with more than forty procurement, finance and marketing peers at the ANA Financial Management Conference in Phoenix, Arizona. The main question on everyone’s mind was how to make content at scale.