Emin Hajdarevich

You have no experience. You’ve never started a company. You’ve never had a full time job. Nike is going to kill you. You’re a kid. You don’t have technical skills. You shouldn’t build hardware. Apple is going to kill you. You can’t build hardware. You can’t measure heart rate non-invasively. Athletes don’t care about recovery. Under Armour is going to kill you. It won’t be accurate. You don’t listen. You’re an ineffective leader. You can’t recruit great talent. You’re going to have to pay every athlete. You can’t measure sleep non-invasively. It’s too expensive to research. Athletes are a small market. The product costs too much to make. The product costs too much to sell. Your valuation is too high. Consumers aren’t going to want it. Hardware is too hard. You should measure steps. Fitbit is going to kill you. You can’t build a marketing engine. You can’t raise enough money. You need a real CEO. Google is going to kill you. You can’t be a subscription. You can’t build a brand. You can’t do consumer in Boston. Your valuation is too high. You shouldn’t make accessories. You shouldn’t make apparel. Lululemon is going to kill you. You can’t predict Covid. Stay in your niche. You are going to run out of money. You can’t build a health platform. Amazon is going to kill you. You can’t measure blood pressure. You can’t get medical approvals. The market is too small. You don’t understand AI. The market is too competitive. It won’t work internationally. The supply chain is too complicated. You can’t build an AI. You can’t raise enough money. It’s too competitive. Healthcare isn’t going to want it. … Just keep going ✌️

how Anthropic's marketing team uses claude code

i can't believe nobody caught this. Anthropic's entire growth marketing team was just ONE PERSON (for 10 months, confirmed) a single non-technical person ran paid search, paid social, app stores, email marketing, and SEO for the $380B company behind claude here's exactly how one human is doing the job of a full marketing team: it starts with a CSV. 1. he exports all his existing ads from his ad platforms along with their performance metrics (click-through rates, conversions, spend, etc) 2. feeds the whole file into claude code 3. and tells it to find what's underperforming. claude analyzes the data, flags the weak ads, and generates new copy variations on the spot this is where he gets clever: he then splits the work into 2 specialized sub-agents: 1. one that only writes headlines (capped at 30 characters) 2. and one that only writes descriptions (capped at 90 characters). each agent is tuned to its specific constraint so the quality is way higher than cramming both into a single prompt so now he's got hundreds of fresh headlines and descriptions. but that's just the text. he still needs the actual visual ad creative, the images and banners that go on facebook, google, etc. so he built a figma plugin that: 1. takes all those new headlines and descriptions 2. finds the ad templates in his figma files 3. and automatically swaps the copy into each one. up to 100 ready-to-publish ad variations generated at half a second per batch. what used to take hours of duplicating frames and copy-pasting text by hand so now the ads are live. the next question is which ones are actually working. for that he built an MCP server (basically a custom integration that lets claude talk directly to external tools) connected to the meta ads API. so he can ask claude things like: • "which ads had the best conversion rate this week" • or "where am i wasting spend" and get real answers from live campaign data without ever opening the meta ads dashboard and the part that ties it all together and closes the loop: he set up a memory system that logs every hypothesis and experiment result across ad iterations. so when he goes back to step one and generates the next batch of variations... claude automatically pulls in what worked and what didn't from all previous rounds. the system literally gets smarter every cycle. that kind of systematic experimentation across hundreds of ads would normally need a dedicated analytics person just to track the numbers from the doc: ad creation went from 2 hours to 15 minutes. 10x more creative output. and he's now testing more variations across more channels than most full marketing teams a $380 billion company. and their entire growth marketing operation (not GTM) = just one person and claude code lol truly unbelievable