
John Paul Hernandez
19K posts

John Paul Hernandez
@hellojohnpaul
B2B SaaS content strategist and writer. Follow me for writing and marketing tips. Newsletter/Substack: https://t.co/bmwWTOtcNk
Treasure Coast, Florida Katılım Mart 2011
820 Takip Edilen3K Takipçiler

@mohak_ailani @championswimmer I picked up the book and it's really good
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Apple chosing not to fund bottomless pits of AI capex but instead bottomless pits of sci-fi movies will be remembered as a hero of this era 🫡
Thank you Apple !
Apple TV@AppleTV
Everyone has a choice. #DarkMatter Season 2 — August 28
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@jacksondahl Yeah, Tenet is an amazing movie that's very confusing, but I'm ok with that lol. Like surrealism in a way
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I finally rewatched Tenet after seeing in theaters in late 2020 and being remarkably confused.
Updated verdict: still quite confused but this movie absolutely RIPS
𝔰𝔢𝔩𝔢𝔠𝔱𝔬𝔯@SelectedCinema
Tenet (2020) Christopher Nolan
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I have a new job. I will now lead Global Brand Strategy for McDonald's.
For those who do not know me, I use @X to share news and behind the scenes about the brand, but more importantly to get live feedback and hear from fans directly. The good, the bad, the not good enough yet.
I mostly heard from US fans in the past - thank you. Of course, I want this to continue, but now I also want to get insights and feedback from McDonald's fans all around the world, whether you're in Japan, China or really anywhere! Please feel free to comment and say hi! I speak French, English and Spanish, but you can reply to me in any language if easier for you and I will use the translation tool from Grok. If you think the feedback won't make a difference, I can tell you the return of the Snack Wrap, Szechuan sauce, Hi-C or the come back of the Changeables Happy Meal in the US all happened because of what we've heard here.
I will also share more campaigns from countries around the world in the near future.
If you have never come across my profile before, I started my career at McDonald's in France as an intern and joined the US market as a Social Media Manager in February 2020. First mission was to reset our social media strategy and make us a modern brand. I then took over all US campaigns starting in 2024 with cool moments like the return of the Snack Wrap, Kai Cenat Chicken Big Mac, Minecraft, KPOP Demon Hunters and other fun things.
Thank you to everyone here who's ever interacted with me. Grateful for the feedback and advices we get here everyday. I aspire to be a decent marketer and a CMO one day, and every time I get to read one of your comments, I feel like it is getting me closer to that goal.
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I like where it's headed. Substack also added the AI checker and an AI disclaimer.
Hopefully it doesn't turn into McCarthyism. But maybe it'll show the preference for human content and the desire for transparency on how others are using AI.
Let's see this for @AmazonKindle and newsletter providers.
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@Kyle_Does_Tile @BrianRoemmele How big are those files
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@BrianRoemmele I use this and scan one page at a time with my phone for books that I can’t find digital copies of. Time consuming?… yes

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@Mcclainseanm @JoshuaBarzon Now AI has influenced modern language though, so all human writing will sound closer to that with time
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My two tell-tale indicators of AI work are Em dashes (the AI's aversion to commas never made sense to me) and the "It's not [this], its [that]" sentence structure.
AI loves to give a negative and then a positive when describing something.
To be fair people have read so much AI recently I am starting to see people use it in every day speech but that is rare, its still mostly an AI creation.
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🦔AI companies are bulk-buying rare books, scanning them through high-speed machines that cut the spines off, and shredding the originals. A service called ISBNdb facilitates orders of up to a million books and keeps buyers anonymous. Pre-2022 books are premium because they're free of AI-generated text. A federal judge ruled the practice is fair use because eliminating the original means only one copy exists at a time. Anthropic hired the former head of Google Books partnerships to obtain "all the books in the world."
My Take
This got to me. A bookseller told 404 Media that rare books with almost no surviving copies are being fed into this pipeline. Books that survived wars, fires, and centuries of handling are being shredded so an AI can learn to write a better marketing email.
ISBNdb's website literally says "'AI company destroys two million books' is not a headline that generates sympathy," and they still built an entire business around making it happen quietly. They offer NDAs as a feature. They coach clients to call it "digital preservation."
I've covered AI companies scraping the internet, torrenting libraries, and stealing music. This is worse because it's irreversible. You can re-upload a website. You can reprint a bestseller. You can't replace the last three copies of an 18th-century botanical text once someone shreds them for training data. And the judge said it's legal. So it's going to accelerate.
"We shred rare books and offer NDAs so nobody finds out" is a legitimate business model in 2026. What a timeline.
Hedgie🤗

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My 4-year-old flushed our Roku remote down the toilet a couple of days ago. We've been crossing our fingers that it's not stuck somewhere.
Daniel Vassallo@dvassallo
Apple remote is too thin. We had to 3D print a case to make it bulkier so that we don’t keep losing it.
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@the_ml_eng @DimaZeniuk I would not add many to the team at once, haha and would model it like the ancient Greeks with specific schools of thought. A teacher and students. The main job is to document, dream, think, and report back.
Eventually, some will earn their way into decision-making positions.
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@hellojohnpaul @DimaZeniuk I see.
Do you think things could be chaotic among them because of their smartness 🤔
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Sounds counterintuitive, but so add in thinkers like writers, philosophers, etc.
Almost all tech today, and much of what Musk is doing, was inspired by literature. You can tie almost everything to it, specifically sci-fi.
So these thinkers will see Mars, dream, then inspire others for further innovation.
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@DimaZeniuk Let’s dream a little bit here😊
What if we send specialized AI teams (engineers, environmentalists, architects, scientists, mechanics, etc.) to Mars with an initial blueprint to make it habitable for humans?
What do you think could go wrong?
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Hey guys, can you help pick a subtitle for my book?
Context: It's a book about how to read more books, get more out of every book you read, and become a better, smarter, and more skilled reader.
Here are the options:
1) How to Get More Books Into Your Life & More Life Out of Your Books
2) A Modern Guide to Choosing, Absorbing, and Applying What You Read
3) The Simple System to Read Smarter, Remember More, and Apply What Matters
Or if none of the above, comment your idea below.
I'd greatly appreciate your input! 🙏

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@thewaronbeauty I often chat with friends about analog alternatives. We need more of it and I’m consistent looking to go back to non-digital experiences.
Here’s some of my journey into the analog experience as well
curioussardine.com/p/going-analog
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@valsopi Disregarding accuracy to the source, how was it as a general story?
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@gkhalin I’ve had it on my shelf for years and still haven’t picked it up. Not alone haha
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@hellojohnpaul I revisit Nietzsche every couple of years to see if I’m mature enough for the serious stuff. Not yet
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