Stage

If you look like this your pricing page says “Contact Us”

Discounting is a cancer on your growth. "But our sales team says they can't hit their numbers without them!?" Lies. Here's data on how they hurt you more than help (and what to do instead). A quick 🧵

Organic price points in software are an odd thing Just renewed a Squarespace site for $250 a year and felt expensive But it's just as valuable and important as a marketing tool we just renewed for $30,000 Context is a bigger deal in pricing that we sometimes realize

Water is free from the tap $3 at the gym $5 at the cinema and $10 at the airport so next time you think you’re not worth anything just remember you’re at the wrong place

Usage based pricing has many incentives aligned and will continue to take share; however, when you move up-market, large enterprise organizations thrive on predictability. They (ie procurement) are allergic to “unknown” cost structures. Be very mindful of this.

lazyweb: what's the more affordable version of MailChimp these days. paying $24k a year and not using it all that much (they charge you based on list size, which is insane)

IMO what Twitter should actually do: Blue check for $8/month that means you're a real/legit person (ID verified). Get a bit of priority in search/replies and some premium features. VIP "Gold check" that is free if you're a celebrity or expensive ($1k/month) if you're not.

How much would you pay to be verified & get a blue check mark on Twitter?