
“Hard-hitting” question at our @enhanced_games press conference yesterday: “Are you using your sport and athletes to promote products?” YES. Absolutely. And I’m PROUD of it. Because we promote products that actually IMPROVE people’s lives. Now compare that to the @Olympics. Their major sponsors include @CocaCola and @abinbev Excess sugar consumption drives metabolic disease: diabetes, cardiovascular disease, obesity-related cancers - contributing to millions of deaths every year. Alcohol? On most harm scales, it ranks among the most destructive drugs in society - worse than heroin by some measures. So let’s have the debate. Who’s really the bad guy?













