Iain Arthur
114 posts

Iain Arthur
@iaineach
I do websites. Flâneur. Free range.
Glasgow Katılım Haziran 2008
225 Takip Edilen57 Takipçiler

somebody should stop me...
this 8 page PDF details all the steps i took in my 60-days @framer money challenge to go from 0 to $11.5K+.
i definitely shouldn't be giving this away for free when you send comment "PDF"...
because then you can just copy me... 😭

English

I’m giving away the system behind every big result in my coaching program.
For free.
This is the exact sequence I used to grow my own agency to $3M.
I proved it first. Now I share it freely.
Nobody handed me a roadmap. So I figured it out as I went. It worked, but it was slow.
I ran my agency for a decade. I hit $3M, working with an amazing team and world-class clients, eventually selling it—all while maintaining a reasonable work-life balance with time for family, marriage, friends, and travel.
That’s more than I ever hoped for. And more than many can say.
But so much of it was trial and error. Learning by stumbling around in the dark.
I didn’t know it was a system.
So what could have taken 2 years took me 6.
When I started coaching other agency owners, I saw the same pattern everywhere. Smart people. Good instincts. No sequence.
I finally sat down one day and tried to map it.
My prompt to myself: is there a framework for growing and scaling that I believe could work for every agency owner?
My answer is the Money Maker Map.
It’s 33 steps over 7 phases. Every step depends on the one before it.
It’s the backbone of my entire Make More Money coaching program.
It’s the reason my students go from $100K to $1M+.
It’s the most valuable piece of IP I’ve ever created.
Here’s what I‘ve found to be the 7 phases of scaling a services business:
1️⃣ Baselines — take inventory of where you actually are
2️⃣ Cash Reserve Building — build leverage so you can focus
3️⃣ Positioning — identify your ideal client and your best offers
4️⃣ Proof — establish your reputation as an expert
5️⃣ Pricing — deliver full price offers with confidence
6️⃣ Scale — systematize and hire
7️⃣ Expansion & Optionality — decide where to go next
Most agency owners jump straight to Phase 5 or 6.
They skip the steps they haven’t earned yet.
Then they wonder why everything feels like chaos.
The Money Maker Map won’t let you do that.
It answers one question better than anything else I’ve built:
“What should I be focused on right now?”
Three steps to using it:
→ Find your current step. Be honest.
→ Commit to finishing the current step before moving on.
→ Ignore everything past it.
That’s the discipline most agency owners are missing.
That’s what separates “busy” from “profitable.”
My slow learning can be your fast learning.
What took me 6 years could take you 1.
The Map is free. The discipline to follow it is the hard part.
I built this for agency owners doing $100K+ who want a clear path to $1M.
Comment “MAP” and make sure you’re following me. I’ll DM you the link.

English

Over 10 years, my teams at my agency SuperFriendly delivered 125 projects.
Projects ranged from free to $960k ($89K on average).
We tracked, documented, and organized every single one in a giant spreadsheet.
Now, I’ve turned it into something you can use.
Inside the spreadsheet, you’ll find:
✅ Work spanning branding, UX, campaigns, and strategy
✅ Projects across tech, retail, media, and nonprofits
✅ A decade of lessons on what clients actually buy
✅ Patterns you can use to position your own offers
✅ A shortcut for benchmarking your own projects
This isn’t theory.
It’s a real-world record of agency work across 10 years.
We went from $0 to $3M. In this document, you can see how we did it, project by project.
I’m sharing this for a few reasons:
1️⃣ What gets measured gets managed.
We can’t make more money if we can’t even talk about it on the same page.
2️⃣ To show what’s possible.
I didn’t know it was possible to sell a website for $10k—or $100k—until I did. What if I had known sooner? I can’t change that for me, but I might be able to for you.
3️⃣ It makes me a better teacher.
I can’t teach “real-world” lessons if I’m hiding the real numbers. Students deserve context, not just theory.
I could sell this.
But I’m giving it away for free instead.
Want the spreadsheet?
→ Like this post + comment “PROJECTS”
And I’ll send it your way.

English

I’ve been freelancing full-time for the last 6 years, and have collaborated on multiple brand and website projects.
If you want to start your projects on the right foot, steal my exact discovery session.
Comment “Discovery” and I’ll send you my exact deck including all the questions I use on my real projects.
Make sure to follow so I can DM you!

English

I’ve been freelancing for 6 years and have worked with clients like Yahoo!, Aircarbon, Airbus, and agencies like Playlist.
Here’s the ultimate step-by-step blueprint to kickstarting your career as a @Webflow developer.
Comment “Blueprint” and I’ll send you the link.
Make sure to follow so I can DM you!

English

Verve Coffee Roasters is one of our favorite coffee shops ☕ We broke down Verve's entire marketing strategy for 2024, and we're sharing it with you—for free.
LIKE and COMMENT @replohq, and we’ll send you a detailed deep dive into everything from their SEO strategy to their end-to-end ad campaigns.
English

I’ve been freelancing full time for the last 6 years, and collaborated in multiple brand and website projects.
If you want to start your projects with the right foot, steal my exact discovery session.
Comment “Discovery” and I will send you my exact deck including all the questions I use on my real projects.
Must follow, so I can DM you!

English

The Kelvin doing its best apocalypse now impersonation. #nevergetouttheboat

Glasgow, Scotland 🇬🇧 English

Day 26. Early morning sunshine in front of the city chambers. Today’s attempt was brought to you by George Square, @DanielSturridge and the number 76.
English

A wet and windy morning in Glasgow - I know, I couldn’t believe it either. Today’s attempt was brought to you by St Enoch’s, @ScottBrown8 and the number 71.
English
