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> be me
before crypto
> building websites for bloggers & infobiz
> close clients, teach junior designers how not to starve
> work with big Russian creators
> feels good but… just “solid web2 work”
2022
> war starts
> stop working with Russian companies overnight
> switch to foreign consulting firms
> get a gig through them
> suddenly doing UI for a Microsoft enterprise project
> “damn, I’m actually good at this”
one day
> random UK ICO team reaches out
> “need a site that doesn’t look like a scam anon”
> design + dev the site
> they wire $10k
> stare at screen
> “who ARE these people and why do they pay like this”
> realise it’s crypto money
> interest.exe launched
decide to go full-time crypto
> quit design, ignore everyone calling me crazy
> start learning tokens, DeFi, all that
> research my first coin myself
> it actually pumps
> panic sell too early, still feel dumb
get scammed
> get DM “you got whitelist bro, mint egg here”
> click link, wallet = 0
> get drained by fake “egg” NFT game
> write angry message to project support
> they answer: “we never DM whitelists, that’s on you anon”
> mentor looks and says “yeah, you’re an idiot, congrats, now you’ll learn”
> first and only time I get scammed
decide to build
> idea for my own crypto startup hits
> apply to HumanDAO-style accelerator
> get first funding
> raise close to 100k overall
> hire strong team, pay ~6k/month
> 17 y/o, leading a proper startup, feeling unstoppable
> build project on NEAR
> account on X grows, NEAR foundation retweets
> feel like “young promising guy in the ecosystem”
then reality
> war rockets hit region where our servers are during mint
> front-end dies mid-launch
> people keep minting through contract, >$30k flows in anyway
> I’m staring at dead site + angry users
> try to restart product six times
> runway bleeds out, startup dies
end up owing around $30k to mods, devs, contributors
could just disappear like many founders do
but..
> go work in another crypto project as a regular employee
> first month salary ≈ $5k
> look at it like it’s a mythical creature
> send most of it straight to people I owe
> rinse & repeat for a year+
> slowly close every debt
> last transfer hits. “okay, I actually made it right”
still obsessed with building
> pitch my startup to investor Dima, guy running ~$20M fund
> he ghosts me for 1.5 years
> I keep sending follow-ups, progress, updates
> finally he replies
> jumps on a call, likes the grind
> invests, becomes mentor & later business partner
> tells me “with this pace you’ll be a millionaire in a couple years”
confidence +100
after the failed startup era
> double down on marketing & growth
> launch my own project
> post every day for a month, one project per day
> all organic, no bots
> account explodes
> “wait… this is reproducible”
now
> full focus on SNRGY
> help founders + investors make their projects actually matter online
> know how to take a random idea from 0 to viral in one cycle
> scars from failed startup, debt and war time launches baked into the playbook
> not going anywhere next few cycles

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