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List of all iPhone taglines
(2007-2023)
• 1st iPhone: "Apple reinvents the phone."
• iPhone 3G: "The iPhone you have been waiting for."
• iPhone 3GS: "The fastest, smartest phone yet."
• iPhone 4: "This changes everything. Again."
• iPhone 4S: "The most amazing iPhone yet"
• iPhone 5: "The biggest thing to happen to iPhone since iPhone."
• iPhone 5c: "For the colorful"
• iPhone 5S: "You're more powerful than you think."
• iPhone 6 and 6 Plus: "Bigger than bigger"
• iPhone 6S and 6S Plus: "The only thing that’s changed is everything."
• 1st-gen iPhone SE: "A big step for small."
• iPhone 7 and 7 Plus: "This is 7"
• iPhone 8 and 8 Plus: "A new generation of iPhone"
• iPhone X: "Say hello to the future."
• iPhone XR: "Brilliant. In every way."
• iPhone XS and XS Max: "Welcome to the big screens."
• iPhone 11: "Just the right amount of everything."
• iPhone 11 Pro and 11 Pro Max: "And then there was Pro."
• 2nd-gen iPhone SE: "Lots to love. Less to spend."
• iPhone 12: "Blast past fast."
• iPhone 12 Pro and 12 Pro Max: "It's a leap year."
• iPhone 13: "Your new superpower."
• iPhone 13 Pro and 13 Pro Max: "Oh. So. Pro."
• 3rd-gen iPhone SE: "Love the power. Love the price."
• iPhone 14: "Big and bigger."
• iPhone 14 Pro and 14 Pro Max: "Pro. Beyond."
• iPhone 15: "Newphoria."
• iPhone 15 Pro and 15 Pro Max: "Titanium. So strong. So light. So Pro."
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