Igal Stolpner

My latest post: 9 Less Common, Yet Super Powerful Competitive Intelligence Tactics for SEO. Mentioning @ahrefs, @DeepCrawl, @semrush, @SimilarWeb. And no gap analysis, I promise. link.medium.com/2LpDBSWgA1

@Milajoy Do you get services from your town? Mayor? Police? Fire Department? Public schools? It's not like that in every country, but that's just how it is in the US.

My home is paid off. Why do I have to pay property taxes on it?

@Hoopss Two hours ago when we spoke shout Twitter ads.

When was the last time you called it "Twitter"? Be honest.

Well.. Hreflang could work here, @googlesearchc

Google isn't lying when they say: "We don't care if you produce content with AI". But that’s not the full story: Over the past 2 years, every core update targeted 1 thing: Cleaning the web of URLs that add 0 additional value. It's all down to that ADDITIONAL 1st-party expertise.

@Tim_Denning My best hours are after the kids are asleep. So 10PM to 1AM.

The smartest people finish all their work by 12 PM.

@ApoStructura Not true. United’s premium economy is way closer to business than to economy. And you never pay for it. You buy economy and then upgrade with miles.

Who uses premium economy in planes ? It’s 4x the price of economy for only a marginally better experience. Business is an actual step up, but premium eco feels like a scam

@iPlot שלא יהיה לך ספק שכשהוא יעלה בקטנה ל3.1 יעלו המחירים כי... הדולר עלה ↗️

איך זה שכשהדולר עולה טיפ טיפה ישר המחירים קופצים, אבל כשהדולר יורד מתחת ל-3 שקלים שום דבר לא נהיה זול יותר? כולם סבבה עם זה?

'GEO' as a standalone service?

@GamewithDave SkyRoads, NFS2, pod

For anyone who used a computer between 1990 & 2005… what’s the one game you still think about?

@FastbreakHoops5 It was a travel before the last extra step. I don't know what game they are playing, but it ain't basketball.

Is this a travel 🤔

It takes the eye 0.5 seconds to recognize that a site was generated with Claude. Vibe coding is cool, but you can take the extra 3 minutes and 22 seconds to make it a little bit unique. Yes, and get rid of the icons.

@SteveOnSpeed You know, living comfortably with no kids or with 3 kids is a very big difference. To be honest, you don't live comfortably with 2 or 3 kids in any of these places with these numbers. Maybe after tax/property tax/schools.

The salary you need to live comfortably: San Jose: $265,000 San Francisco: $251,000 San Diego: $206,000 Los Angeles: $195,000 New York: $184,000 Long Beach: $179,000 Seattle: $179,000 Boston: $169,000 Big price to pay for city living.

@KerenEtkin מאד תלוי. אבל רק אגיד שבהרבה בתים פרטיים מאד נפוץ מקרר מסוג סאבזירו. זה מקרר שחדש עולה 20 אלף דולר עם התקנה, ותיקון שלו עולה אלפי דולרים. הרבה פעמים עושים הכל אינטרגרלי, מה שהופך החלפה של מוצרים לסיפור די יקר.

לעולם לא אבין למה מכשירי חשמל בסיסיים למטבח הם משהו שאמריקאים מתייחסים אליו כשבוחנים נכס לקניה. כמה קשה להחליף מקרר?

@lilyraynyc With a tiny caveat around social media, I think it's all part of SEO for at least 15 years now.

@igalst Yeah, some folks don’t consider publishing content off-site, social media, earning brand mentions, reputation management etc as part of SEO but the way I see it, we should have always been focusing on those things.

Every time I read a correlation study about what works well in AI search it always just ends up being “good SEO.” 🤔

@lilyraynyc Correct, and we see lists with affiliate links that are still being cited. Total madness. But I actually refer to the non-spammy stuff. I can't think of anything that truly is positive for AI search in the long run that is not part of SEO.

@igalst Depends what you mean by “best practice” I see a lot of spammy AI generated content being cited heavily in ChatGPT still (working on an article about this) But I think that will be short lived

@Tamishsh אולי בנאסא יש מקורב לבכיר בנוטלה. מקרי זה לא.

חברות משלמות מיליוני דולרים על פרסומת של 30 שניות במחצית של הסופר בול. ואז הדבר הבא קרה לנוטלה אתמול בארטמיס 2 באופן ספונטני:

@gilileoB מה הבעיה עם 4 צעדים?

אני אוהד גדול של ה-NBA. אבל אם הצעדים האלה יימשכו ללא התייחסות של שופטים, אנחנו עלולים לאבד את האהבה הגדולה שלנו לענף

@startupideaspod This is not Programmatic SEO. Or at least not the kind that works over time. With pSEO, we create valuable sets of page types with the brand’s unique data. "AI content: Generate unique paragraphs per page" -> Content produced with AI is not unique content by definition.

10,000 SEO pages in 48 hours. Here's how programmatic SEO actually works: Keyword pattern: Pick "best X for Y" or "service in city" Example: "best CRM for dentists" Data set: Scrape structured data with tools like Firecrawl Real info. Real value per page. Template: Build one page layout using Claude Code or Codex - Every page follows the same structure. AI content: Generate unique paragraphs per page - Not variable swaps. Actual quality. The math: - 10,000 pages × 30 visits/month = 300,000 visitors - 2% conversion = 6,000 conversions - $10 each = $60,000/month From pages you built once. Start with 100 pages as your MVP. Monitor indexation. Then scale.