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Amber Borse
332 posts
Amber Borse
@imamberborse
yapping about launch virality
Katılım Temmuz 2017
200 Takip Edilen53 Takipçiler
@claudeai Next Idea: Claude Government by Anthropic Labs.
Pretty sure any AI will do a better job here than the current ones.
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Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude.
Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.
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@elonmusk Can I place my order here? If yes, consider this to be it.
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This is how @SoCapInc pulls viral launches for Gamma, Deel, Wispr Flow, and Cartesia.
We asked the world’s most viral growth team to give away an exclusive deep-dive on what it takes to build a 100M-impression distribution engine.
Grab it now.
Read up, and RSVP for the event on this Sunday, where @RuchirJajoo, the co-founder of Social Capital will discuss in-depth with @IshaanPreet, Partner at Lightspeed, on how virality is engineered at these hypergrowth companies.
To grab the deep-dive,
→ Repost this
→ Reply ‘DEEPDIVE’
→ Check your DMs before Sunday
→ Catch us live on Sunday morning for a discussion
Spots are filling up fast: luma.com/lsipxsocialcap…
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URGENT - SF 🇺🇸
looking for a top-tier video producer for an X launch video
about the company:
>most viral story on the internet right now (already pulling millions of organic views)
>insane founder story
>raised 8 figures at seed
>product growing 4-digit % MoM
this X launch will dominate the timeline for days
need someone AVAILABLE NOW
launch in 10 days
DM me or tag the best video producer you know in SF
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The best launch video we've made!
Can't stop rewatching it 👀
Paul Klein IV@pk_iv
Your agents suck when using the web because 85% of it doesn't have an API. Browserbase gives them everything they need to do work online. Leading AI companies like Ramp, Lovable, and Clay trust us to power agents that do real work on behalf of real people. With a single API key, your agent gets everything it needs to navigate the wild web: browsers, search, fetch, identity, a sandbox runtime, and model gateway. Stop waiting on integrations, build agents that can browse and interact with the web just like humans.
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Hiring more folks for all these positions. Get in touch with me or our team if this is you.
- podcast host
- research/monitoring/guest booking
- writing
- marketing/comms
- X/posting/clipping
- design
- video
- networks/community
- CoS
- portfolio services
Erik Torenberg@eriktorenberg
This is the part of my job at @a16z that most gets me up in the morning: building an incredible team. We’re hiring for a lot of roles at the moment: Chief of Staff: help me run all our initiatives at the intersection of investing, networks, and media. Senior role with a big impact. Marketings and Comms Leadership: own the narrative for the a16z portfolio and firm. We’re hiring a CMO and a Chief Comms Officer. Head of Podcasts: run, produce, scale our podcasts end-to-end. We’re also looking for a podcast host for new podcasts. Content: define the agenda for tech. Build the most well-read and high-taste tech publication in the industry as an editor, writer, or specialist in growth/operations. Social: build the biggest go-direct channels for the firm and top-tier CEOs, drive content strategy, design and audience growth. Research: help us curate the most important conversations in tech. Networks: Help build digital and IRL community across our extended networks of founders, investors, creators, and the tech ecosystem more broadly. Help run our VIP group chat operation. Help us source and identify amazing future founders at top companies today. College: help us build a network of talented young people on campuses across the country (and the world). Events: own flagship gatherings and summits that create moments people talk about. Video: we want to take flyers on creative directors, content generalists, and aspiring filmmakers in tech. More broadly, we’re interested in hiring anyone doing something exceptional at the intersection of investing and networks or content. People here love the work, the people, and the growth. a16z.fillout.com/new-media-hiri…
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Role: GTM Intern
Salary: $25 - $30 per hour
Location: Remote
- Research target markets, industries
- Identify new opportunities, competitors
Let us know if you are Interested 👇
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@marlybuilds @NoahKingJr Still observing where they will head.
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Sad thing about launches these days is, all they have are views.
Guys have gamed it so hard for virality that they tend to forget the purpose is not limited just to it.
Numbers won’t mean anything if you aren’t able to tap into any of the below.
- access to more capital
- attract better talent
- spiked customer acquisition
- brand equity & recall
Think beyond just guaranteeing VIEWS.
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The coolest meeting I had this week with was Paul, who used ChatGPT and other LLMs to create an mRNA vaccine protocol to save his dog Rosie. It is amazing story.
"The chat bots empowered me as an individual to act with the power of a research institute - planning, education, troubleshooting, compliance, and yes, real scientific design work in converting genomic data to a vaccine prescription and designing the treatment protocol around it. But they worked alongside humans at every step. The combination is what made it possible."
It immediately got me thinking "this should be a company".
Also, Paul is an extraordinary guy. This should be easy to do, but it is not yet.
Paul S. Conyngham@paul_conyngham
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All the “LAUNCH PLAYBOOKS” are going to collapse soon.
Here’s why.
Launch marketing as a service is dependent massively on how the X algorithm reacts to a post in the initial hours.
Good thing here is that recommendation algorithms are similar on a fundamental level, so unless a hard-rule is applied, launch videos will continue performing well.
Rn the number required as the “initial hour engagement ” is achievable, primarily because of the low volume of posts X has in comparison to other social media and also because the recommendation algorithm is public, so we exactly know how it weighs a particular reaction (like, comment, RT, reply etc.). Hence we are able to manipulate (or let’s say control) the initial hour engagement.
Assuming that the volume on X will increase, so after some point of time, being able to still do the “initial hour engagement “ is going to become hugely difficult, because the number will boost enormously (not saying that it is impossible).
An immediate con of this is heavy influencer budgets not everyone would be able to afford.
An immediate implication being shitty launch videos not doing well, like they do now.
For anyone solely dependent on the leverage that they understand the algorithm will be short lived and turn obsolete.
The game will zero-down to those who have taste, intuition and understand how to go viral organically
In layman terms; focus on making a launch video that is inherently viral and at the same time serves the purpose of the launch.
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7. Giveaway a related resource useful to the target audience in exchange for a “comment + RT”
This keeps the organic engagement on even after the 2-3 hour window.
Hence it’s important to spend time and curate your giveaways to be helpful and engineered for virality.
Hannaan Kirmani@hannaan_atomik
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