isabella

46 posts

isabella

@isabellachatch

stay positive and smile!

Katılım Aralık 2019

28 Takip Edilen12 Takipçiler

isabella@isabellachatch·8 Kas

@graceroth04 @Capitaldemarca @CocaCola I saw this ad and almost used it as my example. I love how @CocaCola draws attention to the people and with special attention to the brazilian colours. It really makes it pop, in a good way. #ICMKTG #LWUstrategy

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Grace Roth@graceroth04·8 Kas

@Capitaldemarca @CocaCola had a campaign with the World Cup where they elaborated the culture of the location of the event that year. This is a great way to draw watchers of the World Cup in to drink coke while they watch the game. #ICMTKG #NKU205

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José L. Saavedra Torres@Capitaldemarca·7 Kas

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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isabella@isabellachatch·8 Kas

@Capitaldemarca @Budweiser does a great job in their ad seen below. They connect soccer and beer with a chance to win ticket to the Fifa world cup. This connect is good, because if you can get people drinking it to go for the game, they will start to default to budweiser. #ICMKTG #LWUstrategy

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isabella@isabellachatch·1 Kas

@KaitlynGessWVU1 @LaurelAynne I totally agree, I love the real work experience. My internship really makes me feel prepared for my future tasks and taking it to the next level. #ICMKTG #LWUstrategy

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Kaitlyn@KaitlynGessWVU1·1 Kas

@LaurelAynne 1. I am grateful for the lessons I am taught from the business college and the opportunity to study from those who've already worked in the "real world" #ICMKTG #WVU315

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Laurel Aynne Cook, Ph.D.@LaurelAynne·31 Eki

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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isabella@isabellachatch·1 Kas

@LaurelAynne @CopywriterBob I am grateful for my teachers & friends for supporting me and pushing me in school. I am excited to get some expirence and then come back to take over my dads business, hopefully make it a family business with my brother too. #ICMKTG #LWUstrategy

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isabella@isabellachatch·25 Eki

@BoDorman1 @LaurelAynne I agree, although people know there is a TOS system to a degree, there should be clearer rules on what is and is not okay. #ICMKTG #LWUstrategy

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Bo Dorman@BoDorman1·25 Eki

@LaurelAynne 1.) @LaurelAynne I think social media platforms have too much power to ban people. Yes, some banning is needed for the betterment of the forum. But when people are getting banned for what seem to be political views of free speech that's when it gets dicey. #wvu315 #ICMKTG

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Laurel Aynne Cook, Ph.D.@LaurelAynne·24 Eki

Elon Musk is due to close his deal w/ Twitter on Friday. Kanye West is set to acquire another social media platform, Parler. When celebs buy/create social media channels, then, is this approach good for the rest of us? 🆘 Week 8️⃣ of #ICMKTG #WVU315 #WVU389 twitter.com/BryanTMcLeod/s…

Doctor Mac@BryanTMcLeod

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

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isabella@isabellachatch·24 Eki

@LaurelAynne No, i think it’s is a good thing that apps and companies watch what people say. For example, on instagram the TOS banned people from talking and sharing about depression and suicide so other people weren’t influenced and gained ideas. #LWUstrategy #ICMKTG

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isabella@isabellachatch·19 Eki

@CopywriterBob Urban Outfitters has recently been standing for clothes made from recycled materials. This is something unlike they have ever done and is a big company. I think this will make a big impact on kids and helping them find new ways to reduce waste. #LWUstrategy #ICMTKG

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R Wixel Barnwell, PhD@CopywriterBob·17 Eki

Welcome to Week 7️⃣ of #ICMKTG. This week we are discussing brands and their meanings, or lack of meaning. In your answers, please provide images and/or links to examples to support your point of view.#WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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isabella@isabellachatch·19 Eki

@BoDorman1 @CopywriterBob @LaurelAynne I didn't know the NFL brought attention to different health organizations for different months. Is this something new or something thats been long standing? I think this is a cool idea and more people should know more about it. #LWUstrategy #ICMKTG

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Bo Dorman@BoDorman1·18 Eki

@CopywriterBob @LaurelAynne 1.) I believe the NFL is a great example of a brand that stands for something more than football. The NFL has months that they bring attention to each year. For October the NFL brings awareness to breast cancer and donates money for the cause. #wvu315 #ICMKTG

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isabella@isabellachatch·12 Eki

@maddy_price2 @AlexKrallman I don't think enough people of all ages are on Twitter enough for it to make a significant impact. Also who wants to participate in a live video? I would much rather read or watch something shorter. #LWUstrategy #ICMKTG

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isabella@isabellachatch·12 Eki

@AlexKrallman I personally would invest in YouTube Shorts as an emerging platform. Twitter is not used by many people I know, for example, I only use it for this class. I think you would be able to talk to a wider and diverse age range via YouTube. #LWUstrategy #ICMKTG

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isabella@isabellachatch·5 Eki

@LaurelAynne Yes, I do think this will be enough. When i see all the halloween blankets and pillows at walmart i get excited and so do kids! It’s the perfect spooky way to build up the excitement! #ICMKTG #LWUstrategy

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Laurel Aynne Cook, Ph.D.@LaurelAynne·3 Eki

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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isabella@isabellachatch·21 Eyl

@LaurelAynne I think the best way to connect with this market is to speak in actual Spanish. If you zone in and respect tradition I think it will have a bigger effect like @tacobell had a commercial and ended it with "viva mas," which stuck out to me. #ICMKTG #LWUstrategy

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Laurel Aynne Cook, Ph.D.@LaurelAynne·20 Eyl

We've seen good 🤩 and not-so-good 😣 examples from brands who campaign during National Hispanic Heritage Month. Let's discuss these exemplars for Week 3️⃣ of #ICMKTG. #WVU315 #WVU389 twitter.com/Capitaldemarca…

José L. Saavedra Torres@Capitaldemarca

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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isabella@isabellachatch·8 Eyl

@HoStackHammer @LaurelAynne Hi Rob, although I agree Facebook is a great way to get in contact with digital seniors, I think the amount of seniors who really do use media/ social is still pretty small. I think there are still better ways to connect with seniors. #ICMKTG #LWUstrategy

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Optimistic Giants Fan@HoStackHammer·7 Eyl

@LaurelAynne I’d argue that marketers have excellent direct access toward digital seniors via Facebook. A poll ran by AARP found that FB usage amongst 65+ individuals has increased 32% since 2011. Marketing to seniors creates a larger market and promotes long term growth. #ICMKTG #LWUstrategy

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Laurel Aynne Cook, Ph.D.@LaurelAynne·6 Eyl

When we think of our role as marketers online, we usually 𝒅𝒐𝒏'𝒕 think of 👵👴 ('𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑠𝑒𝑛𝑖𝑜𝑟𝑠')... but shouldn't we? Welcome back to our #ICMKTG collab, everyone! We're looking forward to your Week 1️⃣ responses! #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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isabella@isabellachatch·8 Eyl

@LaurelAynne You don't have direct access because not all seniors have/or want access to mobile or social media unlike many younger people. However, I do think this can also be an advantage. More seniors are beginning to join social media, young people eventually grow old!#ICMKTG #LWUstrategy

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isabella@isabellachatch·8 Eyl

@CopywriterBob @wvuchambers You don't have direct access because not all seniors have/or want access to mobile or social media unlike many younger people. However, I do think this can also be an advantage. More seniors are beginning to join social media, young people eventually grow old!#ICMKTG #LWUstrategy

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R Wixel Barnwell, PhD@CopywriterBob·6 Eyl

#LWUstrategy Class, this week's question comes from Dr. Laurel Cook of @wvuchambers. This is a chance to address a target market unlike yourself. Remember to always include BOTH #LWUstrategy & #ICMKTG in your answers & comments.

Laurel Aynne Cook, Ph.D.@LaurelAynne

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